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This collection challenges the popular but abstract concept of nudging, demonstrating the real-world application of behavioral economics in policy-making and technology. Groundbreaking and practical, it considers the existing political incentives and regulatory institutions that shape the environment in which behavioral policy-making occurs, as well as alternatives to government nudges already provided by the market. The contributions discuss the use of regulations and technology to help consumers overcome their behavioral biases and make better choices, considering the ethical questions of government and market nudges and the uncertainty inherent in designing effective nudges. Four case studies - on weight loss, energy efficiency, consumer finance, and health care - put the discussion of the efficiency of nudges into concrete, recognizable terms. A must-read for researchers studying the public policy applications of behavioral economics, this book will also appeal to practicing lawmakers and regulators.
Knowledge and Rhetoric in Medical Commentary explores the dynamic between scholastic rhetoric and medical knowledge in ancient commentaries on a Mesopotamian Diagnostic Handbook, whose atypical language and ideas were harmonized with conventional ways of perceiving and describing the sick body.
A Companion to Persius and Juvenal breaks new ground in its in-depth focus on both authors as "satiric successors"; detailed individual contributions suggest original perspectives on their work, and provide an in-depth exploration of Persius' and Juvenal's afterlives. Provides detailed and up-to-date guidance on the texts and contexts of Persius and Juvenal Offers substantial discussion of the reception of both authors, reflecting some of the most innovative work being done in contemporary Classics Contains a thorough exploration of Persius' and Juvenal's afterlives