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Specialist languages, such as the languages of law, business, aviation, football, and politics, can be perceived as highly conventionalized, semi-natural and not fully autonomous communication codes limited to specific, and predominantly formal, situations. A large number of them can be best characterized by subject matter and semantic content, but the most important distinctive element in their make-up is the frame of context in which they are embedded. This volume discusses various ways of approaching the problems associated with the very broad phenomenon of specialist languages by means of the analytical mechanisms and theoretical conceptions developed within the framework of Cognitive Linguistics. The volume includes research carried out by world-renowned experts in the field.
Magdalena Krawiec provides insight into the underlying conceptual structure of information technology and gives a plausible account of the patterns of metaphorical conceptualisation manifested in the specialist language of IT. Conceptual metaphors map our concrete experience onto abstract experiences, so as to effortlessly get hold of new emergent concepts. On the one hand, our ability to make our world thinkable rests on the use of our past experiences, whereas on the other hand, IT specialists familiarise themselves with yet unknown conceptual structures through the interaction with the specialist scenery. Specialists' thinkability of the specialist surroundings is grounded in their perception of similarity which enables them to adapt both conceptually and linguistically to their specialist practice.
This volume serves to illustrate the promising insights to be gained when cross-fertilizing Cognitive Linguistics and contact linguistics, which each hold crucial ingredients to an encompassing study of contact-induced variation and change. Combining the study of the individual mind with the study of shared context, bridging research on experience and perspective with research on variation and change, and tackling the methodological complexities that this empirical approach to mental categorization entails, help us determine how the meaningful units that make up language are categorized and structured in the bi- and multilingual mind and, by extension, in any human mind. Together, the ten papers in this volume reveal the complexities of the interaction between usage, meaning and mind in contact-induced variation and change, which we hope will inspire future research exploring the possibilities of the cross-fertilization we have labeled Cognitive Contact Linguistics.
Drawing on range of text genres including novels, poems, health forums, holiday guestbooks, prayers, political songs and news stories, each chapter uses cognitive linguistics to shed light on the meanings and meaning-making processes invoked when we encounter texts belonging to different literary and political genres. The book presents new insights into the workings of textual phenomena such as metaphor, viewpoint and deixis and also sheds light on more elusive, epiphenomenal qualities such as a text's ambience, atmosphere, power, ideology or persuasiveness. It also takes new strides in cognitive text analysis by exploiting experimental and ethnographic methods to empirically investigate readers' reception of, and resistance to, texts.
This book shows how accessible communication, and especially easy-to-understand languages, should be designed in order to become instruments of inclusion. It examines two well-established easy-to-understand varieties: Easy Language and Plain Language, and shows that they have complementary profiles with respect to four central qualities: comprehensibility, perceptibility, acceptability and stigmatisation potential. The book introduces Easy and Plain Language and provides an outline of their linguistic, sociological and legal profiles: What is the current legal framework of Easy and Plain Language? What do the texts look like? Who are the users? Which other groups are involved in the production and use of Easy and Plain Language offers? Which qualities are a hazard to acceptability and, thus, enhance their stigmatisation potential? The book also proposes another easy-to-understand variety: Easy Language Plus. This variety balances the four qualities and is modelled in the present book.
The Routledge Handbook of Intralingual Translation provides the first comprehensive overview of intralingual translation, or the rewording or rewriting of a text. This Handbook aims to examine intralingual translation from every possible angle. The introduction gives an overview of the theoretical, political, and ideological issues involved and is followed by the first section which investigates intralingual translation from a diachronic perspective covering the modernization of classical texts. Subsequent sections consider different dialects and registers and intralingual translation from one language mode to another, explore concepts such as self-translating, transediting, and the role of copyeditors, and investigate the increasing interest in the role of intralingual translation and second language learning. Final sections examine recent developments in intralingual translation such as the subtitling of speech for the hard-of-hearing, simultaneous Easy Language interpreting, and respeaking in parliamentary debates. By providing an in-depth study on intralingual translation, the Handbook sheds light on other important areas of translation that are often bypassed, including publishing practices, authorship, and ideological constraints. Authored by a range of established and new voices in the field, this is the essential guide to intralingual translation for advanced students and researchers of translation studies.
The book sets out to describe new developments in terminology from a cognitive perspective. It encompasses a wide range of theoretical and practical approaches, covering different areas of knowledge and drawing on interdisciplinary research in corpus linguistics, neology, discourse analysis and translation studies. International scholars present accounts of developments in the interface between terminology and cognitive linguistics.
Wie kommen Fußballklubs mit der Sprachenvielfalt in der Mannschaft zurecht? Welche Funktionär:innen und Politiker:innen beschimpfen französische Fans auf ihren Foren? Ticken "Live-Ticker" in verschiedenen Kulturen gleich oder unterschiedlich? Wenn bei einem Fußball-Videogame der digitale Schiedsrichter Abseits konstatiert, kann man dann auch dagegen sein? Wie kämpfen Fans für die Beibehaltung der traditionellen Stadiennamen? Um welche Mannschaften handelt es sich bei den Rivalen "Herne-West" und "Lüdenscheid Nord"? Inwiefern bestimmt die Kultur Ghanas die Bildhaftigkeit seiner Fußballkommentare? Dieses Buch beantwortet nicht nur alle Ihre Fragen über Sprache(n) und Fußball, sondern auch viele weitere, die Sie sich noch nicht gestellt haben. Eine Fülle an linguistischen Disziplinen, zahlreiche Länder und Sprachen auf mehreren Kontinenten: der Fußball bringt sie alle zusammen.
This present book addresses language and its diverse forms in an array of professional and practical contexts. Besides discussing the intricacies of specialized settings such as legal, medical, technical or corporate, the collection also focuses on the role of education in relation to professional contexts ranging from challenges in professional university teaching and translation didactics to business environment requirements.
The papers compiled in the present volume aim at investigating the many fruitful manners in which cognitive linguistics can expand further on cognitive translation studies. Some papers (e.g. Halverson, Muñoz-Martín, Martín de León) take a theoretical stand, since the epistemological and ontological bases of both areas (cognitive linguistics and translation studies) should be known before specific contributions of cognitive linguistic to translation are tackled. Several works in the volume attempt to illustrate how some of the notions imported from cognitive linguistics may contribute to enrich our understanding of the translation process in a general translation problem such as metaphor (e.g. Samaniego), the relationship between form and meaning (e.g. Tabakowska, Rojo and Valenzuela) or cultural aspects (e.g. Bernárdez, Sharifian/Jamarani). Others use translation as an empirical field to test some of the basic assumptions of cognitive linguistics such as frames (e.g. Boas), metonymy (e.g. Brdar/Brdar-Szabó), and lexicalisation patterns (e.g. Ibarretxe-Antuñano/Filipovi?). Finally, another set of papers (e.g. Feist, Hatzidaki) opens up new lines of investigation for experimental research, a very promising area still underdeveloped.