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How do leading Conservative politicians strive to communicate with and influence the electorate? Why have some been more effective than others in advancing their personal positions and ideological agendas? How do they seek to connect with their audience in different settings, such as the party conference, House of Commons, and through the media? This book draws analytical inspiration from the Aristotelian modes of persuasion to shine new and insightful light upon the articulation of British conservatism, examining the oratory and rhetoric of twelve key figures from Conservative Party politics. Each chapter is written by an expert in the field and explores how its subject attempted to use oratory to advance their agenda within the party and beyond. This is the first book to analyse Conservative Party politics in this way, and marks an important new departure in the analysis of British politics.
How do Conservative politicians strive to communicate with and influence the electorate? Why have some proven more effective than others in advancing their positions and ideological agendas? How do they seek to connect with their audience in different settings? This book draws analytical inspiration from the Aristotelian modes of persuasion to shine new light upon the articulation of British conservatism, examining the oratory and rhetoric of twelve key figures from Conservative Party politics. The individuals featured are Stanley Baldwin, Winston Churchill, Harold Macmillan, Iain Macleod, Enoch Powell, Keith Joseph, Margaret Thatcher, Michael Heseltine, John Major, William Hague, Boris Johnson and David Cameron.
This is the first thorough and systematic interrogation of Republican Party oratory and rhetoric that examines a series of leading figures in American conservative politics. It asks: How do leading Republican Party figures communicate with and influence their audiences?; What makes a successful speech, and why do some speeches fail to resonate? Most importantly, it also investigates why orators use different styles of communication with different audiences, such as the Senate, party conventions, public meetings, and through the media. By doing so it shines important new light into conservative politics from the era of Eisenhower to the more brutal politics of Donald Trump. The book will appeal to students and scholars across the fields of US politics, contemporary US history, and rhetoric and communication studies.
This book examines the political oratory, rhetoric and persona of Margaret Thatcher as a means of understanding her justifications for ‘Thatcherism’. The main arenas for consideration are set piece speeches to conference, media engagements, and Parliamentary orations. Thatcher’s rhetorical style is analysed through the lens of the Aristotelian modes of persuasion (ethos, pathos, logos). Furthermore, the classical methods of oratorical engagement (deliberative, epidictic, judicial) are employed to consider her style of delivery. The authors place her styles of communication into their respective political contexts over a series of noteworthy issues, such as industrial relations, foreign policy, economic reform, and party management. By doing so, this distinctive book shines new light on Thatcher and her political career.
The story of George Wallace is the odyssey of a young war veteran who entered politics to support progressive policies, but instead descended into the politics of racism following the loss of his lifetime dream of being elected Governor of Alabama in 1958. His political career demonstrates the ability of a demagogue and agitator to exploit racial fears to achieve political power. This work traces the career of the man who symbolized Southern opposition to integration, but ironically ended up gaining overwhelming support from black voters in his final election campaign. He ultimately returned the favor by appointing a large number of blacks to state boards and commissions.
Public speech was a key aspect of politics in Republican Rome, both in theory and in practice, and recent decades have seen a surge in scholarly discussion of its significance and performance. Yet the partial nature of the surviving evidence means that our understanding of its workings is dominated by one man, whose texts are the only examples to have survived in complete form since antiquity: Cicero. This collection of essays aims to broaden our conception of the oratory of the Roman Republic by exploring how it was practiced by individuals other than Cicero, whether major statesmen, jobbing lawyers, or, exceptionally, the wives of politicians. It focuses particularly on the surviving fragments of such oratory, with individual essays tackling the challenges posed both by the partial and often unreliable nature of the evidence about these other Roman orators-often known to us chiefly through the tendentious observations of Cicero himself-and the complex intersections of the written fragments and the oral phenomenon. Collectively, the essays are concerned with the methods by which we are able to reconstruct non-Ciceronian oratory and the exploration of new ways of interpreting this evidence to tell us about the content, context, and delivery of those speeches. They are arranged into two thematic Parts, the first addressing questions of reception, selection, and transmission, and the second those of reconstruction, contextualization, and interpretation: together they represent a comprehensive overview of the non-Ciceronian speeches that will be of use to all ancient historians, philologists, and literary classicists with an interest in the oratory of the Roman Republic.
During the first decade of the 21st century, the world did not experience a major pandemic nor a war at the borders of Europe. Many events, more or less tragic, however, occurred in those years, from Brexit to the triumph of leftist liberalism in the USA. This book is a comprehensive study of the political rhetoric of major politicians in those years, all belonging to the British and American world, from Obama to Farage, from Johnson to Romney, with occasional incursions from the not-so-distant past of British and American politics, from Churchill to Enoch Powell and Margaret Thatcher. This book, methodologically, uses the analytical tools provided by Critical Discourses Analysis (CDA), a linguistic sub-discipline that evolved from the pioneering works of scholars such as Norman Fairclough, Teun A. van Dijk, and Ruth Wodak. It offers a comprehensive and sophisticated analysis of the rhetorical devices used by men and women of power, demonstrating how much rhetoric, now as it has been from time immemorial, from the classical worlds of Athens, Rome and Jerusalem, and even before, shaped not only the language of the politicians, for good or evil, but the destiny of the world.
Oratory and Political Career in the Late Roman Republic is a pioneering investigation into the role of oratory in Roman Republican politics.
Britain experienced two stunning developments in the late 1970s. Post-war Keynesianism and big government fell out of favor, and, for the first time, British voters chose a female prime minister. When Margaret Thatcher became leader of the Conservative Party in 1975, she was the first leader to oppose the consensus views of both the Labour Party and centrist Tories who, in varying degrees, accepted Keynesianism and state ownership of industry. The author argues that with her faith in monetarism, Thatcher paved the way for a significant realignment of the Conservative Party and British politics. With her traditional conservatism stretching back to her childhood years and her receptiveness to free-market arguments that revealed the economic shortcomings of Keynesianism and socialism, she developed a strong case against government management of the economy. The author explains that Thatcher’s fight for economic change had both dramatic and subtle stages. In the end, the issue of inflation altered British economics and politics and Thatcher was there to take advantage of the moment and score a victory over “socialism.”
Michael Oakshott described conservatism as a non-ideological preference for the familiar, tried, actual, limited, near, sufficient, convenient and present. Historically, conservatives have been associated with attempts to sustain social harmony between classes and groups within an organic, hierarchical order grounded in collective history and cultural values. Yet, in recent decades, conservatism throughout the English-speaking world has been associated with radical social and economic policy, often championing free-market models which substitute the free movement of labour and forms of competition and social mobility for organic hierarchy and noblesse oblige. The radical changes associated with such policies call into question the extent to which contemporary conservatism is conservative, rather than ideological. This book seeks to explore contemporary conservative political thought with regard to such topics as, ‘One Nation’ politics and Big Society, sovereignty, multiculturalism and international blocs, paternalism and negative liberty with regard to narcotics, pornography and education, regional and international development, and public faith, establishment and religious diversity. This book will be published as a special issue of Global Discourse.