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A survey using a convenience sample examined the relationships among blame placed on Firestone, Ford and the drivers in accidents involving Firestone tires. The amount of blame placed on one entity was unrelated to perceptions of others' blameworthiness. Blaming Ford for the accidents predicted consumers' desire to fine Ford, but not for more industry regulation.
Two experiments were conducted to examine consumers' perceptions of blame in the Firestone Tire recall. The extent to which knowledge about Ford or Firestone's role in the recall was accessible to consumers was manipulated. The results suggest that subtle cues can influence perceptions of blame of a company indirectly involved in a recall but only when consumers have considerable knowledge to draw on.
Describes Firestone tire recall, specifically, if tires were recalled in Europe that were not recalled in the U.S. and, if so, why. Provides general information on the recall.
