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The best-selling Mass Communication: Living in a Media World presents a highly accessible introduction to mass communication that equips students with the critical thinking skills to become savvy media consumers. To help students better retain the material, author Ralph E. Hanson uses a storytelling approach that weaves in examples drawn from everyday life. Readers are encouraged to consider the media industry from the inside out and, in doing so, discover the many dimensions of mass communication that operate in our society. The thoroughly revised Eighth Edition highlights how social and digital media, video games, and the COVID-19 pandemic are changing the face of media. This title is accompanied by a complete teaching and learning package. Contact your SAGE representative to request a demo. Digital Option / Courseware SAGE Vantage is an intuitive digital platform that delivers this text’s content and course materials in a learning experience that offers auto-graded assignments and interactive multimedia tools, all carefully designed to ignite student engagement and drive critical thinking. Built with you and your students in mind, it offers simple course set-up and enables students to better prepare for class. Assignable Video with Assessment Assignable video (available with SAGE Vantage) is tied to learning objectives and curated exclusively for this text to bring concepts to life. Watch a sample video on the changing roles of mobile devices. LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Learn more.
'At only 33, Hayden Cox is one of the surf industry's most successful and innovative businessmen. He revolutionised design by creating the Hypto Krypto, an initially weird-looking surfboard that has become the biggest selling model in world surfing history' -- The Australian 'Hayden is like a hip quantum physicist. He buzzes with numbers, degrees, fibre weaves and parabolas' -- Surfing Magazine 'A young Australian inventor who has reshaped surfboard technology for the better' -- GQ Magazine This book is about creating something -- no matter your passion, age or industry. Behind every innovative product there is a creator, a vision and a story. New Wave Vision centres around Hayden Cox's story -- a young person in business who started his brand Haydenshapes at age 15, challenged an industry and, through passion, grit and enterprise, created a global bestselling surfboard brand known for innovative design and collaborations with the world's best. This book is experience driven and shares the realities, the lessons, the highs and the lows. It is not an overnight success story nor is it a how-to. It's a candid first-hand take on nearly two decades of building from ground up, innovation, surviving through challenges and backing yourself -- with insights and real experiences shared by some of the most influential names in the business world, from the co-founder of Google Maps to skater Tony Hawk, the founder Oakley, Aesop, and others.