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Teaches basic communication skills and techniques for using English in business transactions. Through reading, listening, and writing exercises, presents instruction in vocabulary, grammar, and pronunciation.
Communications is the key to sucess in any business. Whether you are trying to sell a product, answer a query or complaint from a customer or convince your colleagues to follow a certain course of action, good communcation often means the difference between sucess and failure. This book is written for everyone who wants to master the skill of good communication in business - from business people and government officals to business students and English lauguage learners. It is: - A self-help guide for people in business or at work who want to improve their communication skills - A resource for business students at tertiary level, especially students of the new business vocational diploma - A guide to resource for students in other countries who may wish, or need, to learn business english as part of their general business course. The aim of this book is to give a good grounding in writing and speaking English in business situations. Contents: Introduction; 1. Communicating in business; 2. Planning what you are going to say; 3. Laying out documents; 4. Constructing sentences and paragraphs; 5. Good business style; 6. Techniques for different occasions; 7. Common grammatical mistakes; 8. Punctuation; 9. Spelling and vocabulary; Answers to exercises; Further reading; Glossary; Index.
A trusted market leader, Guffey/Loewy’s ESSENTIALS OF BUSINESS COMMUNICATION, 10E presents a streamlined approach to business communication that includes unparalleled learning resources for instructors and students. ESSENTIALS OF BUSINESS COMMUNICATION includes the authoritative text and a self-teaching grammar and mechanics handbook at the back of the text as well as extraordinary print and digital exercises designed to build grammar, punctuation, and writing skills. As students learn basic writing skills, they are encouraged to apply these skills to a variety of e-mails, memos, letters, reports, and resumes. Redesigned, updated model documents and extensively updated exercises and activities introduce students to the latest business communication practices. The latest edition of this award-winning text features complete coverage of social media communication, electronic messages, and digital media to prepare students for workplace communication success. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.