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This book comprehensively covers three broad areas which one could not find from any single source. The major areas includes Farm Journalism which deals with basic concept and dimensions, principles, genesis and growth, journalism and mass media, ideals, functions and canons of journalism, ethics of journalism, art of speech, readability meaning, definition and formula for readability, newspaper makeup, E-journalism - online journalism, types of leads, writing feature stories, news, types of news, photo journalism, reporting - qualities of a good reporter, reporting skills, editing, balancing news paper. The cyber extension, information and communication technology (ICTs) covers genesis with development of instructional technologies, application of multimedia in agricultural extensions, Interactive video disc, cyber extension, information and communication technologies (ICTs), expert system, agri-portal, tele conferencing and its application, audio conferencing, video conferencing, trends of development in ICT. Finally, the new topic which is not covered in any of the text book of this nature is transfer of technology efforts - problems tree analysis. It will be of immense helpful to the field level extension functionaries and students communities to strengthen their communication skills. With rapid strides in agricultural sciences virtually, there is an information explosion. Mass media including newspaper, magazine, radio, TV are coming out with more and more agricultural information support programmes. This book act as an interface between media managers and professionals for the development of agricultural front.
This important book is the re-titled third edition of the extremely well received and widely used Agricultural Extension (van den Ban & Hawkins, 1988, 1996). Building on the previous editions, Communication for Rural Innovation maintains and adapts the insights and conceptual models of value today, while reflecting many new ideas, angles and modes of thinking concerning how agricultural extension is taught and carried through today. Since the previous edition of the book, the number and type of organisations that apply communicative strategies to foster change and development in agriculture and resource management has become much more varied and this book is aimed at those who use communication to facilitate change in agriculture and resource management. Communication for Rural Innovation is essential reading for process facilitators, communication division personnel, knowledge managers, training officers, consultants, policy makers, extension specialists and managers of agricultural extension or research organisations. The book can also be used as an advanced introduction into issues of communicative intervention at BSc or MSc level.
The framework of development; Understanding extension; Social and cultural factors in extension; Extension and comunication; Extension methods; The extension agent; The planning and evaluation of extension programmes; Extension an special target groups.
The effectiveness of an extension service relies on the knowledge and communication skills of the field staff who lead discussions with farmers in order to help them identify their own problems and train them in the available solutions. Communication in extension plays an important role in technology transfer, however, many field extension workers are poorly trained in this particular area and also in the development of educational materials. This publication was prepared as a teaching and learning guide for all those working in rural communities. It can be considered as an 'extension methodology tool-box' to train extension field staff in their work at the village level.
When the hail starts to fall, Atina Diffley doesn’t compare it to golf balls. She’s a farmer. It’s “as big as a B-size potato.” As her bombarded land turns white, she and her husband Martin huddle under a blanket and reminisce: the one-hundred-mile-per-hour winds; the eleven-inch rainfall (“that broccoli turned out gorgeous”); the hail disaster of 1977. The romance of farming washed away a long time ago, but the love? Never. In telling her story of working the land, coaxing good food from the fertile soil, Atina Diffley reminds us of an ultimate truth: we live in relationships—with the earth, plants and animals, families and communities. A memoir of making these essential relationships work in the face of challenges as natural as weather and as unnatural as corporate politics, her book is a firsthand history of getting in at the “ground level” of organic farming. One of the first certified organic produce farms in the Midwest, the Diffleys’ Gardens of Eagan helped to usher in a new kind of green revolution in the heart of America’s farmland, supplying their roadside stand and a growing number of local food co-ops. This is a story of a world transformed—and reclaimed—one square acre at a time. And yet, after surviving punishing storms and the devastating loss of fifth-generation Diffley family land to suburban development, the Diffleys faced the ultimate challenge: the threat of eminent domain for a crude oil pipeline proposed by one of the largest privately owned companies in the world, notorious polluters Koch Industries. As Atina Diffley tells her David-versus-Goliath tale, she gives readers everything from expert instruction in organic farming to an entrepreneur’s manual on how to grow a business to a legal thriller about battling corporate arrogance to a love story about a single mother falling for a good, big-hearted man.
Of the global population of more than 7 billion people, some 800 million do not have enough to eat today. By 2050, the population is expected to exceed 9 billion. It has been estimated that some 15% of food production is lost to plant diseases; in developing countries losses may be much higher. Historically, plant diseases have had catastrophic impact on food production. For example: potato blight caused the Irish famine in 1845; brown spot of rice caused the Great Bengal Famine of 1943; southern corn leaf blight caused a devastating epidemic on the US corn crop in 1970. Food security is threatened by an ongoing sequence of plant diseases, some persistent for decades or centuries, others more opportunistic. Wheat blast and banana xanthomonas wilt are two contrasting examples of many that currently threaten food production. Other emerging diseases will follow. The proposed title aims to provide a synthesis of expert knowledge to address this central challenge to food security for the 21st century. Chapters [5] and [11] are available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.
The focus of technology development in agriculture in the last half of 20th century was to increase the production efficiency of the farm. For this, the Indian farmers should be updated with latest knowledge to compete for global marketing. They must have the right information at the right time which is possible through new information technologies resulted in many non-agricultural fields. In the world of Information of Communication Technology, the most commonly available IT tools for transfer of agricultural technology in Indian context are radio, television, video, telephone and mobile phone, printed media, computer and internet. This book is an outcome of the rich experiences of research work carried out by the editors. Information technology has rooted well as one of the tools of Transfer of Technology which are being used by both public and private sectors for the benefit of farmeVillage Knowledge Centres of MSSRF, E-Choupals of Indian Tobacco Company, Kisan Kendras of Rallies, Kisan Bharath Kendras of United Phosphorus Limited, Cyber Extension services of EID Parry's, Kisan Call Centres (KCC), AGRISNET AGMARKNET are few good examples to quote. Hence, this book entitled Extension of Technologies: From Labs to RFarms is an effort to limelight the potentiality of this tool in the field of agricultural extension in general and transfer of technology in particular.
This book is an attempt to document the National Policy on ICTs in agricultural extension, ICT infrastructure scenario and related issues, case studies on innovative ICTs for agricultural extension initiatives (Village knowledge centres, information kiosks, mobile ICT units, web portals, digital data base and networks, rural tele centres, farmer call centres, mobile telephony, video conference, offline multimedia CDs, decision support systems, expert systems, innovative community radio and television programmes, open distance learning etc. The agricultural extension students, academicians, scientists, practitioners, administrators and policy makers will find this compilation of the "ICTs for Agricultural Extension: Global Experiments, Innovations and Experiences" from twenty eight countries relevant to providing a framework for the design and implementation of sustainable ICT-enabled extension services for the agricultural development.