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Consumer Sexualities explores women’s experiences of shopping in ‘sex shops’ and using sexual commodities in their everyday lives. This enlightening volume shows how women take up sexual consumer ‘technologies of the self’ to work upon and understand themselves as confident and active sexual agents in postfeminist neoliberal culture. In guiding the reader through the historical emergence of sexual commodities ‘for women’ in feminism and postfeminism, Wood points to the normalisation and regulation of sexual practices and identities in and through consumption. Indeed, women’s accounts show the work involved in constructing the ‘right’ – knowledgeable, tasteful, and confident – orientation to sexual consumption and, by extension, in becoming an intelligibly ‘good’ sexual person. At the same time, the author draws upon de Certeau to show how the ordinary contexts in which sexual commodities are used can lead to unpredictable moments of adaptation, discomfort, playfulness, and resistance. A rich analysis of women’s everyday strategies of ‘making do’ with the kinds of femininity and female sexuality that sex shop culture represents, Consumer Sexualities will appeal to scholars of sociology, cultural studies and gender studies with interests in gender, sexuality, sex, and consumption.
Pleasures and Perils follows a group of young girls living on Nevis, an island society in the Eastern Caribbean. In this provocative ethnography, Debra Curtis examines their sexuality in gripping detail: why do Nevisian girls engage in sexual activity at such young ages? Where is the line between coercion and consent? How does a desire for wealth affect a girl's sexual practices? Curtis shows that girls are often caught between conflicting discourses of Christian teachings about chastity, public health cautions about safe sex, and media enticements about consumer delights. Sexuality's contradictions are exposed: power and powerless¡ness, self-determination and cultural control, violence and pleasure. Pleasures and Perils illuminates the methodological and ethical issues anthropologists face when they conduct research on sex, especially among girls. The sexually explicit narratives conveyed in this book challenge not only the reader's own thoughts on sexuality but also the broader limits and possibilities of ethnography.
Explores how evolutionary psychology has begun to identify the prehistoric origins of human behavior and discusses how those discoveries have influenced the way consumer spending is viewed and controlled by companies, retailers, and marketers.
This intriguing collection of stories and experiences from women of all walks of life allows readers to learn how others have handled everything from their first sexual encounter to abusive situations to rekindling romance in a long-term marriage.
This volume provides an in-depth examination of the role of sexuality in consumers’ life course and in the marketing of products and services. Leading scholars in the field define the most up-to-date picture of theories of sexuality in marketing and consumer research, mapping the topic through diverse theoretical lenses, addressing queer and feminist research, and putting sexuality and consumption in context. The book brings together leading international marketing scholars to build on the growing interest in theories of sexuality, queer theory, and intersectionality, which are gaining more interest among institutions and researchers interested in equality and diversity. While this book builds on existing expertise in consumer culture scholarship, it is the first time a marketing book focuses on sexuality, adding value to the existing repertoire in gender and feminist literature. The chapters are organised into three key sections: Part 1 maps the marketing and consumer research field, discussing how sexuality can be studied through different lenses; Part 2 focuses on queer and feminist theorising, drawing on LGBTQIA+ theory, queer theory, and theories of intersectionality to analyse how overlapping social categories interact to influence consumer behaviour, identity, and experiences in the marketplace; and Part 3 explores the personal and social aspects of sexuality, offering a broad overview of issues of gender and sexuality, digitalisation, and the sexual body. This text will be of direct interest to scholars and researchers within the fields of marketing, consumer research, sociology, and media studies. The aim of this book is to help scholars and students to develop a broader understanding about the interplay between sexuality, society, and the market.
Why does society have difficulty discussing sexualities? Where does fear of Black sexualities emerge and how is it manifested? How can varied experiences of Black females and males who are lesbian, gay, bisexual, transgender (LGBT), or straight help inform dialogue and academic inquiry? From questioning forces that have constrained sexual choices to examining how Blacks have forged healthy sexual identities in an oppressive environment, Black Sexualities acknowledges the diversity of the Black experience and the shared legacy of racism. Contributors seek resolution to Blacks' understanding of their lives as sexual beings through stories of empowerment, healing, self-awareness, victories, and other historic and contemporary life-course panoramas and provide practical information to foster more culturally relative research, tolerance, and acceptance.
"This volume sets out to investigate critically existing lines of thought about sexuality in Africa, while also creating space for alternative approaches"--P. [4] of cover.
Women’s Conflicts About Eating and Sexuality explores the strong relationships food and sex have represented to women over the years. No other book has spelled out so clearly the parallels between sex and eating nor integrated the relationship of these to women’s basic need to be loved. Today’s dilemma for women--be fat or go hungry--and the endless variations and unsatisfying solutions to this problem have contributed to the incidence of anorexia, bulimia, and obesity. The pursuit of slimness, the obsession with having the perfect body, excessive aerobicizing, and diet books ad nauseam are all part of this phenomenon. Authors in Women’s Conflicts About Eating and Sexuality skillfully discuss the parallel between women’s obsession with sex and romance in the fifties and their obsession with food today. An important book for all women, it sheds light on the complex issues facing women and devotes special attention to the career woman and the additional pressures to be slim and stay slim. The woman who reads this potentially life-changing book can examine, question, and change her behavior, using the specific step-by-step program aid included in the book. This book is for every woman who has ever worried about being too fat or too sexual. Women’s Conflicts About Eating and Sexuality will appeal to women of all ages--young women and their mothers will be fascinated by the parallels between sexual obsessions of thirty years ago and the eating obsessions of today. This healing book will particularly attract single career women for whom sex and relationships are fraught with complications. Counselors and therapists will find this book an excellent resource in their work with helping women. It is also a good auxiliary text for courses in Women’s Studies focusing on psychology and history of women and the sociology of women and eating disorders.
The Encyclopedia of Consumer Culture is the first reference work to outline the parameters of consumer culture and provide a critical, scholarly resource on consumption and consumerism.
Sex in Consumer Culture: The Erotic Content of Media and Marketing considers the use of sex to promote brands, magazines, video games, TV programming, music, and movies. Offering both quantitative and qualitative perspectives from leading scholars in a variety of disciplines, this volume addresses a range of integral issues such as media promotion, racial representations, appeals to gay and lesbian communities, content analyses, and case studies. Chapters represent diverse perspectives, addressing such questions as: *What happens when sexual content created for adults reaches children? *What meaning do sexual words and images have within the contexts of sporting events, trade shows, video games, personal ads, or consumer Web sites? *What effects might sex-tinged images have on audiences, and where should the focus be for new effects research? *Where are the current boundaries between pornography and mainstream sexual depictions? Exploring sexual information as it is used in mass media to sell products and programs, Sex in Consumer Culture is an important collection, and it will be of great interest for scholars and students in advertising, marketing, media promotion, persuasion, mass communication & society, and gender studies.