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A psicologia financeira é um campo emergente que explora como nossas emoções, crenças e comportamentos influenciam a forma como lidamos com dinheiro. Compreender esse aspecto da nossa vida financeira é crucial para desenvolver um planejamento financeiro mais eficaz e realista. Neste Capítulo, vamos explorar os fundamentos da psicologia financeira e sua importância no planejamento financeiro pessoal. O Conceito de Psicologia Financeira A psicologia financeira estuda o comportamento humano em relação ao dinheiro e às finanças. É uma interseção entre psicologia e finanças que se concentra em entender como fatores psicológicos, como crenças, emoções e atitudes, afetam as decisões financeiras das pessoas. Esse campo ajuda a desvendar o porquê de tomarmos certas decisões financeiras e como essas decisões podem ser influenciadas por fatores internos e externos. O Impacto das Emoções nas Decisões Financeiras Emoções desempenham um papel significativo nas nossas decisões financeiras. Sentimentos como medo, euforia, culpa e vergonha podem influenciar se decidimos poupar, investir ou gastar. Por exemplo, o medo de perder dinheiro pode levar a uma aversão ao risco excessiva, resultando em investimentos muito conservadores que podem não gerar retornos suficientes. Por outro lado, a euforia de uma boa notícia financeira pode levar a decisões impulsivas, como gastos extravagantes. A Influência das Crenças e Atitudes Nossas crenças sobre dinheiro moldam nossos comportamentos financeiros. Crenças limitantes, como a ideia de que "dinheiro é a raiz de todos os males" ou "não sou bom com finanças", podem levar a uma gestão financeira inadequada. Essas crenças podem criar barreiras para o sucesso financeiro, como a procrastinação em criar um orçamento ou a falta de confiança ao investir. Compreender e ajustar essas crenças pode ser um passo fundamental para melhorar a saúde financeira. Aprenda Muito Mais...
"Foster discusses ten Argentine films, including Kiss of the Spider Woman, The Official Story, and Man Facing Southeast to examine the transformation of social topics into motion pictures and the relationship between commercial filmmaking strategies and Argentine redemocratization."--Publishers website.
In this work, Burton R. Clark uses case studies from 14 innovative institutions to propose a new conceptual framework offering original insights into ways of initiating and sustaining change in universities.
Over the last four decades Jürgen Habermas has forged an innovative and much-discussed theory of contemporary capitalist society. Building on Max Weber's thesis that the dynamic of capitalism actually erodes individual freedom and the meaningfulness of social life - famously resulting in a culture of 'specialists without spirit, sensualists without heart' - Habermas traces contemporary social conflict to resistance to this dynamic by a variety of social groups. His theory of 'communicative action' attempts to show the possibilities in contemporary society for moving toward a more balanced social life that, unlike other political currents today, would not sacrifice the truly progressive features of complex modern societies. By marginalizing methodological and other more specialized theoretical concerns, this book focuses on Habermas's substantive portrayal of contemporary society and its discontents.
"Experience a program that connects students to the real world. Our Milestones video program allows students to witness real life as it unfolds via a customizable, assignable and assessible platform. Additionally, our new Research in Action feature highlights interesting and timely topics. Experience the diversity of the human experience. The 12th edition of this classic best-seller retains the extensive and integrated cross-cultural and multicultural coverage as previous editions. Experience a program that helps students navigate the vast amount of material in the course. Now with Connect Lifespan, Papalia 12e allows students to connect with real life and the real world. Connect Psychology with LearnSmart, our adaptive learning system, is designed to help students learn faster, study more efficiently, and retain more knowledge for greater success ..."--Publisher description.
Designing Software Architectures will teach you how to design any software architecture in a systematic, predictable, repeatable, and cost-effective way. This book introduces a practical methodology for architecture design that any professional software engineer can use, provides structured methods supported by reusable chunks of design knowledge, and includes rich case studies that demonstrate how to use the methods. Using realistic examples, you’ll master the powerful new version of the proven Attribute-Driven Design (ADD) 3.0 method and will learn how to use it to address key drivers, including quality attributes, such as modifiability, usability, and availability, along with functional requirements and architectural concerns. Drawing on their extensive experience, Humberto Cervantes and Rick Kazman guide you through crafting practical designs that support the full software life cycle, from requirements to maintenance and evolution. You’ll learn how to successfully integrate design in your organizational context, and how to design systems that will be built with agile methods. Comprehensive coverage includes Understanding what architecture design involves, and where it fits in the full software development life cycle Mastering core design concepts, principles, and processes Understanding how to perform the steps of the ADD method Scaling design and analysis up or down, including design for pre-sale processes or lightweight architecture reviews Recognizing and optimizing critical relationships between analysis and design Utilizing proven, reusable design primitives and adapting them to specific problems and contexts Solving design problems in new domains, such as cloud, mobile, or big data
Since 1969, Philip Kotler's marketing text books have been read as the marketing gospel, as he has provided incisive and valuable advice on how to create, win and dominate markets. In KOTLER ON MARKETING, he has combined the expertise of his bestselling textbooks and world renowned seminars into this practical all-in-one book, covering everything there is to know about marketing. In a clear, straightforward style, Kotler covers every area of marketing from assessing what customers want and need in order to build brand equity, to creating loyal long-term customers. For business executives everywhere, KOTLER ON MARKETING will become the outstanding work in the field. The secret of Kotler's success is in the readability, clarity, logic and precision of his prose, which derives from his vigorous scientific training in economics, mathematics and the behavioural sciences. Each point and chapter is plotted sequentially to build, block by block, on the strategic foundation and tactical superstructure of the book.
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Explores the interactions between culture and development and puts forward proposals in the form of an international agenda aimed at motivating people to recognize cultural challenges.