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The 'Development Communication Sourcebook' highlights how the scope and application of communication in the development context are broadening to include a more dialogic approach. This approach facilitates assessment of risks and opportunities, prevents problems and conflicts, and enhances the results and sustainability of projects when implemented at the very beginning of an initiative. The book presents basic concepts and explains key challenges faced in daily practice. Each of the four modules is self-contained, with examples, toolboxes, and more.
International development stakeholders harness communication with two broad purposes: to do good, via communication for development and media assistance, and to communicate do-gooding, via public relations and information. This book unpacks various ways in which different efforts to do good are combined with attempts to look good, be it in the eyes of donor constituencies at large, or among more specific audiences, such as journalists or intra-agency decision-makers. Development communication studies have tended to focus primarily on interventions aimed at doing good among recipients, at the expense of examining the extent to which promotion and reputation management are elements of those practices. This book establishes the importance of interrogating the tensions generated by overlapping uses of communication to do good and to look good within international development cooperation. The book is a critical text for students and scholars in the areas of development communication and international development and will also appeal to practitioners working in international aid who are directly affected by the challenges of communicating for and about development.
This book deals with the processes required to facilitate the sharing of knowledge and effect positive developmental change. It is contextual and based on dialogue. The stakeholders' participation also needs to be promoted. This is essential in order to understand of their perceptions, perspectives, values, attitudes and practices so that these can be incorporated into the design and implementation of development initiatives. The book, for the most part, follows the two-way horizontal model of communication, but also makes use of the...
This completely revised edition builds on the framework provided by the earlier text. It traces the history of development communication, presents and critiques diverse approaches and their proponents, and provides ideas and models for development communication in the new century.
This lively book argues that in the development process, communication is everything. The authors, world experts in this field as teachers, practitioners and theorists, argue that Communication for Development is a creative and innovative way of thinking that can permeate the overall approach to any development initiative. They illustrate their argument with vivid case studies and tools for the reader, drawing on the stories of individual project leaders who have championed development for communication, and using a range of situations to show the different possibilities in various contexts. Free from jargon, and keeping a close look at how development is actually being implemented at ground level, this book is an important contribution to development studies not just for students but also for development practitioners and policy makers.
This valuable resource offers a wealth of practical and conceptual guidance to all those engaged in struggles for social justice around the world. It explains in accessible language and painstaking detail how to deploy and to understand the tools of media and communication in advancing the goals of social, cultural, and political change. A stand-out reference on a vital topic of primary international concern, with a rising profile in communications and media research programs Multinational editorial team and global contributors Covers the history of the field as well as integrating and reconceptualising its diverse perspectives and approaches Provides a fully formed framework of understanding and identifies likely future developments Features a wealth of insights into the critical role of digital media in development communication and social change
In Development Communication, top media scholars explore thedetails of communication in areas where modernization has failed todeliver change. Offers a complete introduction to the history of developmentcommunication - the process of systematically intervening witheither media or education in order to promote positive socialchange Discusses the major approaches and theories in developmentcommunication, including educational issues of training, literacy,schooling, and use of media from print and radio to video and theinternet Explores the role of NGOs, the CNN Effect, and the power ofgrass-roots movements and 'bottom-up' approaches that challenge thestatus quo in global media
This handbook provides a single reference resource for communication for development and social change. Increasingly, one considers communication to be crucial to effectively tackle the major problems of today. Hence, the question being addressed in this handbook is, is there a right communication strategy? Perspectives on sustainability, participation, and culture in communication have changed over time in line with the evolution of development approaches and trends, and in response to the need for effective applications of communication methods and tools to new issues and priorities. Divided into prominent themes comprising relevant chapters written by experts in the field and reviewed by renowned editors, the book addresses topics where communication and social change converge in both theory and praxis. Specific concerns and issues include food security, climate change, poverty reduction, health, equity and gender, sustainable development goals, and information and communication technologies (ICTs). The book shows how communication is essential at all levels of society. It helps readers understand the processes that underlie attitude change and decision-making and the work uses powerful models and methods to explain the processes that lead to sustainable development and social change. This is essential reading for academics and practitioners, students and policy makers alike.
The Information and Communications for Development series looks in depth at how information and communications technologies are affecting economic growth in developing countries. This new report, the fourth in the series, examines the topic of data-driven development, or how better information makes for better policies. The objective is to assist developing-country firms and governments in unlocking the value of the data they hold for better service delivery and decision making and to empower individuals to take more control of their personal data. We are undoubtedly experiencing a data revolution in which our ability to generate, process, and utilize information has been magnified many times over by the machines that we increasingly rely upon. This report is about how the data revolution is changing the behavior of governments, individuals, and firms and how these changes affect the nature of development: economic, social, and cultural. How can governments extract value from data to improve service delivery in the same way that private companies have learned to do for profit? Is it feasible for individuals to take ownership of their own data and to use it to improve their livelihoods and quality of life? Can developing-country firms compete with the internet majors on their own turf and be even more innovative in their use of data to serve local customers better? Though the report is aimed primarily at government policy makers, it also has great relevance for individuals concerned about how their personal data is used and how the data revolution might affect their future job prospects. For private sector firms, particularly those in developing countries, the report suggests how they might expand their markets and improve their competitive edge. For development professionals, the report provides guidance on how they might use data more creatively to tackle long-standing global challenges, such as eliminating extreme poverty, promoting shared prosperity, or mitigating the effects of climate change. The report's chapters explore different themes associated with the supply of data, the technology underlying it, and the demand for it. An overview chapter focuses on government use of data and presentation of definitions. Part I of the report then looks at the "supply side" of the data sector, with chapters on data connectivity and capacity (where data comes from, how it is stored, and where it goes) and data technology (specifically big data analytics and artificial intelligence) and how this is contributing to development. Part II looks at the sector's "demand side," with a chapter on people's use of data and another that examines how firms use digital platforms in the data economy and how that contributes to competitiveness. Part III brings together the policy implications for developing-country stakeholders, with a chapter considering government policies for data, including data protection and privacy. A closing Data Notes appendix looks at statistical indicators associated with the use of data and presents the 2018 update of the Digital Adoption Index (DAI), a composite indicator introduced in the 2016 World Development Report: Digital Dividends.