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'Every bit as good as the beer itself.' Sir Richard Branson From selling the first cases of Cobra out of the back of abattered old Citroen 2CV along the streets of West London toexporting to over 40 countries around the world, Karan Bilimoria'svision of a less gassy beer has travelled a long way. Starting out with a heap of student debt, a complete lack ofindustry experience and parents desperate for their son to get aproper job, it could all so easily have gone wrong. But Karan'ssingle-minded determination to succeed and his ability to inspirethose around him to buy into his vision, turned Cobra, sip-by-sip,into the multi-million pound business it is today. Karan's storybottles the very essence of entrepreneurship: vision, drive,creativity and a relentless battle against all odds, to make theidea you so passionately believe in work. Against the Grain is packed with insights into finance,strategy, planning, luck, discipline, and generally doing theunexpected to build your own business, from someone who's beenthere and done it... and all with just a little less gas. 'Essential reading.' Richard Reed, Co-founder, InnocentDrinks 'An inspirational story.' Sir Martin Sorrell, Chief ExecutiveOfficer WPP 'Karan Bilimoria is one of the great entrepreneurs...' JoMalone, founder of Jo Malone 'Inspiring! … worth the cover price for the "FinancingCobra" chapter alone.' Professor John Mullins, London BusinessSchool '… His story should inspire youth everywhere who are firedby the dream of becoming a successful entrepreneur.' Ratan Tata,Chairman, Tata Group
Col. illus. puzzle mystery set on a Greek island. 8-12 yrs.
"Every bit as good as the beer itself." —SIR RICHARD BRANSON, Founder and Chairman, Virgin Group So what does it take to be a successful entrepreneur? There are many different answers, but according to Karan Bilimoria, founder of Cobra Beer, do the following and you won't go far wrong: be creative, go the extra mile, have confidence in yourself and your team, get lucky, be disciplined, take the long-term view, learn constantly and don't be afraid of serious amounts of hard work. Bottled for Business gets to the heart of how and why Cobra Beer has developed into one of the world's best-loved brands. It is a story infused with the passion, belief, energy and vision of its founder and shares the ups and downs of how Cobra got to where it is today. But more than that, it is a story of inspiration for anyone who has dreams of running their own business. PRAISE FOR BOTTLED FOR BUSINESS "The inside scoop from one of the country's leading entrepreneurs—essential reading." —Richard Reed, Co-founder, Innocent Drinks "Inspiring! A fascinating story of one entrepreneur's journey, worth the cover price for the 'Financing Cobra' chapter alone. Bilimoria has learned every trick in the book about how to finance a growing business. If you're running a growing business, and don't want to give away the store, READ THIS BOOK!" —John Mullins, Professor, London Business School and author, The New Business Road Test "An inspirational story." —Sir Martin Sorrell, CEO, WPP "Bottled for Business is the extraordinary account of a Cambridge-educated Indian lawyer's dogged pursuit against the odds. The book is compelling, not least because it strikes at the Achilles heel of entrepreneurship in that it details the translation of a vision into reality. A clever and useful book." —Dr Mark de Rond, University Senior Lecturer at Judge Business School and Fellow of Darwin College, Cambridge University "Reflecting the enormous success of his business career, I have no doubt that Bottled for Business will be a bestseller." —Lord Levene, Chairman, Lloyd's, and former Lord Mayor of London
Contains 3 solve-it-yourself adventures. 10-14 yrs.
Contains analyses that are designed to highlight specified subject areas or provide other significant presentations of budget data that place the budget in perspective. This volume includes economic and accounting analyses; information on Federal receipts and collections; analyses of Federal spending; information on Federal borrowing and debt; baseline or current service estimates; and other technical presentations. This volume also contains supplemental material on a CD-ROM in the printed document with several detailed tables, including tables showing the budget by agency and account and by function, subfunction, and program.