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Economics is the strangest and most dubious as also frustrating animal of social sciences and humanities. The debate on what it is and what its strengths and weaknesses are in understanding and changing the economy and society for the better, is never ending. This book cuts through this noise for econ-undergrads with social concerns. It is crafted to be stuffed with peripatetic hops, skips and intellectual and emotional jumps about the nature and character of the brain circuits of economics in terms of its methodological, political, sociological, anthropological, historical, feminist, ethical, ecological, spiritual, literary, technical, corporate and other underpinnings. Diverse stories are told as alerts or nudges for the undergrads, who as aspirant youth have, in general, hyperbolic discounting attitude towards social change. The mind and heart of the undergrad reading this book will hopefully be ignited so as to endeavour to find out the purpose of economic education and how economics should be learnt in order to rectify the failures of our current socio-economic system. The seriously academic undergrad may also be inspired to pursue the long-range objective of doing integrated studies and research for maximised understanding and holistic policy making, which is, of course, easier to say than do.
Encyclopedia of Renewable and Sustainable Materials, Five Volume Set provides a comprehensive overview, covering research and development on all aspects of renewable, recyclable and sustainable materials. The use of renewable and sustainable materials in building construction, the automotive sector, energy, textiles and others can create markets for agricultural products and additional revenue streams for farmers, as well as significantly reduce carbon dioxide (CO2) emissions, manufacturing energy requirements, manufacturing costs and waste. This book provides researchers, students and professionals in materials science and engineering with tactics and information as they face increasingly complex challenges around the development, selection and use of construction and manufacturing materials. Covers a broad range of topics not available elsewhere in one resource Arranged thematically for ease of navigation Discusses key features on processing, use, application and the environmental benefits of renewable and sustainable materials Contains a special focus on sustainability that will lead to the reduction of carbon emissions and enhance protection of the natural environment with regard to sustainable materials
In an era where technology and hospitality converge, the models of travel and lodging are undergoing a transformative shift known as hybrid hospitality. As modern travelers' expectations evolve and digital transformation becomes a cornerstone across industries, the infusion of technology into hospitality is not merely an option but an imperative. A comprehensive resource is needed to explore the compelling forces driving the demand for enhanced technological capabilities within hybrid hospitality, specifically focusing on artificial intelligence (AI). Utilizing Smart Technology and AI in Hybrid Tourism and Hospitality delves into various themes integral to this investigation, from delivering personalized experiences to ensuring productivity and security in global hospitality. It directs attention to the infinite business opportunities unfolding worldwide and technology's profound impact on the tourism sector. Embark on a journey through the pages of this comprehensive guide to understand why the seamless integration of technology is preferable and an essential foundation for elevating guest satisfaction and reshaping the global hospitality.
"... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship to help the reader understand the challenges with illustrations from insightful cases both from emerging and developed economies. This compilation should be essential reading for the discerning student of sustainable consumption and production." -- Professor Pierre McDonagh, Associate Editor, Journal of Macromarketing (USA); Professor of Critical Marketing & Society, University of Bath, UK Experts in the field of economics, management science, and particularly in the marketing domain have always been interested in and acknowledged the importance of sustaining profitable businesses while incorporating societal and environmental concerns; however, the level of existing literature and availability of teaching cases reflect a dearth of real case studies, especially those focused on marketing for social good. This book of actual case studies will address that need. In addition, this book is important and timely in providing a case book for instructors (those in both industry and academia) to help them in teaching and training the next generation of leaders through corporate training and universities. Currently, marketing for social good is increasingly becoming a part of most curriculums under the umbrella of different titles, such as social marketing, green marketing, and sustainability marketing. The relevance of these studies is increasing across the globe. This book is composed of long and short real cases with varying complexity in different sectors. This case book will also cover some review articles for an overview of the recent developments in the study area. With these case studies, collections of questions, teaching materials, and real-life marketing scenarios, this book offers a unique source of knowledge to marketing professionals, students, and educators across the world. The main objective of this case book is to understand the applicability of marketing science (marketing for social good context, such as social marketing and sustainability marketing) in internet marketing related to e-buying behavior and e-WOM. In addition, it illustrates the various types of existing marketing practices that are relevant from both theoretical and practical points of view in this electronic era, as well as discussing other non-electronic marketing practices and focusing on consumer buying behavior. As a result, marketing managers can treat their customers according to their desired value. This book particularly explores the possibilities and advantages created by social marketing and sustainability marketing through the presentation of thorough review articles and case studies. This case book helps corporate training centers and universities with compact teaching reference materials in their relevant courses.
