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Amazingly awesome questions for tween girls to forever ask their friends.
Question and answers in this 2nd edition of Coke or Pepsi. For tween girls and their friends.
In America's long march toward racial equality, small acts of courage by men and women whose names we don't recall have contributed mightily to our nation's struggle to achieve its own ideals. This moving book details the story of one such little-noted chapter. In the late 1940s and early 1950s, as Jackie Robinson changed the face of baseball, a group of African-American businessmen -- twelve at its peak -- changed the face of American business by being among the first black Americans to work at professional jobs in Corporate America and to target black consumers as a distinct market. The corporation was Pepsi-Cola, led by the charismatic and socially progressive Walter Mack, a visionary business leader. Though Mack was a guarded idealist, his consent for a campaign aimed at black consumers was primarily motivated by the pursuit of profits -- and the campaign succeeded, boosting Pepsi's earnings and market share. But America succeeded as well, as longstanding stereotypes were chipped away and African- Americans were recognized as both talented employees and valued customers. It was a significant step in our becoming a more inclusive society. On one level, The Real Pepsi Challenge, whose author is an editor and writer for The Wall Street Journal, is a straightforward business book about the birth of niche marketing. But, as we quickly learn, it is a truly inspirational story, recalling a time when we as a nation first learned to see the strength of our diversity. It is far more than a history of marketing in America; it is a key chapter in the social history of our nation. Until these men came along, typical advertisements depicted African-Americans as one-dimensional characters: Aunt Jemimas and Uncle Bens. But thereafter, Pepsi-Cola took a different approach, portraying American blacks for what they were increasingly becoming -- accomplished middle-class citizens. While such portrayals seem commonplace to us today, they were revolutionary in their time, and the men who brought them into existence risked day-to-day professional indignities parallel to those that Jackie Robinson suffered for breaking baseball's color line. As they crossed the country in the course of their jobs, they faced the cruelty of American racial attitudes. Jim Crow laws often limited where they could eat and sleep while on the road, and they faced resistance even within their own company. Yet these men succeeded as businessmen, and all went on to success in other professions as well, including medicine, journalism, education, and international diplomacy. Happily, six of these pioneers lived to tell their stories to the author. Their voices, full of pride, good humor, and sharp recollection, enrich these pages and give voice to the continuing American saga.
An effervescent exploration of the global history and myriad symbolic meanings of carbonated beverages. More than eighty years before the invention of Coca-Cola, sweet carbonated drinks became popular around the world, provoking arguments remarkably similar to those they prompt today. Are they medicinally, morally, culturally, or nutritionally good or bad? Seemingly since their invention, they have been loved—and hated—for being cold or sweet or fizzy or stimulating. Many of their flavors are international: lemon and ginger were more popular than cola until about 1920. Some are local: tarragon in Russia, cucumber in New York, red bean in Japan, and chinotto (exceedingly bitter orange) in Italy. This book looks not only at how something made from water, sugar, and soda became big business, but also how it became deeply important to people—for fizzy drinks’ symbolic meanings are far more complex than the water, gas, and sugar from which they are made.
The creative team behind the wildly popular Coke or Pepsi? book series has announced their newest title, Coke or Pepsi? unlimited!! This version is designed to find out what you really know about your friends!
As one of the first book-length collections of critical essays on the topic of asexuality, Asexualities: Feminist and Queer Perspectives became a foundational text in the burgeoning field of asexuality studies. This revised and expanded ten-year anniversary edition both celebrates the book’s impact and features new scholarship at the vanguard of the field. While this edition includes some of the most-cited original chapters, it also features critical updates as well as new, innovative work by both up-and-coming and established scholars and activists from around the world. It brings in more global perspectives on asexualities, engages intersectionally with international formations of race and racialization, critiques global capital’s effects on identity and kinship, examines how digital worlds shape lived realities, considers posthuman becomings, experiments with the form of the manifesto, and imagines love and relation in ecologies that exceed and even supersede the human. This cutting-edge, multidisciplinary, interdisciplinary book serves as a valuable resource for everyone—from those who are just beginning their critical exploration of asexualities to advanced researchers who seek to deepen their theoretical engagements with the field.
In Run Forever, Boston Marathon winner and former Runner's World editor-in-chief Amby Burfoot shares practical advice and wisdom on how to run with greater joy and health for an entire lifetime. Everyone learns how to run at an early age. It's naturally wired into your body. Yet in recent years, running has become complicated by trendy gadgets and doctrine. With a Boston Marathon win and over 100,000 miles run on his resume, Amby Burfoot steers the sport back to its simple roots in Run Forever. From a warm and welcoming perspective, Burfoot provides clear, actionable guidance to runners of every age and ability level. Whether you are a beginner runner or experienced marathoner, Run Forever will show you how to motivate yourself, avoid injuries, increase speed and endurance, and reach your goals. Best of all, you'll enjoy optimal health throughout your life.
How Pepsi Got Its Name is a collection of stories about Pepsi-Cola, from the time of its creation in 1898 through today. Illustrated with hundreds of images from the Pepsi-Cola archives as well as the author's personal collection.
A "highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche” (Publishers Weekly). Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen’s engaging account begins with Asa Candler, a nineteenth-century pharmacist in Atlanta who secured the rights to the original Coca-Cola formula and then struggled to get the cocaine out of the recipe. After many tweaks, he finally succeeded in turning a backroom belly-wash into a thriving enterprise. In 1919, an aggressive banker named Ernest Woodruff leveraged a high-risk buyout of the Candlers and installed his son at the helm of the company. Robert Woodruff spent the next six decades guiding Coca-Cola with a single-minded determination that turned the soft drink into a part of the landscape and social fabric of America. Written with unprecedented access to Coca-Cola’s archives, as well as the inner circle and private papers of Woodruff, Allen’s captivating business biography stands as the definitive account of what it took to build America’s most iconic company and one of the world’s greatest business success stories.