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We are told that simply by sipping our morning cup of organic, fair-trade coffee we are encouraging environmentally friendly agricultural methods, community development, fair prices, and shortened commodity chains. But what is the reality for producers, intermediaries, and consumers? This ethnographic analysis of fair-trade coffee analyzes the collective action and combined efforts of fair-trade network participants to construct a new economic reality. Focusing on La Voz Que Clama en el Desierto-a cooperative in San Juan la Laguna, Guatemala-and its relationships with coffee roasters, importers, and certifiers in the United States, Coffee and Community argues that while fair trade does benefit small coffee-farming communities, it is more flawed than advocates and scholars have acknowledged. However, through detailed ethnographic fieldwork with the farmers and by following the product, fair trade can be understood and modified to be more equitable. This book will be of interest to students and academics in anthropology, ethnology, Latin American studies, and labor studies, as well as economists, social scientists, policy makers, fair-trade advocates, and anyone interested in globalization and the realities of fair trade.
West looks at the process from which coffee is grown, gathered, sorted, shipped, and served from the highlands of Papua New Guinea to coffee shops in far away places. She shows how coffee becomes a commodity, the different forms of labor involved, and the way that coffee shapes the lives and understandings of those who grow, process, export, sell and consume coffee.
Most of us can’t make it through morning without our cup (or cups) of joe, and we’re not alone. Coffee is a global beverage: it’s grown commercially on four continents and consumed enthusiastically on all seven—and there is even an Italian espresso machine on the International Space Station. Coffee’s journey has taken it from the forests of Ethiopia to the fincas of Latin America, from Ottoman coffee houses to “Third Wave” cafés, and from the simple coffee pot to the capsule machine. In Coffee: A Global History, Jonathan Morris explains both how the world acquired a taste for this humble bean, and why the beverage tastes so differently throughout the world. Sifting through the grounds of coffee history, Morris discusses the diverse cast of caffeinated characters who drank coffee, why and where they did so, as well as how it was prepared and what it tasted like. He identifies the regions and ways in which coffee has been grown, who worked the farms and who owned them, and how the beans were processed, traded, and transported. Morris also explores the businesses behind coffee—the brokers, roasters, and machine manufacturers—and dissects the geopolitics linking producers to consumers. Written in a style as invigorating as that first cup of Java, and featuring fantastic recipes, images, stories, and surprising facts, Coffee will fascinate foodies, food historians, baristas, and the many people who regard this ancient brew as a staple of modern life.
An illustrated guide to the essential rules for enjoying coffee both at home and in cafes, including tips on storing and serving coffee, coffee growing, roasting and brewing, plus facts, lore, and popular culture from around the globe. This introduction to all things coffee written by the founders and editors of Sprudge, the premier website for coffee content, features a series of digestible rules accompanied by whimsical illustrations. Divided into three sections (At Home, At the Cafe, and Around the World), The New Rules of Coffee covers the basics of brewing and storage, cafe etiquette and tips for enjoying your visit, as well as essential information about coffee production (What is washed coffee?), coffee myths (Darker is not stronger!), and broadcasts from a new international coffee culture.
What turned out to be an unintentional social experiment, 50 Coffees is a journey that uncovers the authentic meaning of community and demonstrates tangible ways to directly impact your life's success. Whether you are a CEO, entrepreneur or full-time mom, understanding the value of a coffee meeting will reshape your relationships and broaden your reach in your business markets and neighborhoods.In the world of over-saturated digital communication, this approach to building a business, promoting a cause or strengthening your ability to connect with others gets back to the basics of human interaction and personal integrity.Jenny Moates is the Chief Possibilities Officer for Moving Ideas, Inc. - a brand communications firm in Charlotte, NC. Jenny has spent more than 25 years in her field and has overseen the creative for several national brands including Bank of America, Ingersoll Rand, Russell Athletic, Cinnabon, PGA Tour, Olympic Winter Games, First Citizens Bank, Polycom and Make-a-Wish Foundation. She is passionate about leading teams with strategy, design and creative execution that creates the "big difference" for her clients.
"A genius book that will tell you where to get the best coffee, no matter what city you're in... Whether you're discovering new places in your home town, or writing a hit list for your next holiday, it's indispensable."—Buzzfeed The insider's guide to where the world's best baristas go for a cup of coffee - 600 spots in 50 countries. Where to Drink Coffee is the insider's guide. The best 150 baristas and coffee experts share their secrets - 600 spots across 50 countries - revealing where they go for coffee throughout the world. Places chosen range from cafés, bakeries, and restaurants to some more surprising spots, including a video store and an auto shop. The recommendations come with insightful reviews, key information, specially commissioned maps, and an easy-to-navigate geographical organization. It's the only guide you need to get the best coffee in memorable global locations.
The book of coffee and tea is a guide to selecting, tasting, preparing, and serving the beverages.