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The course entitled 'Entrepreneurship Development and Communication Skills' has been introduced in the course curriculum of agricultural universities in India on the recommendation of Fourth Deans Committee. The book contains important aspects of Entrepreneurship Development and required communication skills leading to building the required capability of entrepreneurs in the learner. This book is planned to serve as a textbook at undergraduate level for students of agriculture and allied subjects such as horticulture, home science, animal sciences, etc. This could also be used as reference book by students at postgraduate level in agricultural universities in particular and non-agricultural universities in general. Further, it may act as a guide to functional entrepreneurs to inculcate in them the good qualities required for successful entrepreneurship.
Entrepreneurship Development and Communication Skills in Agricultural Extension Education focuses on understanding the role of agriculture in enterprise evolution to get additional income from subsidiary business.
Entrepreneurs play an important role in the economic development of emerging economies such as India, and Entrepreneurship Development Programs (EDP) at various life stages boost it. EDP's impact at the +2 level is strategic and timely as it adds self-sufficiency to the young who are either forced to or willingly take up entrepreneurship after their +2 education. Creating a new venture and the sea of uncertainties and risks involved in entrepreneurship can be daunting and frustrating, testing the tenacity of the +2 students' soft skills, especially soft communication skills. Soft communication skill helps in information gathering, customer handling, teamwork, communicating with stakeholders, establishing relationships, and in tackling the challenges involved in venture creation. This paper thus argues for the teaching of soft communication skills in entrepreneurship development courses at the + 2 level, and highlights the need for and benefits of taking such initiatives, whilst suggesting certain broad guidelines in this regard.
Buy ENTREPRENEURSHIP DEVELOPMENT e-Book for Mba 1st Semester in English language specially designed for SPPU ( Savitribai Phule Pune University ,Maharashtra) By Thakur publication.