Download Free Communication Strategies For State Transportation Research Programs Book in PDF and EPUB Free Download. You can read online Communication Strategies For State Transportation Research Programs and write the review.

At head of title: National Cooperative Highway Research Program.
This overview summarizes the guidebook published as NCHRP Report 610. The guidebook and overview were created, and the research behind the guidebook was conducted, under NCHRP Project 20-78 by NuStats LLC in association with Texas Transportation Institute, Northwestern University, and Public Information Associates.
TRB's National Cooperative Highway Research Program (NCHRP) Synthesis 355: Transportation Technology Transfer: Successes, Challenges, and Needs explores the use of technology transfer practices in the highway transportation community. The report documents successful practices, discusses challenges encountered, and identifies the needs of those responsible for sponsoring, facilitating, and conducting technology transfer activities and processes.
TCRP Report 122: Understanding How to Motivate Communities to Support and Ride Public Transportation provides a comprehensive discussion on the methods and strategies used by public transportation agencies in the United States and Canada to enhance their public images and motivate the support and use of public transportation. Additionally, the report identifies and describes methods and strategies used by other industries (comparable to public transportation) to enhance their public image and to motivate the support and use of their products and services. Also, this report examines the perceptions, misperceptions, and use of public transit, and the extent to which these affect support. Finally, the report identifies effective communication strategies, campaigns, and platforms for motivating individuals to action in support of public transportation, and it recommends ways to execute those communication strategies, campaigns, and platforms. This report will be helpful to transit agencies; elected officials; community leaders; business leaders; and federal, state, and local funding agencies in both the United States and Canada.
The report documents and presents how the image of transit can be strengthened by building on existing positive perceptions. The research provides a communications strategy to guide national, regional, and local efforts to enhance the image and visibility of transit in order to create a more positive and supportive environment.