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At the heart of all successful survey research is asking the right questions. Constructing Effective Questionnaires is intended for all who commission, conduct, and evaluate research based on asking questions. This book offers Robert Peterson's pragmatic perspective on questionnaire construction - one based on a balance of personal experience plus in-depth knowledge of the conceptual and methodological literature of the behavioral sciences. From specific question wording to overall questionnaire design, the book is a comprehensive guide to this critical element of survey research. Throughout the book, Peterson repeatedly stresses the importance of empirically testing and evaluating questions, not only to identify whether they work, but also "why" they work.
This innovative text offers a completely integrated approach to teaching research methods and statistics by presenting a research question accompanied by the appropriate methods and statistical procedures needed to address it. Research questions and designs become more complex as chapters progress, building on simpler questions to reinforce student learning. Using a conversational style and research examples from published works, this comprehensive book walks readers through the entire research process and includes ample pedagogical support for SPSS, Excel, and APA style.
Written with the needs and goals of a novice researcher in mind, this fully updated third edition provides an accurate account of how modern survey research is actually conducted. In addition to providing examples of alternative procedures, Designing Surveys shows how classic principles and recent research guide decision-making from setting the basic features of the survey through development, testing, and data collection.
The Kit is for students in undergraduate and graduate classes in the social and health sciences and for individuals in the public and private sectors who are responsible for conducting and using surveys.
Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires3⁄4the most widely used method for collecting information about people?s attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources. Comprehensive and concise, Asking Questions can be used to design questionnaires for any subject area, whether administered by telephone, online, mail, in groups, or face-to-face. The book describes the design process from start to finish and is filled with illustrative examples from actual surveys.
Excerpt: ...tribe. He had faculties. He had also various idiosyncrasies. He was undeniably the best hunter and trapper and trainer of dogs to sledge, as well as the most expert upon snowshoes of all the Indians living upon the point, and he was, furthermore, one of the dirtiest of them and the biggest drunkard whenever opportunity afforded. Fortunately for him and for his squaw, Bigbeam, as she had been facetiously named by an agent of the company, the opportunities for getting drunk were rare, for the company is conservative in the distribution of that which makes bad hunters. Given an abundance of firewater and tobacco, Red Dog was the happiest Indian between the northern boundary of the United States and Lake Gary; deprived of them both he hunted vigorously, thinking all the while of the coming hour when, after a long journey and much travail, he should be in what was his idea of heaven again. To-day, though, the rifle bought from the company stood idle beside the ridge-pole, the sledge dogs snarled and fought upon the snow outside, and Bigbeam, squat and broad as became her name, looked askance at her lord as she prepared the moose meat, uncertain of his temper, for his face was cloudy. Red Dog was, in fact, perplexed, and was planning deeply. Good reason was there for Red Dog's thought. Events of the immediate future were of moment to him and all his fellows, among whom, though no chief was formally acknowledged, he was recognized as leader; for had he not at one time been with the company as a hired hunter? Had he not once gone with a fur-carrying party even to Hudson's Bay, and thence to the far south and even to Quebec? And did he not know the ways of the company, and could not he talk a French patois which enabled him to be understood at the stations? Now, as fitting representative of himself and of his clan, a great responsibility had come upon him, and he was lost in as anxious thought as could come to a biped of his quality. Like a more or less...
Questions as Measures An Overview Designing Questions to Gather Factual Data Questions to Measure Subjective States Some General Rules for Designing Good Survey Instruments Presurvey Evaluation of Questions Assessing the Validity of Survey Questions Question Design and Evaluation Issues in Perspective.
The first two editions of the Handbook of Human Performance Technology helped define the rapidly growing and vibrant field of human performance technology - a systematic approach to improving individual and organizational performance. Exhaustively researched, this comprehensive sourcebook not only updates key foundational chapters on organizational change, evaluation, instructional design, and motivation, but it also features breakthrough chapters on "performance technology in action" and addresses many new topics in the field, such as certification, Six Sigma, and communities of practice. Boasting fifty-five new chapters, contributors to this new edition comprise a veritable "who's who" in the field of performance improvement, including Geary Rummler, Roger Kaufman, Ruth Clark, Allison Rossett, Margo Murray, Judith Hale, Dana and James Robinson, and many others. Praise for the third edition of the Handbook of Human Performance Technology "If you are in the business of trying to improve organizational performance, this Handbook should be the first place you look for answers to questions about human performance technology." - Joseph J. Durzo, CPT, Ph.D., senior vice president and chief learning officer, Archstone-Smith "This newest edition of the Handbook provides an unparalleled, all-encompassing survey of the latest theory and its practical application in this emergent field. This book is a must-have reference for any professional wishing to systematically improve performance within their organization." - Weston McMillan, CPT, manager, training and development, eBay Inc. "An invaluable, engaging resource for anyone charged with improving workplace performance. It not only provides the background and foundations of our profession, but more importantly, it also provides the most up-to-date descriptions of how to apply HPT to drive results." - Rodger Stotz, CPT, vice president and managing consultant, Maritz Inc. "This book is filled with insights--both for those who are new to the field and also for those who are experienced. It offers concrete advice and examples on how to use HPT to impact business results and how to work successfully within organizations." - Anne Marie Laures, CPT, director, learning services, Walgreen Co. "The Handbook contains many of the secrets for improving the performance of individuals, groups, and organizations." - Robert F. Mager, author, Analyzing Performance Problems and How to Turn Learners On...Without Turning Them Off
The classic survey design reference, updated for the digital age For over two decades, Dillman's classic text on survey design has aided both students and professionals in effectively planning and conducting mail, telephone, and, more recently, Internet surveys. The new edition is thoroughly updated and revised, and covers all aspects of survey research. It features expanded coverage of mobile phones, tablets, and the use of do-it-yourself surveys, and Dillman's unique Tailored Design Method is also thoroughly explained. This invaluable resource is crucial for any researcher seeking to increase response rates and obtain high-quality feedback from survey questions. Consistent with current emphasis on the visual and aural, the new edition is complemented by copious examples within the text and accompanying website. This heavily revised Fourth Edition includes: Strategies and tactics for determining the needs of a given survey, how to design it, and how to effectively administer it How and when to use mail, telephone, and Internet surveys to maximum advantage Proven techniques to increase response rates Guidance on how to obtain high-quality feedback from mail, electronic, and other self-administered surveys Direction on how to construct effective questionnaires, including considerations of layout The effects of sponsorship on the response rates of surveys Use of capabilities provided by newly mass-used media: interactivity, presentation of aural and visual stimuli. The Fourth Edition reintroduces the telephone—including coordinating land and mobile. Grounded in the best research, the book offers practical how-to guidelines and detailed examples for practitioners and students alike.
W. Newton Suter argues that what is important in a changing education landscape is the ability to think clearly about research methods, reason through complex problems and evaluate published research. He explains how to evaluate data and establish its relevance.