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This work details the consumer-guided evaluation of personal care products, outlining all the steps used in consumer testing to steer the creation of new commodities, from concept evolution and formula optimizing to final selection and positioning in the marketplace. The book shows how to find and create personal care products for consumers with defined needs, offering practical advice to the novice researcher.
This volume of Current Problems in Dermatology presents the reader with a portrait of the scientific background of the complex process of safety assessment of cosmetics as well as information on European cosmetic legislation. A practical approach to the search for toxicity data on cosmetic ingredients and a compilation of the legally required technical dossier of a finished cosmetic product as well as an in-depth analysis of the safety assessment of cosmetic ingredients performed at the EU level by the Scientific Committee on Consumer Products (SCCP) are available. The current status of 3R alternatives to animal testing and the extent to which they are implemented by the cosmetic industry and considered by the SCCP in the risk assessment process is discussed. As such, guidance is provided in relation to the manifold challenges cosmetic safety assessors are faced with in the current EU regulatory setting.In this valuable handbook, qualified cosmetic safety assessors, suppliers of raw materials, dermatologists and pharmacists, toxicologists as well as EU officials and administrators dealing with cosmetics will find relevant information on the European cosmetic legislation, the compilation of cosmetic technical dossiers, toxicological database searches, and the availability and use of alternative methods in the field of cosmetics.
Das immer grösser werdende Angebot von Produkten führt dazu, dass der Kunde den Marktüberblick verliert, was durch die Tendenz der Produzenten von Produkten und Dienstleistungen, immer mehr emotionale statt informative Werbung zu produzieren, unterstrichen wird. In dieser Situation schafft der vergleichende Warentest eine verbesserte Übersicht des vorhandenen Marktes und verbessert die Information des Kunden zu relevanten Produkteigenschaften, wie z.B. dem Einfluss auf die Umwelt oder dem persönliche Wohlbefinden. Das Ziel der vorliegenden Arbeit war es aus der Sicht eines Kunden anhand einer Conjoint-Analyse von einer Studentengrundgesamtheit an schweizerischen Universitäten, herauszufinden, welchen wahrgenommenen Wert ein Testergebnis hat in Bezug auf das Informationsverhalten des Verbrauchers eines Kosmetikartikels und in Bezug zu anderen Eigenschaften. Um Einblick in die Sicht des Produzenten von Kosmetikprodukten zu erhalten, wurde der erkannte Wert eines Warentests und dessen Einbindung in der Marketingstrategie des Unternehmens beurteilt. Dazu wurde eine qualitative Umfrage bei vier Hauptproduzenten von Kosmetika durchgeführt. Die Conjoint-Analyse konnte bestätigen, dass Testresultate den grössten Beitrag an Nutzen erzeugen und dass sie die wichtigsten Eigenschaften im Vergleich zu anderen hervorheben. Die qualitative Umfrage konnte die positive öffentliche Meinung bezüglich der Warentests darstellen, zeigte aber deren schwache Einbindung in der Marketingstrategie, was den Mangel an Erfahrung der Unternehmen auf diesem Gebiet zeigt. Die segmentspezifische Analyse bestätigte die Notwendigkeit die Kommunikation nach dem zu differenzieren, was die Verbraucher bezüglich ihres Informationsverhaltens am wichtigsten finden, d.h. Testresultate, organische Zusammensetzung, Marke und Preis. Der Autor schloss daraus, dass Warentests die Transparenz des Marktes erhöhen, den Informationsprozess aus der Sicht des Verbrauch.
Shows how to validate scientifically the marketing claims of chemically stable and well-balanced products to withstand adequately the challenge of competitors and government regulators. The book describes techniques for substantiating properties, such as moisturization, mildness, conditioning and cleansing, as well as the performance of deodorants and antiperspirants, and the effectiveness of acne products. It discusses technologies that help eliminate animal testing in product development.
Based on the second in a series of symposia on Product Testing with Consumers for Research Guidance, this volume focuses on how to investigate special interest groups. The first section is concerned with design, analysis, and segmentation. The second section discusses considerations for testing with
This valuable reference bridges the widening gap between the knowledge about the use of polymers in the cosmetics industry and the greater understanding of polymeric behaviour necessary for continuing research and development. Providing both a solid grounding in polymer science for novices to the field and fresh insights for experienced researchers, 'Principles of Polymer Science and Technology in Cosmetics and Personal Care' introduces fundamentals of polymers, including their classification, molecular weight definitions, thermodynamics, rheology and properties in the solid and semi-solid state.
Reviews the chemical and physical properties, care and treatment of hair, including product development. The book discusses ethnic hair, its appropriate management measures and products; emphasizes manufacturing and sales strategies for domestic and international product viability; surveys instrumental methods for product performance evaluation; presents sensory and market research techniques for optimum consumer satisfaction; and more.