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Market_Desc: Business Professionals Special Features: " Devotes an entire section to helping non-native speakers of English in their efforts to produce readable, well-edited work" Poses interesting, real-life communication choices and challenges in special Communication Dilemmas boxes" Presents six brief interviews with real communication experts that explore a variety of different corporate environments" Incorporates new sections on social networking communications and the electronic career search" Integrates Communication Choices features throughout the chapters that describe communication challenges and gets the reader to determine the appropriate communication medium About The Book: Finally business professionals will be able to learn how to communicate effectively. This book builds the essential writing, speaking, and listening skills needed to succeed. An entire section is devoted to helping non-native speakers of English in their efforts to produce readable, well-edited work. It includes Communication Dilemmas boxes that pose interesting, real-life communication choices and challenges. Six brief interviews with real communication experts are presented that explore a variety of different corporate environments. New sections are also included on social networking communications and the electronic career search. Business professionals will discover how to apply newly acquired communication skills throughout their careers.
Based on the assumption that management occurs through communication, this text offers a balanced presentation of theory and practice by providing numerous, detailed examples of complex business communication situations. In addition, Management Communication covers strategic approaches to both written and oral communication, multicultural and ethical issues, workplace diversity, globalization, group dynamics, and interpersonal communication. The text's flexible handbook format reflects how advanced and graduate/MBA students actually use textbooks--they can either read chapters in sequence or access specific sections to research particular issues and concepts. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
"This new edition of Management Communication is a case-based textbook that introduces students to the strategic communication methods that are crucial to master in order for them to develop into effective and ethical managers at all levels of business. Effective communication skills are necessary for success in the business world, and O'Rourke has written a highly readable book filled with anecdotes and examples to engage students in the learning process. This seventh edition includes both classic and new features: The strategic approach is integrated throughout the book, allowing students to understand how a communicated message impacts the business as a whole. The new case studies provide students with hands-on experience of scenarios they will encounter in the real world, looking at global companies including Facebook and Nike. Further updates include new content on technology, corporate culture and disinformation. An ethical thread is woven through the text, demonstrating how ethical decision making can be applied in all aspects of communication. Chapters on intercultural communication, nonverbal communication and conflict management provide students with the skills to build relationships and influence stakeholders, key skills for any manager. This text will provide students with a well-rounded understanding of management communication and the support material ensures it serves as a complete resource for instructors"--