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Attracting and retaining more clientsJob number one in every law firm is to attract and retain more clients. But how do you go about that challenging task? How do you know the marketing work in which you are investing scarce hours and dollars will actually pay off?David V. Lorenzo's Client Attraction Secrets provides a practice-proven roadmap to increasing law firm revenue without increasing your hours. His techniques might even allow you to shorten your workweek.Your results will depend on how enthusiastically and creatively you implement Mr. Lorenzo's suggestions, but know beforehand that the techniques detailed have worked for a wide variety of lawyers, in all types of practices, in good economic times and bad.Mr. Lorenzo has helped attorneys in ambitious solo practices, mid-sized firms, and multi-national behemoths. But what he most enjoys is helping lawyers build lifestyle-friendly niche practices that generate a comfortable income while permitting a healthy working/living balance.His book explains how he does it.
The problem you have now is that you must compete against attorney's you never had to battle before.The young attorney who just graduated from law school last year knows how to use the latest 'New Economy' strategies to get clients you never get a chance to get.That's why I created this resource because there's one class of client those youngster lawyers can't easily attract.I'm talking about affluent clients.The affluent are not easily impressed with fancy websites, Google , Facebook, or Youtube videos.The affluent use different criteria to higher professionals like you. I want to cover those criteria in this resources and show you how to position your legal practice to use your years in the legal industry as an asset.
Would you like more - or higher quality - clients for your legal practice? Have you had little or no training in how to attract your ideal clients, and are you suspicious of traditional marketing and 'sales' tactics? If so, then this book is for you. The Client Magnet Formula enables you to dramatically increase the number of clients you attract and let's you to work only with those who appreciate you and don't quibble about fees. Applying the Client Magnet Formula means you won't have to 'sell' your services or do anything that feels unprofessional. By applying the strategies and systems in this book you will: (1) Learn how to use a powerful Client Magnet to attract significantly more enquiries from your ideal clients (2) Develop a Client Attraction System to consistently and predictably attract new enquiries, freeing you from time-consuming networking and the uncertainty of referrals (3) Discover the secret to helping clients see the true value of your services, so you can increase your fees and still have them say 'yes' (4) Create a Client Conversion System to dramatically increase your success at turning enquiries into clients. Whether you're a lawyer with an established practice or have only recently set one up, this book is essential reading if you want to increase the quantity and quality of your clients in a way that's both ethical and which actually works. Download the FREE worksheets that accompany the book at https://www.thebusinessinstructor.com/book/About the Author: Michelle Peters practised as a solicitor at a large international firm in London. As The Business Instructor, she now helps lawyers attract more clients and increase their profits without working more hours. Michelle strongly believes that to grow a practice you need to be good at the business of law as well as the practise of law. Her strategic advice, training (including marketing and conversion skills) and mentoring ensure her clients know what to do, how to do it, and - most importantly - get it done.
In this new, in-depth book the best and most innovative solo and small firm lawyers give you their secrets, approaches and strategies to that age-old puzzle of growing your law firm. Through this wealth of savvy advice, you'll learn how to ask for business, attract and keep clients, partner with other lawyers, build a virtual law firm, use technology in client development, brand your law firm and much more.
This book will help lawyers build better, stronger, and smarter relationships with their clients. From educating the client about the law to eliciting quantifiable feedback by using surveys, this updated edition covers legal marketing in an easy-to-read, well-organized and practical manner.
Do You Know the #1 Secret to Getting More Law Clients? Marketing is always evolving. Forty years ago, lawyers couldn't market. Then along came Bates v. Arizona State Bar, and attorneys rushed to radio stations, local TV, and the phone book in search of that once-in-a-lifetime case. Then the internet happened, bringing us Search Engine Optimization, Pay Per Click ads, and Social Media. Every lawyer I talk to has tried one (or more) of these, but they feel like they're just throwing money away. And most of the time they are. Gone are the days when you could say, "Need legal help? Hire me!" and get clients. What's a savvy lawyer to do? In How Get More Law Firm Clients Without Losing Time & Money or Getting SCREWED By a Marketing Company, you'll learn a completely new (and much cheaper) way to market your law firm and retain more clients--value first. Provide value, and you'll be able to: Easily increase your monthly intake Create top of mind awareness without spending a dime Launch ad campaigns that convert like crazy Generate clients on demand with a "community of leads" Turn past clients into your best salespeople Protect your bottom line from all-hype-no-substance marketers Whether you're a sole proprietor just starting out, you own an established firm with local brand recognition, or you work at a national firm with hundreds of partners, How to Get More Law Firm Clients will help you take your firm's revenue to the next level.
