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Reinert shares techniques for creating vivid works of art with basic materials. From choosing your tools and supplies and introducing color theory to methods for combining mediums and exploring depth effects, her tips will have you achieving stunning results in no time.
Unlock the secrets to gorgeous, expressive, unforgettable color! Finding color combinations that not only work but excite the eye is one of the greatest challenges artists face. This updated and expanded 30th anniversary edition of the North Light classic Exploring Color teaches artists of all mediums and skill levels how to use and control color in their artwork and shows how exhilarating and enjoyable the ride can be. Popular art instructor and best-selling author Nita Leland will help you take any artwork you make to new color heights. Memorable paintings from more than 30 contributing artists are inside towill inspire you, along with 75+ hands-on exercises, 8 step-by-step demonstrations and countless nuggets of color knowledge--all in your own private workshop! Learn how to master color mixing, assemble the perfect palette for your artistic goals, select just the right color scheme, and communicate color in a way that elevates your designs way beyond the ordinary. Start a handy journal to keep track of your discoveries, with customized mixtures, color wheels, reference charts and other tools designed to uncover your color personality and help you work with color more efficiently. Nita knows that the quest for perfect color can be fun, and it can be yours. So stop guessing, and start exploring! "Beautiful color is no happy accident. Color can be learned." --Nita Leland
Scape Martinez offers up his expertise in taking the vibrant colors of street art to the page, providing easy-to-follow guidance and demonstration of techniques that everyone can learn. With a link to downloadable, printable images, budding artists can experiment on edgy, fun items like shoes and hoodies without spending hours just drawing the outline.
Color can really make a room come alive—generating the illusion of space, adding brightness, or even dividing it into separate areas. But how can a home decorator use color to best advantage? House Beautiful can help, with a workshop that presents all the essentials: choosing a color scheme, assembling a swatchboard, selecting a precise palette, and troubleshooting. Find out how to use the color wheel, test and develop ideas, create accents that bring a bit of zing to an interior, get great effects with pattern, and combine different shades successfully. Hundreds of photos display gorgeous spaces, and illustrate a variety of ways to work with primary colors, neutral tones, and black and white—along with textured paints and fabulous wallpapers.
Millions of people have learned to draw using the methods of Dr. Betty Edwards's bestseller The New Drawing on the Right Side of the Brain. Now, much as artists progress from drawing to painting, Edwards moves from black-and-white into color. This much-awaited new guide distills the enormous existing knowledge about color theory into a practical method of working with color to produce harmonious combinations. Using techniques tested and honed in her five-day intensive color workshops, Edwards provides a basic understanding of how to see color, how to use it, and-for those involved in art, painting, or design-how to mix and combine hues. Including more than 125 color images and exercises that move from simple to challenging, this volume explains how to: see what is really there rather than what you "know" in your mind about colored objects perceive how light affects color, and how colors affect one another manipulate hue, value, and intensity of color and transform colors into their opposites balance color in still-life, landscape, figure, and portrait painting understand the psychology of color harmonize color in your surroundings While we recognize and treasure the beautiful use of color, reproducing what we see can be a challenge. Accessibly unweaving color's complexity, this must-have primer is destined to be an instant classic.
A chronicle of the key ideas that have shaped the commercials we see everyday, 100 Ideas That Changed Advertising offers a fascinating insight into an ever-changing and fast-moving business. Arranged broadly chronologically, the book looks at the overnight revolutions, the flashes of inspiration, and the long-term evolutions that have shaped the industry. Author Simon Veksner guides us through the key ideas behind these changes, from the development of the first advertising formats and the history of branding, to the creative revolutions of the 1960s and the digital age. Looking forward, the book considers the most recent thinking in reaching new audiences, including the rise of neuromarketing and the latest behavioral economics. Illustrated with hundreds of examples of adverts and explaining their power to grab our attention, the book is an absorbing guide to a turbulent industry.