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The third edition of the text is in full colour for the first time, with comprehensive and highly referenced coverage of communication theory continuing to be balanced with extensive practical skill activities. Both text and its associated digital resources are written in a user-friendlym, accessible style and ar enhanced by informative illustrations.
Written in clear, non-technical language, this book explains how employees and employers can maximize internal and external organizational communication—for both personal benefit and to the entity as a whole. Workplace Communication for the 21st Century: Tools and Strategies That Impact the Bottom Line explains and simplifies what organizational communication scholars have learned, presenting this knowledge so that it can be easily applied to generate tangible benefits to employees and employers as they face everyday challenges in the real world. This two-volume work discusses internal organizational and external organizational communication separately, first explaining how communication functions within the confines of a modern organization, then addressing how organizations interact with various stakeholders, such as customers, clients, and regulatory agencies. The expert contributors provide a thorough and insightful view on organizational communication and supply a range of strategies that will be useful to practitioners and academics alike.
Bringing together top listening scholars from a range of disciplines and real world perspectives, Listening and Human Communication in the 21st Century offers a state-of-the-art overview of what we know and think about listening behavior in the 21st century. Introduces students to the core issues listening theory and practice Includes student friendly features such as editorial introductions to each section and questions for further reflection at the end of each chapter Discussion ranges from historical perspectives to present theory, to teaching and performing listening in the classroom, in health care, and in corporate settings
This book Business Communication: Essential Strategies for Twenty-first Century Managers brings together application-based knowledge and necessary workforce competencies in the field of communication. The second edition utilizes well-researched content and application-based pedagogical tools to present to the readers a thorough analysis on how communication skills can become a strategic asset to build a successful managerial career. With the second edition, Teaching Resource Material in the form of a Companion Website is also being provided. This book must be read by students of MBA, practicing managers, executives, corporate trainers and professors. KEY FEATURES • Learning Objectives: They appear at the beginning of each chapter and enumerate the topics/concepts that the readers would gain an insight into after reading the chapter • Marginalia: These are spread across the body of each chapter to clarify and highlight the key points • Case Study 1: It sets the stage for the areas to be discussed in the concerned chapter • Case Study 2: It presents real-world scenarios and challenges to help students learn through the case analysis method • Tech World: It throws light on the latest advancements in communication technology and how real-time business houses are leveraging them to stay ahead of their competitors • Communication Snippet: It talks about real organizations/people at workplaces, their on-job communication challenges and their use of multiple communication channels to gain a competitive edge • Summary: It helps recapitulate the different topics discussed in the chapter • Review and Discussion Questions: These help readers assess their understanding of the different topics discussed in the chapter • Applying Ethics: These deal with situation-based ethical dilemmas faced by real managers in their professional lives • Simulation-based Exercise: It is a roleplay management game that helps readers simulate real managers or workplace situations, and thereby enables students to apply the theoretical concepts • Experiential Learning: It provides two caselets, each followed by an Individual Activity and a Team Activity, based on real-time business processes that help readers ‘feel’ or ‘experience’ the concepts and theories they learn in the concerned chapter to gain hands-on experience • References: These are given at the end of each chapter for the concepts and theories discussed in the chapter
Highlights the most important topics, issues, questions, and debates affecting the field of communication in the 21st Century.
This accessible book discusses the role of journalism, advertising and public relations in corporate communications. It highlights key issues corporations need to consider when planning their strategies and stresses the critical importance of communication in brand and organization perception. Peppered with numerous examples and anecdotes, it makes an engaging read.