Thomas L. Wheelen
Published: 2017-01-02
Total Pages: 832
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NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, and registrations are not transferable. To register for and use Pearson's MyLab & Mastering products, you may also need a Course ID, which your instructor will provide. Used books, rentals, and purchases made outside of Pearson If purchasing or renting from companies other than Pearson, the access codes for Pearson's MyLab & Mastering products may not be included, may be incorrect, or may be previously redeemed. Check with the seller before completing your purchase. For courses in Strategic Management and Business Policy. This package includes MyManagementLab(r). Utilize a Strategic Management Model to learn and apply key concepts through cases In the 15th Edition of the popular Strategic Management and Business Policy: Globalization, Innovation and Sustainability, Wheelen and Hunger s approach to teaching Strategy is brought into sharper focus with a new emphasis on globalization, innovation, and sustainability. This text equips readers with the strategic concepts they will need to know as they face the issues that all organizations must build upon to push their businesses forward. Alan Hoffman and Chuck Bamford join J. David Hunger to bring a fresh perspective to this extraordinarily well -researched and practically crafted text. Also included is a new chapter on Global Strategy, along with new vignettes and comprehensive, real-world case studies. Personalize learning with MyManagementLab MyManagementLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. 0134618572 / 9780134618579 Strategic Management and Business Policy: Globalization, Innovation and Sustainability Plus MyManagementLab with Pearson eText -- Access Card Package, 15/e Package consists of: 0134522052 / 9780134522050 Strategic Management and Business Policy: Globalization, Innovation and Sustainability 0134527917 / 9780134527918 MyManagementLab with Pearson eText -- Access Card -- for Strategic Management and Business Policy: Globalization, Innovation and Sustainability "