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Popular Culture: Introductory Perspectives seeks to define pop culture by exploring the ways that it fulfills our human desire for meaning.The second edition investigates current contexts for popular culture, including the rise of the digital global village through new technology and offers up-to-date examples that connect with today's students."
Popular culture helps construct, define, and impact our everyday realities and must be taken seriously because popular culture is, simply, popular. Communication Perspectives on Popular Culture brings together communication experts with diverse backgrounds, from interpersonal communication, business and organizational communication, mass communication, media studies, narrative, rhetoric, gender studies, autoethnography, popular culture studies, and journalism. The contributors tackle such topics as music, broadcast and Netflix television shows, movies, the Internet, video games, and more, as they connect popular culture to personal concerns as well as larger political and societal issues. The variety of approaches in these chapters are simultaneously situated in the present while building a foundation for the future, as contributors explore new and emerging ways to approach popular culture. From case studies to emerging theories, the contributors examine how popular culture, media, and communication influence our everyday lives.
Love, Language, Place, and Identity in Popular Culture: Romancing the Other explores the varied representations of Otherness in romance novels and other fiction with strong romantic plots. Contributors’ approaches range from sociolinguistics to cultural studies, and the texts analyzed are set on four continents, with particular emphasis on Caribbean and Atlantic islands. What all the essays have in common is the exploration of representations of the Other, be it in an inter-racial or inter-cultural relationship. Chapters are divided into two parts; the first examines place, travel, history, and language in 20th-century texts; while the second explores tensions and transformations in the depiction of Otherness, mainly in texts published in the early 21st century. This book reveals that even at the end of the 20th century, these texts display neocolonialist attitudes towards the Other. While more recent texts show noticeable changes in attitudes, these changes can often fall short, as stereotypes and prejudices are often still present, just below the surface, in popular novels. The understudied field of popular romance, in which the Other is frequently present as a love interest, proves to be a fruitful area in which to explore the potential and the realities of the treatment of Otherness in popular culture. Scholars of literature, communication, romance, and rhetoric will find this book particularly useful.
This edited collection focuses on varying communication perspectives in the Fifty Shades of Grey series. In particular, the chapters focus on kinky people’s perceptions of the series; consent, ownership, feminist desire in 24/7 BDSM; erotic romance writing in the post Fifty Shades of Grey landscape; sexual education; news coverage of the series; the rhetoric used in the series; and depictions of consent. The contributors address how a series as dominant in popular culture as Fifty Shades of Grey can affect people involved in a community, those on the outside, and those waiting for an opportunity to explore. Scholars of popular culture, communication, media studies, literary studies, and sociology will find this book particularly useful.
Being a fan helps people to discover their identities, find friends, develop a sense of belonging, express themselves creatively, and act as powerful creators and participants in a capitalistic system. At times, however, being a fan becomes problematic, especially when clashes with other fans occur both inside and outside of their fandoms and fan communities. As their communication becomes contentious, power imbalances destabilize collectives and fans experience fear, sadness, pain, and harassment. Such problematic situations can become “fractured fandoms.” Fractured Fandoms: Contentious Communication in Fan Communities observes the problems or fractures that occur within and between fandoms as fans and fan communities experience differences in interpretation, opinion, expectation, and behavior regarding the object at the center of their fandom. The book demonstrates the fractures through an examination of self-interviews, collected news stories, and previous research regarding these problems, ultimately providing an assessment of the causes and effects of such fractures and the larger social and cultural issues they reflect.
Popular Culture and Social Change: The Hidden Work of Public Relations argues the complicated and contradictory relationship between public relations, popular culture and social change is a neglected theoretical project. Its diverse chapters identify ways in which public relations influences the production of popular culture and how alternative, often community-driven conceptualisations of public relations work can be harnessed for social change and in pursuit of social justice. This book opens up critical scholarship on public relations in that it moves beyond corporate understandings and perspectives to explore alternative and eclectic communicative cultures, in part to consider a more optimistic conceptualisation of public relations as a resource for progressive social change. Fitch and Motion began with an interest in identifying the ways in which public relations both draws on and influences the production of popular culture by creating, promoting and amplifying particular narratives and images. The chapters in this book consider how public relations creates popular cultures that are deeply compromised and commercialised, but at the same time can be harnessed to advocate for social change in supporting, reproducing, challenging or resisting the status quo. Drawing on critical and sociocultural perspectives, this book is an important resource for researchers, educators and students exploring public relations theory, strategic communication and promotional culture. It investigates the entanglement of public relations, popular culture and social change in different social, cultural and political contexts – from fashion and fortune telling to race activism and aesthetic labour – in order to better understand the (often subterranean) societal influence of public relations activity.
Can television shows like Modern Family, popular music by performers like Taylor Swift, advertisements for products like Samuel Adams beer, and films such as The Hunger Games help us understand rhetorical theory and criticism? The Third Edition of The Rhetorical Power of Popular Culture offers students a step-by-step introduction to rhetorical theory and criticism by focusing on the powerful role popular culture plays in persuading us as to what to believe and how to behave. In every chapter, students are introduced to rhetorical theories, presented with current examples from popular culture that relate to the theory, and guided through demonstrations about how to describe, interpret, and evaluate popular culture texts through rhetorical analysis. Author Deanna Sellnow also provides sample student essays in every chapter to demonstrate rhetorical criticism in practice. This edition’s easy-to-understand approach and range of popular culture examples help students apply rhetorical theory and criticism to their own lives and assigned work.
Rethinking Popular Culture presents some of the most important current scholarship analyzing popular culture. Drawing upon recent developments in cultural theory and exciting new methods of critical analysis, the essays in this volume break down disciplinary boundaries and offer fresh insight into popular culture.
Pop Culture Yoga: A Communication Remix was born out of a series of questions about the paradoxical nature of yoga: How do individuals and groups define yoga? What does it mean to “practice yoga,” and what does this practice involve? What are some of the most important principles, guidelines, or philosophical tenets of yoga that shape people’s definitions and practices? Who has the power and authority to define yoga? What are the limits, if any, of shared definitions of yoga? Kristen C. Blinne explores the myriad ways “yoga” is communicatively constructed and defined in and through popular culture in the United States. In doing so, Blinne offers insight into the many identity work processes in play in the construction of yoga categories, illuminating how individuals’ and groups’ words and actions represent practices of claiming—part of a complex communicative process centered around membership categorization—based on a range of authenticity discourses. Employing popular culture writing styles, Blinne ultimately contends that the majority of yoga styles practiced in the United States are remixes that can be classified as pop culture yoga, a distinct way of understanding this complex phenomenon.
Communicating with Memes: Consequences in Post-truth Civilization investigates the consequences of memetic communication, the causes of these consequences, and what action—if any—should be taken in response. Communicating with memes across social media networks has become a commonplace activity in today’s world, despite the fact that just years earlier, this mode of communication was a rarity. The rapid adoption of this new mode of communication through ubiquitous social media and device use is resulting in a major transformation of the ways in which we think and behave in our digital world. From the election of Donald Trump, to online harassment and identity theft, to the resurgence of once-eradicated diseases due to the anti-vaxxer movement, Grant Kien analyzes fourteen major consequences of this shift and confronts the question of how to approach these consequences.