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Faculty at Indiana University’s world-renowned Kelley School of Business present this essential introductory guide to the role of computers and other information technologies in business. Highlights include instruction and applied practice in two of the most widely used commercial software packages: Microsoft Access and Microsoft Excel. Students learn, via hands-on examples, many of the powerful tools contained in these two platforms, with emphasis on how to analyze real business problems to help make important decisions.
The book addresses the practical needs of executives responsible for planning, budgeting & justifying information technology expenditures. Written by the former chief information executive (1956-1978) & vice president of strategic planning (1978-1985), author of the widely acclaimed & translated INFORMATION PAYOFF - THE TRANSFORMATION OF WORK IN THE ELECTRONIC AGE (Free Press, 1985), lecturer & university professor. Reviews: "A New Bible for Management Information Systems. An eminently readable book made more so by a playful sense of humor" -Information Week-; "Strips away obfuscation that has concealed the real value of computers." (The Financial Post); "A true path to the Holy Grail of business value." (Computer Weekly); "Some surprising answers to familiar questions cast new light on investing profitably in computer hardware & software." (The Conference Board); "All those either transfixed or baffled by the powers & potential of computers would do well to heed Strassmann's advice." (Daily Telegraph); "Measuring managerial productivity is the key to knowing how to invest in information technology. Strassmann's new book sets out the results of his research in detail. His argument comes through clearly." (The Financial Times).
Written by four prominent academics, this is one of South Africa’s best-selling computer books. It was written specifically for those managing or using computers for the first time, be they accountants, lawyers, or other business people. It is also an ideal introduction to business computing for the commerce student.
Faculty at Indiana University’s world-renowned Kelley School of Business present this essential introductory guide to the role of computers and other information technologies in business. Like the text for its sister course, K201, Computers in Business: K204 highlights include instruction and applied practice in two of the most widely used commercial software packages: Microsoft Access and Microsoft Excel. This volume, however, presents even more challenging applications and projects for honors students. Students learn, via hands-on examples, many of the powerful tools contained in these two platforms, with emphasis on how to analyze real business problems to help make important decisions.
Profiles eight founders of the computer industry, including Thomas Watson, Jr. of IBM, An Wang of Wang Laboratories, Seymour Cray of Cray Research, Bob Noyce and Gordon Moore of Intel, Bill Gates of Microsoft, Steve Jobs of Apple Computers, and Steve Case of America Online.