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This book will help companies of all sizes develop and implement a strategy to become a SocialCorp, a company that has adopted social media intelligently and effectively, in a way that does not compromise the company's primary obligations as a corporation. While the conversational and engagement values of social media are well understood, many social media theorists often overlook the realities faced by the large corporation, like accountability to shareholders and regulators, and how these factors cannot be overlooked in corporate social media adoption. Using case studies and analysis of available social media tools, and proven corporate social media strategies, the book will help corporate communicators understand the new communications landscape, the power of social media, and how to adopt it intelligently in a corporate environment.
Provides insight into 150 US private companies. The directory contains articles from more than 150 sources, including trade and professional journals, business magazines, newspapers, investment reports and company brochures.
Our busy world is killing the art of communication—and in the B2B world, it’s even worse. We have faster, better, and cheaper ways to reach our target market, yet less than 60% of B2B salespeople hit their sales quota. Worse, the gnashing of teeth from CEOs and CFOs around the world can be heard after listening to marketing metrics that can’t be translated into business impact. The gap between buyer, seller, and marketer has become the business world’s Bermuda triangle of lost opportunities, lost profits, and lost growth. And now, in a post-COVID world, business relationships and communication will never be the same. This complex world requires a return to simple, yet profound fundamentals of human communication. It’s time for a new map to navigate marketing and sales in a complicated and noisy world. That map has arrived.
This is a directory of companies that grant franchises with detailed information for each listed franchise.