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This book discusses the use of communication campaigns to promote road safety, arguing that they need to elicit public discourse on issues pertaining to culture, equity, gender, workplace norms, environmental issues, and social solidarity. Increasingly, new media channels and formats are employed in the dissemination process, making road safety-related messages ubiquitous, and often controversial. Policy makers, educators, researchers, and the public continue to debate the utility and morality of some of the influence tactics employed in these messages, such as the use of graphic images of injury or death, stigmatization (or "blame and shame"), and the use of "black humor." Guttman argues that influencing road safety requires making changes in normative and cultural conceptions of broader issues in society, yet the typical discourse on road safety tends to focus on individual attitudes and practices. The book highlights the importance of social and behavioral theory in communication campaigns on road safety, and critiques the tendency to focus on individual cognition, affect, and risk conceptions rather than on normative, structural, and cultural factors. The volume positions the discourse on road safety as a social issue, and treats road safety behavior as a social activity that directly relates to other public issues, social values, and social policy, while discussing potential uses of social media and participatory approaches. The discussion turns to the role of road safety communication campaigns as part of a democratic process of eliciting public discourse, including how contemporary society could address broader issues of risk and safety.
Provides an up-to-date, in-depth look at the current research, design, and implementation of cooperative vehicle safety communication protocols and technology Improving traffic safety has been a top concern for transportation agencies around the world and the focus of heavy research and development efforts sponsored by both governments and private industries. Cooperative vehicle systems—which use sensors and wireless technologies to reduce traffic accidents—can play a major role in making the world's roads safer. Vehicle Safety Communications: Protocols, Security, and Privacy describes fundamental issues in cooperative vehicle safety and recent advances in technologies for enabling cooperative vehicle safety. It gives an overview of traditional vehicle safety issues, the evolution of vehicle safety technologies, and the need for cooperative systems where vehicles work together to reduce the number of crashes or mitigate damage when crashes become unavoidable. Authored by two top industry professionals, the book: Summarizes the history and current status of 5.9 GHz Dedicated Short Range Communications (DSRC) technology and standardization, discussing key issues in applying DSRC to support cooperative vehicle safety Features an in-depth overview of on-board equipment (OBE) and roadside equipment (RSE) by describing sample designs to illustrate the key issues and potential solutions Takes on security and privacy protection requirements and challenges, including how to design privacy-preserving digital certificate management systems and how to evict misbehaving vehicles Includes coverage of vehicle-to-infrastructure (V2I) communications like intersection collision avoidance applications and vehicle-to-vehicle (V2V) communications like extended electronic brake lights and intersection movement assist Vehicle Safety Communications is ideal for anyone working in the areas of—or studying—cooperative vehicle safety and vehicle communications.
This book discusses the use of communication campaigns to promote road safety, arguing that they need to elicit public discourse on issues pertaining to culture, equity, gender, workplace norms, environmental issues, and social solidarity. Increasingly, new media channels and formats are employed in the dissemination process, making road safety-related messages ubiquitous, and often controversial. Policy makers, educators, researchers, and the public continue to debate the utility and morality of some of the influence tactics employed in these messages, such as the use of graphic images of injury or death, stigmatization (or "blame and shame"), and the use of "black humor." Guttman argues that influencing road safety requires making changes in normative and cultural conceptions of broader issues in society, yet the typical discourse on road safety tends to focus on individual attitudes and practices. The book highlights the importance of social and behavioral theory in communication campaigns on road safety, and critiques the tendency to focus on individual cognition, affect, and risk conceptions rather than on normative, structural, and cultural factors. The volume positions the discourse on road safety as a social issue, and treats road safety behavior as a social activity that directly relates to other public issues, social values, and social policy, while discussing potential uses of social media and participatory approaches. The discussion turns to the role of road safety communication campaigns as part of a democratic process of eliciting public discourse, including how contemporary society could address broader issues of risk and safety.
One of a 5-volume set, each covering a broad subject, which cumulates annually all citations that appeared during the year in: Highway safety literature.
This seminar, which took place on 2-3 October 1997 at the Josefow Conference Centre near Warsaw, set out to define the role and place of communication in the field of road safety, examine the different strategies of communication and identify their limits.
Millions of automobile accidents occur worldwide each year. Some of the most serious are rear-end crashes, side crashes within intersections, and crashes that occur when cars change lanes or drift into a lane. The holy grail of traffic safety is to avoid automobile accidents altogether. To that end, major automakers, governments, and universities are working on systems that allow vehicles to communicate with one another as well as the surrounding infrastructure (V2V/V2I for short). These systems show promise for such functions as intersection assist, left-turn assist, do-not-pass warning, advance warning of a vehicle braking ahead, forward-collision warning, and blind-spot/lane-change warning. This compendium explores the challenges in developing these systems and provides the latest developments in V2V/V2I technology. It begins with a series of overview news stories and articles from SAE’s magazines on the progress in this technology. This is followed by a series of technical papers on V2V/V2I dealing with the many technical aspects of design of these systems as well as discussions of such key issues as the need for extreme reliability assurances and traffic congestion overloads on the systems. Some of most interesting discussions in the book include: • Overview of a large-scale test in Germany to address reliability. • Effectiveness of different antennas and receivers that are used in various intersections settings, such as intersections where there are tall buildings or no buildings, and where high transmission power lines are located that can cause signal interference. • Various ways to communicate between vehicles and how messages are relayed to drivers. • Dedicated short range communication protocol for vehicle safety applications, which shows promise for combining and processing large amounts of information. Editor Ronald K. Jurgen prepared this book to be of use to engineers at automakers and electronic component suppliers; software engineers; computer systems analysts and architects; academics and researchers within the electronics, computing, and automotive industries; legislators, managers and other decision-makers in the government highway sector; traffic safety professionals; and insurance and legal practitioners. Mr. Jurgen served on the editorial staff of IEEE Spectrum for 30 years and is the editor of several electronics-related handbooks and several other electronics-related compendiums published by SAE International.