Download Free Communication A Different Kind Of Horserace Book in PDF and EPUB Free Download. You can read online Communication A Different Kind Of Horserace and write the review.

Richard F. Carter was involved in the development of the communication field almost from the beginning. Most closely associated with the mass communication tradition, he has nevertheless become a source of theoretical and methodological illumination for scholars in widely disparate arenas. This book brings together 15 exemplar chapters illustrating the applications of Carter's work to specific avenues of scholarship, and 23 commentaries that focus on Carter's academic life in the context of the communication field's history. The volume includes a chronology of Carter's professional life and a bibliography of his works. It concludes with an original essay by Carter.
Lara Prior-Palmer was seeking the unknown. In search of adventure aged nineteen, she entered the world's toughest horse race - a 1000km. ride through extreme conditions in the Mongolian wilderness.
Setting the Agenda describes the mass media’s significant and sometimes controversial role in determining which topics are at the centre of public attention and action. Although Walter Lippman captured the essence of the media’s powerful influence early in the last century with his phrase, “the world outside and the pictures in our heads,” a detailed, empirical elaboration of this agenda-setting role of the mass media did not begin until the final quarter of the 20th century. In this comprehensive book, Maxwell McCombs, one of the founding fathers of agenda-setting tradition of research, synthesizes the hundreds of scientific studies carried out on this central role of the mass media in the shaping of public opinion. Across the world, the mass media strongly influences what the pictures of public affairs "in our heads" are about. The mass media also influences the very details of those pictures. In addition to describing this media influence on what we think about and how we think about it, Setting the Agenda also discusses the sources of these media agendas, the psychological explanation for their impact on the public agenda, and the subsequent consequences for attitudes, opinions and behaviour.
This volume is aimed at all those who wonder about the mechanisms and effects of the disclosure of knowledge. Whether they have a professional interest in understanding these processes generally, or they wish to conduct targeted investigations in the PCST field, it will be useful to anyone involved in science communication, including researchers, academics, students, journalists, science museum staff, scientists high public profiles, and information officers in scientific institutions.
Information Tomorrow offers an engaging, provocative, and wide-ranging discussion for systems librarians, library IT workers, library managers and administrators, and anyone working with or interested in technology in libraries.
How do people understand metaphorical language? Can a commonplace metaphor affect the way people think even if they don't interpret it? Why does it matter how people interpret metaphors? The author proposes an original communication-based theory of metaphor that answers these and other questions about metaphors and metaphorical language.
This book brings together social sciencists to create an interdisciplinary dialogue on the topic of social change as a cultural process. Culture is as much about novelty as it is about tradition, as much about change as it is about stability. This dynamic tension is analyzed in collective protests, intergroup dynamics, language, mass media, science, community participation, art, and social transitions to capitalism, among others contexts. These diverse cases illustrate a number of key factors that can propel, slow-down and retract social change. An emancipatory and integrative social science is developed in this book, which offers a new explanatory model of human behavior and thought under conditions of institutional and societal change.
Against the background of an enormous expansion and diversification of both political communication itself and scientific research into its structures, processes, and effects, this volume gives an overview of some of the key theories and findings accumulated by political communication research over the last decades. In order to do so, the volume provides readers with review articles by renowned international authors on various aspects of (I) the normative, regulatory and conceptual foundations of political communication, (II) different situations of political communication (e.g., elections, referendums, social movements, media hypes, crisis and war), (III) the activities of and part played by political actors, (IV) mass media and journalism, (V) characteristics and typical features of media messages, (VI) the role played by citizens as well as (VII) various kinds of effects on citizens. Each section includes several chapters that address specific issues and research problems in the form of comprehensive overviews articles.
A reprint of one of the classic volumes on racetrack efficiency, this book is the only one in its field that deals with the racetrack betting market in-depth, containing all the important historical papers on racetrack efficiency. As evidenced by the collection of articles, the understanding of racetrack betting is clearly drawn from, and has correspondingly returned something to, all the fields of psychology, economics, finance, statistics, mathematics and management science.