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Sophisticated problem solving in strategic communication or public relations (PR) is done through planning, strategic communication planning. The focus of this book is to meld current trends in social media to strategic communications planning in the field of PR. The definition of social media used here is channels delivering web-based information created by people to improve communication. This work used the strategic communication plan based on Wilson and Ogden's (2014) work for basic structure and an operational definition of strategic communication developed by one of the authors. The steps in a typical strategic communication campaign that will be affected include goals, measurable objectives, the big idea, key publics, message design, strategies and tactics and evaluation or return on investment. This book covers the major social media platforms and addresses branding, crisis communications, entertainment and sports, citizen journalism, and analytics. The contribution to the body of knowledge should be highly significant, affecting the way PR professionals go about devising and conducting strategic communication campaigns in light of the effect of social media as well as how academics teach the process in their classrooms.
Strategic Management has a unique approach goes beyond the traditional application for the for profit sector to address issues for the non-profit sector. It is the only graduate-level text that approaches strategic management from a global cultural perspective.
Going beyond the traditional application of strategic planning, this book also addresses issues for the nonprofit sector and global aspects of strategic planning.
Organized crime in the twenty-first century is a knowledge war that poses an incalculable global threat to the world economy and harm to society - the economic and social costs are estimated at upwards of L20 billion a year for the UK alone (SOCA 2006/7). Organized Crime: Policing Illegal Business Entrepreneurialism offers a unique approach to the tackling of this area by exploring how it works through the conceptual framework of a business enterprise. Structured in three parts, the book progresses systematically through key areas and concepts integral to dealing effectively with the myriad contemporary forms of organized crime and provides insights on where, how and when to disrupt and dismantle a criminal business activity through current policing practices and policies. From the initial set up of a crime business through to the long term forecasting for growth and profitability, the authors dissect and analyse the different phases of the business enterprise and propose a 'Knowledge-Managed Policing' (KMP) approach to criminal entrepreneurialism. Combining conceptual and practical issues, this is a must-have reference for all police professionals, policing academics and government policy makers who are interested in a Strategy-led, Intelligence supported, Knowledge-Managed approach to policing illegal business entrepreneurialism.
Our thesis is that communication has several sources. Some may be considered as main sources or constitutive sources from which communication springs, and others may be considered as secondary or complementary sources of communication. We can thus acknowledge eight main sources of communication: rhetoric, persuasion, psychology, sociology, anthropology, semiotics, linguistics and political science. Rhetoric is the first and oldest discipline which studied certain communication phenomena; rhetoric has outlined a proto-object of communication. Sociology is the most powerful source of communication methodology: sociology has supplied most of the theories and methods that have led to the discipline of communication growing autonomously. We assert that secondary sources of communication are: philosophy, ethics, pragmatics, mathematics, cybernetics and ecology. [Florentin Smarandache & Ştefan Vlăduţescu] *** The book has 15 chapters written by the following authors and co-authors from USA, England, China, Poland, Serbia, Bulgaria, Slovakia, and Romania: Florentin Smarandache, Ştefan Vlăduţescu, Jim O’Brien, Svetislav Paunovic, Mariana Man, Zhaoxun Song, Dandan Shan, Maria Nowicka-Skowron, Sorin Mihai Radu, Janusz Grabara, Ioan Cosmescu, Adrian Nicolescu, Krasimira Dimitrova, Alina Țenescu, Sebastian Kot, Beata Ślusarczyk, Maria Măcriș, Iwona Grabara, Piotr Pachura, Mircea Bunaciu, Jozef Novak-Marcincin, Mircea Duică, Odette Arhip, Vlad Roșca, and Vladimir-Aurelian Enăchescu.
The decisions a corporation makes affect more than just its stakeholders and can have wide social, environmental, and economic consequences. This facilitates a business environment built around the practical regulations and transparency necessary to ensure ethical and responsible business practice. Corporate Social Responsibility: Concepts, Methodologies, Tools, and Applications is a vital reference source on the ways in which corporate entities can implement responsible strategies and create synergistic value for both businesses and society. Highlighting a range of topics such as company culture, organizational diversity, and human resource management, this multi-volume book is ideally designed for business executives, managers, business professionals, human resources managers, academicians, and researchers interested in the latest advances in organizational development.