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A short course for business English students : cultural diversity and socializing, using the telephone, presentations, meetings, and negotiations.
This textbook provides a comprehensive introduction for students and professionals who are studying English for business or workplace communication and covers both spoken and written English. Based on up-to-date research in business communication and incorporating an international range of real-world authentic texts, this book deals with the realities of communication in business today. Key features of this book include: use of English in social media that reflects recent trends in business communication; coverage of the concept of communicative competence; analysis of email communication; introduction to informal English and English for socialisation as well as goodwill messages, such as thank you or appreciation messages, which are a part of everyday interaction in the workplace; examination of persuasive messages and ways to understand such messages; an e-resources website that includes authentic examples of different workplace genres and a reference section covering relevant research studies and weblinks for readers to better understand the topics covered in each chapter. This book goes beyond the traditional coverage of business English to provide a broad and practical textbook for those studying English in a workplace setting.
In a business world that spans several continents, it is no longer common for everyone to speak English as a first language. Whether you speak English as a first, second or even third language, intercultural business communication means that getting it right first time has never been more important for you and your organization. English can never be standardized in the global and digital marketplace; instead, we can learn how to customize business English according to our own values and culture and communicate successfully across borders. Improve Your Global Business English creates an awareness in the reader of what to avoid and how to ensure that communications are correctly understood. Very readable and hugely instructive, Improve Your Global Business English provides practical self-study with quizzes, activities and worksheets, helping you to fine-tune your written communication. By mastering the basics, defining your readers and tailoring your message to them, understanding the conventions of different media and understanding cultures, you can enhance your reputation as a truly global, modern player in today's marketplace. If you want your messages to be perceived as you intended, to retain customers or to win new ones, Improve Your Global Business English gives you the background you need. Online supporting resources for this book include supplementary video, self-test questions and answers, templates and a case study on going global
How to Write Effective Business English gives guidance to both native and non-native English speakers on how to express yourself clearly and concisely. With case studies and real-life examples that demonstrate how English is used internationally in business, and full of ideas to help you get your communications right first time, How to Write Effective Business English sets the scene for describing the benefits of good Business English, ideal for multinational companies where communication is a priority. For native English speakers, it may mean un-learning things you were taught at school and learning how to save time by getting to the point more quickly in emails; for elementary to immediate English speakers, it focuses on the areas that are easy to get wrong. How to Write Effective Business English draws on the author's wealth of experience, using real-life international business scenarios to develop your skills and provide you with some answers that even your boss might not know. You will learn a system to help you quickly and easily write emails, letters, CVs and more. Featuring sections on punctuation and grammar, and checklists to help you assess how you are getting on before moving on to the next stage, How to Write Business English has been praised by both native and non-native writers of English as an indispensable resource.
Business English Business English Writing Masterclass: How to Communicate Effectively & Communicate with Confidence: How to Write Emails, Business Letters & Business Reports provides a structured framework under which business students, business professionals, entrepreneurs and other professionals can significantly improve their writing skills. You will be taken through the main vocabulary and grammar structures in business writing, and you'll be allowed to practise them through highly targeted activities, which aim to develop, not only your Business English skills, but also your confidence and overall competence within business settings. The last section of this book, contains an amazing selection of business email and letter templates to guide you through writing letters, reports and many other documents. It will be an invaluable resource for your studies and career in business.
Designed for foreign-born professionals working in the U.S. who already possess good English skills and yet are not polished communicators in a U.S. business environment, this resource provides practical advice for becoming more effective in typical business situations.
This book contains business communication information that may not have been taught in college–information that has been accumulated over years of business experience and teaching. Anyone can read these brief tips to learn how to better communicate in business while saving the time that might have been invested in reading many books. The tips cover the fundamental areas of writing, speaking, and interpersonal communication, as well offer general business communication advice. Each tip is a practical application that can be implemented immediately. Each tip is also illustrated by a story from the author’s work life in various industries. Lastly, the book also lays a foundation for an understanding of how the brain influences all communication.