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This book advances the tourism and hospitality industry’s contribution to meeting the United Nations Sustainable Development Goal 12 of responsible consumption and production. It enables a collaboration platform across these sectors in pursuit of common goals for promoting sustainable consumption and environmental protection. Sustainable consumer behavior is a principal topic in the current tourism and hospitality industry as many types of unsustainable consumptions pose a threat to society and the natural environment. Sustainable consumer behavior is a vital facet of protecting the environment that ultimately benefits the entire society. Individuals’ irresponsible consumption activities are undeniably considerable elicitors of harmful environmental, social, economic, and economic impacts throughout the world. Comprehending sustainable consumer behavior is of utmost importance for the tourism and hospitality industry to design innovative and responsible strategies to minimize the negative consequences of tourism. The scope of this book includes various sustainable consumptions, productions, and consumer behaviors in a variety of tourism and hospitality sectors and will be of great value to students, scholars, and researchers interested in areas such as sustainable consumer behaviour, hospitality, sustainable development, and tourism management. The chapters in this book were originally published as a special issue of the Journal of Sustainable Tourism.
Research Paper (undergraduate) from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 3.8, Limkokwing University of Creative Technology, course: MA in Project Management, language: English, abstract: The growing social and regulatory concerns for the environment lead an increasing number of companies to consider green issues as a major source of strategic change. In particular, this trend has major and complex implications on the technological strategy of a company and on its product innovations. Even though it is increased eco-awareness of Malaysian customers during the past few decades, there are some barriers to the diffusions of more ecologically oriented consumption and production styles. Therefore, companies are increasingly recognizing the importance of green marketing concepts. The purpose of study was to investigate the consumer attitudes and perceptions towards eco- friendly products in FMCG sector and their willingness to pay on green products. This study was based on both primary and secondary data. The primary data were collected from the sample survey that was conducted in the three districts in western province such as Cyberjaya, Kuala Lumpur, and Petaling Jaya. 160 respondents were selected for the survey and respondents were asked to answer the prepared questionnaire. The questionnaire was designed to obtain the consumers attitudes and perception regarding eco-friendly FMCG products under four value added areas such as product designing, packaging, place and promotion that lead towards the motivation of consumption. The secondary data were collected from relevant journals, books and other published data. The study revealed that the green products have substantial awareness among Malaysian customers and they are willing to pay something more on green products. The majority of customers considered that package is most important element of such products. The researchers have recommended some marketing strategies to meet changing mind set of customers towards the green products.
Why social and physical environmental factors have close relationship to influence economic growth I shall indicate reasons to explain why social and physical environmental factors have close relationship to influence economic growth, even human health of quality of life. The social and economic burdens of poor education, lack of affordable housing and less than self sufficient income affect, not just those individuals and families who have the fewest resources. The social gradient means that not only do whose in the bottom worse health outcomes to bottom of income group and the top income group whose will have poor quality of life influence. The higher rates of disease and disability and lesser productivity among many communities means a higher public and private burden of life years, particularly life expectancy once one reaches age 65. In recent decades, research and has increasingly shown how powerfully social and economic conditions determine population health and differences in health among subgroups, much more so than medical care. It seems that environmental factor can influence human's quality of life. Los Angeles Country Department Of public Health (2016) indicated a country health rankings model, this department explained these three health factors can cause this health outcomes. These health factors include health behaviors (30%), it includes tobacco use, diet and exercise, alcohol use, unsafe sex; clinical care (20%), it includes access to care, quality of care; social and economic factors (40%), it includes education, employment, income, family and social support, community safety; physical environmental factor (10%) , includes natural environmental quality, built environmental quality. Then these factors can cause this health outcomes, such as morality ( length of life):50% and morbidity (quality of life) :50%. SO, it implies that physical environmental factor can influence human's length of life. So, on our social environmental problems result is from a complex interplay of a number of forces. An individual's health -related behaviors , particularly diet, exercise and smoking, surrounding physical environment and health care ( both access and quality) all contribute significantly to how long and how well human love. However , none of these factors is as important to population health as are the social and economic environments in which human live, learn, work and play. We refer to these factors can be as the social determinants of health to influence our quality of life. How do social determinants affect our quality of life? In the late 19th and early 20th centuries, public health concentrated particularly on the physical environment. Improvements in, for example, clean water supplies, healthier housing, sanitation, workplace safety and safe food lead to sharp increases in average life expectancy . Also our quality of life needed to be concentrated on expanded access to medical care, resulting in further expansion. So, the poverty tap is now characterized by those elements, such as low levels of : (i) environmental quality, (ii) life expectancy and (iii) human capital.
The role of the consumer has changed from seeking the most satisfaction from goods and services to reconciling consumption with active citizenship, which links consumption to modern social issues such as environmental protection, sound business ethics, and fair working conditions. Understanding consumers -- the way they buy products, the way they relate to questions of environmental importance, and the way they participate in public policy formulation processes –is of vital importance to modern society. In this book, eminent researchers examine contemporary issues related to the field of consumers, policy, and the environment.
This new volume, Green Consumerism: The Behavior of New Age Consumer, provides a holistic understanding the importance of promoting green products and discusses consumers’ buying intentions and decisions. The chapters consider consumer behavior theory in the context of green or ecologically friendly products from both the academic and business perspectives. The chapters present the latest empirical and analytical research in the field of green marketing and provide an abundance of information about profitable and sustainable ways and strategies to deal with environmental problems. The volume considers how consumers are taking responsibility and becoming more aware, driving change in the marketplace. In response, companies are integrating appropriate green strategies into their operational activities, product development processes, and marketing activities to achieve a competitive advantage in saturated markets. This helps companies gain market share and minimize their production costs. Topics discussed in the volume include green pricing, green consumer behavior, various dimensions of consumer purchase intention, sustainable marketing, innovation techniques used to go green, eco-awareness, and other ongoing developments in this rapidly expanding area. Key features: • Discusses research on the latest trends in the field of green marketing, green practices, green products, eco-literacy, environment awareness, protection, management etc. • Provides insight about current consumer behavior, consumers’ eco-literacy levels, and their desires to go green • Covers a multitude of topics, including green pricing, green consumer behavior, sustainable marketing, innovation techniques used to go green, eco-awareness, and more
There has been much polemic about affluence, consumption, and the global environment. For some observers, "consumption" is at the root of global environmental threats: wealthy individuals and societies use far too much of the earth's resource base and should scale back their appetites to preserve the environment for future generations and allow a decent life for the rest of the world. Other observers see affluence as the way to escape environmental threats: economic development increases public pressure for environmental protection and makes capital available for environmentally benign technologies. The arguments are fed by conflicting beliefs, values, hopes, and fearsâ€"but surprisingly little scientific analysis. This book demonstrates that the relationship of consumption to the environment needs careful analysis by environmental and social scientists and conveys some of the excitement of treating the issue scientifically. It poses the key empirical questions: Which kinds of consumption are environmentally significant? Which actors are responsible for that consumption? What forces cause or explain environmentally significant consumption? How can it be changed? The book presents studies that open up important issues for empirical study: Are there any signs of saturation in the demand for travel in wealthy countries? What is the relationship between environmental consumption and human well-being? To what extent do people in developing countries emulate American consumption styles? The book also suggests broad strategies that scientists and research sponsors can use to better inform future debates about the environment, development, and consumption.