To operate a profitable, successful law firm business- particularly a practice that generates seven figures annually- besides being a competent lawyer, you need to invest in learning how to be a good steward of your business, a CEO, and a leader. Specifically, you must learn to attract better clients (mission, marketing, and sales), leverage your resources (time, team, and systems), and master money management (capital, strategy, and asset accumulation). Mastery of these skills is critical to the growth of a successful practice. This book teaches you how to attract more clients through strategic marketing of your law firm's services. In this book, I've chosen to focus on client attraction and marketing so we can take a deep dive into the subject. This book also addresses one aspect of the solo or small firm lawyer's problem: revenue growth. It is my belief that the other problems can be more easily addressed if the cash is there to help fund solutions for them.
To fully leverage the power of social media for your legal marketing you need one indispensable ingredient: Content Need to attract more clients? Want to be a top-referred lawyer? Struggling with billing time and business development? Imagine growing your book of business--wihout leaving your office! With the ease of today's technology, social media platforms, and content marketing, it's not that hard. It's simply a mindshift and the right kind of "know-how" Here's the best part: Using the secrets of top journalist, you can easily and effectively create compelling content like a pro. YOU'LL LEARN HOW TO: Get your message to your target clients is is an understandable and engaging way so you become THE trusted, preferred and referred attorney Easily create attention-grabbing content your target clients need Stand out among the plethora of other firms In the marketplace Use branded content like blogs, videos, eBooks, Slideshares, Case Studies, White Papers, Webinars/Webcast, Podcast, Photos, Virtual Educational Events and more to attract more clients Implement time-saving strategies that won't take away from your billable hours Engage your social media savvy clients to increase your client retention rates Avoid marketing missteps and top mistakes lawyers make when using social media
Did law school teach you ANYTHING about how to successfully market your law practice? You wouldn't have been compelled to read this book if it did, now would you? Contrary to what the public thinks, you and I know being an attorney can at times be a thankless, life-sucking, time consuming, family destroying profession that earns you little more than middle class wages. It's NOT the best attorneys that make the most money. Many times some of the hardest working and knowledgeable attorneys are the very ones scraping to get by, working 80 hour weeks, and giving up family time and any hope of a life outside the office. From interviewing 150+ attorneys, and seeing the inside of 400+ attorney websites, I can tell you these shocking facts: 1. 97% of attorneys tell me they've been burned, more than once, by an unscrupulous marketing company who sees them as their next ATM withdrawal. 2. The top 3 ways attorneys get burned by marketers are: A) the marketing company controls either the hosting or domain name of their website, and "rents" this to the attorney, pulling the rug out at contract's end, or extorts the attorney for thousands to own their own website; B) Proprietary reporting systems are used to create smoke and mirrors, hiding lack of results; C) Little to no marketing work is actually performed, but instead claimed to have been performed. 3. 95% of attorneys get 0 - 5 visitors to their website a day. (how will you EVER get enough potential clients to call you without enough visitors?) 4. It's possible, with proper marketing, to get your phone ringing with real, live, breathing potential clients on a DAILY BASIS, earning you 4-8 or more retained clients a month from a properly SEO'd website that draws 100+ unique visitors daily. 5. Over 90% of attorneys sacrifice tens of thousands of dollars a year in lost retentions due to untrained, unfriendly, standoffish office staff, attorney partners, lack of customer intake scripting, and utter lack of potential client follow up. 6. In your city, on your block, there are attorneys charging triple what you charge, making $300k - $500k+ a year, meanwhile other lawyers are whoring themselves out for nickels, and going broke. Yes, in THIS ECONOMY. Richard Jacobs' book, Secrets of Attorney Marketing Law School Dares Not Teach, gives you street fighter strategies and tactics you can use TODAY to earn more, work less, and get off the treadmill of mediocrity. At times irreverant, crude, rude, and unprofessional, Richard exposes the truth about what marketing works, and what doesn't. If you're easily offended, stuck on professionalism, "getting your name out there," and feel naked if you have to take a picture without the security of your law books behind you, then do not read this book.