The rapid evolution of software engineering demands innovative approaches to meet the growing complexity and scale of modern software systems. Traditional methods often need help to keep pace with the demands for efficiency, reliability, and scalability. Manual development, testing, and maintenance processes are time-consuming and error-prone, leading to delays and increased costs. Additionally, integrating new technologies, such as AI, ML, Federated Learning, and Large Language Models (LLM), presents unique challenges in terms of implementation and ethical considerations. Advancing Software Engineering Through AI, Federated Learning, and Large Language Models provides a compelling solution by comprehensively exploring how AI, ML, Federated Learning, and LLM intersect with software engineering. By presenting real-world case studies, practical examples, and implementation guidelines, the book ensures that readers can readily apply these concepts in their software engineering projects. Researchers, academicians, practitioners, industrialists, and students will benefit from the interdisciplinary insights provided by experts in AI, ML, software engineering, and ethics.
A must-have health companion for herbalists, naturopaths, complementary medicine practitioners and students Herbs and Natural Supplements, 3rd Edition: An evidence-based guide presents evidence-based information on the 130 most popular herbs, nutrients and food supplements used across Australia and New Zealand. This exhaustive textbook is organised alphabetically by each herb or nutrient’s common name. Herbs and nutrients are then accompanied by critical information such as daily intake, main actions and indications, adverse reactions, contraindications and precautions, safety in pregnancy and more. This new edition of Herbs and Natural Supplements has been expanded with new chapters on pregnancy and wellness. It also features 10 new monographs for Arginine, Dunaliella, Elde, Goji, Pelargonium, Prebiotics, Red Yeast Rice, Rhodioloa, Shatavari and Taurine. • provides current, evidence-based information on herbal, nutritional and food supplements used in Australia and New Zealand • is user-friendly and easily organised by easy-to-find A-Z herbal monographs • appendices offering important additional information for the safe use of herbal and nutritional supplements, including a list of poison information centres, associations, manufacturers and more • offers clear, comprehensive tables including herb/natural supplement - drug interactions • lists the pharmacological actions of all herbs and natural supplements • a glossary of terms relevant to herbs and natural supplements • two comprehensive new chapters: Herbs and Natural Supplements in Pregnancy and Introduction to Wellness • all chapters completely updated and expanded • ten new monographs taking the total to 130 • now also available as an eBook! A code inside Herbs and Natural Supplements, 3rd Edition: An evidence-based guide enables a full text download, allowing you to browse and search electronically, make notes and bookmarks in the electronic files and highlight material
Presents evidence based information on the most popular herbs, nutrients and food supplements used across Australia and New Zealand. Organised alphabetically by common name, each herb or nutrient listed includes information such as daily intake, main actions/indications, adverse reactions, precautions, and much more.
Rising Consumer Materialism presents a theoretical advancement of materialism research. It identifies eight areas of a consumer's life that are inter-disciplinary and of prime importance towards promoting happy and rewarding lifestyles. This study examines the pre-planned purchase process as the primary step towards satisfactory consumption. The theoretical framework provides a stream of research possibilities that guide readers towards healthy consumption patterns. Therefore, the book offers practical solutions to problems such as loneliness and unhappiness. It advocates a new dimension of consumption activity and lifestyle choices that can help to re-socialize and improve social bonds; hitting materialism right at its core, making the consumption experience well informed and beneficial for the consumer as well as society. Together, pre-planned engaging, intrinsic experiential purchases with a view to environmentalism, religiosity, social giving, social support and nostalgia can cure the excessive emphasis on acquiring and showing off valuables that are disruptive to a consumer’s social affiliations and subjective wellbeing. Rather than utilizing material possessions as a proxy measure for success and happiness resulting in only temporary happiness, discontent, continuous brand/product switching, undesirable post purchase evaluations and shifting brand loyalties, the book establishes alternative mechanisms for achieving happiness. The integrated framework provides a comprehensive solution rather than a half-baked specific situational-based intervention and is a must read for academics, students and consumers alike.
This book is an essential resource exploring the concepts, theories and methods in consumer behavior specifically applicable to the food and drink sector. Drawing examples from all continents, it provides accessible coverage and a truly global perspective of the particular characteristics of this industry. It offers clear explanations and applications of theoretical concepts, using specialized case studies and examples; features an introduction, learning objectives and summary in each chapter to hone your reading and revision; and provides you with companion online material including lecture slides, notes and self-assessment questions. This important new book is the perfect guide for students studying consumer behavior or experience in food and drink as part of courses in agricultural or agribusiness management and economics, hospitality and tourism, business studies, food science and nutrition, or generic marketing and consumer studies.