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As digital natives attempt to navigate news sources, media literacy is more important than ever. Understanding who is behind different forms of clickbait like posts, articles, and ads, and the motivation behind this content, is a critical part of distinguishing reputable sources of information from distorted or false information. This must-have volume examines the roots of modern clickbait in the sensationalism of yellow journalism, while guiding readers through the process of recognizing clickbait and reacting to it in savvy ways.
The notion of ‘clickbait’ speaks to the intersection of money, technology, and desire, suggesting a cunning ruse to profit from unsavoury inclinations of one kind or another. Clickbait capitalism pursues the idea that the entire contemporary economy is just such a ruse; an elaborate exercise in psychological capture and release. Pushing beyond rationalist accounts of economic life, this volume puts psychoanalysis and political economy into conversation with the cutting edges of capitalist development. Perennial questions of death, sex, aggression, enjoyment, despair, hope, and revenge are followed onto the terrain of the contemporary, with chapters devoted to social media, online dating apps, cryptocurrencies, NFTs, and meme stocks. The result is a unique and compelling portrait of the latest institutions to stage, channel, or reconfigure the psychic energies of political and economic life.
A MOST ANTICIPATED BOOK SELECTED BY BUZZFEED & THE NERD DAILY "Quick-paced, sharp, and thoroughly entertaining. I couldn’t put it down!”—Helen Hoang Shake some hands. Kiss some coworkers. Cutthroat political consultant Thom Morgan is thriving, working on the governor of California’s presidential campaign. If only he didn’t have to deal with Clay Parker, the infuriatingly smug data analyst who gets under Thom’s skin like it’s his job. In the midst of one of their heated and very public arguments, a journalist snaps a photo, but the image makes it look like they’re kissing. As if that weren’t already worst-nightmare territory, the photo goes viral—and in a bid to secure the liberal vote, the governor asks them to lean into it. Hard. Thom knows all about damage control—he practically invented it. Ever the professional, he’ll grin and bear this challenge as he does all others. But as the loyal staffers push the boundaries of “giving the people what they want,” the animosity between them blooms into something deeper and far more dangerous: desire. Soon their fake relationship is hurtling toward something very real, which could derail the campaign and cost them both their jobs…and their hearts.
Are you tired of using clickbait-style Facebook ads that fail to deliver results? Do you want to create ads that are both authentic and effective at converting leads into sales? Then, you've come to the right place. We believe in creating Facebook ads that not only look great but are also authentic and trustworthy. We understand that your target audience is looking for more than just a flashy headline. They want to know that they can trust your brand and that your products or services can truly deliver what they promise. That's why we focus on creating Facebook ads that are tailored to your target audience. By understanding their needs and desires, we can create ads that truly resonate with them and inspire action. Our approach to creating authentic Facebook ads that convert is simple but effective: We start by getting to know your target audience. We use market research, customer feedback, and social listening tools to understand what matters most to them. Next, we craft a compelling message that speaks directly to your audience's pain points and desires. We avoid using sensational or misleading language and focus on being clear and concise. We use high-quality visuals that are relevant and engaging. Whether it's a product image, a video ad, or a carousel, we make sure that the visuals are eye-catching and communicate the benefits of your product or service. We test and optimize our Facebook ads to ensure maximum ROI. We analyze data and make adjustments to our targeting, messaging, and visuals to ensure that we're reaching the right audience and driving conversions. We believe that authenticity is key to creating effective Facebook ads that convert. By focusing on your target audience, crafting a compelling message, using high-quality visuals, and testing and optimizing our ads, we can help you achieve your business goals and grow your brand. Say goodbye to clickbait and hello to authentic Facebook ads that deliver results.
With the dark comedy and sharp observations of Monica Heisey and Dolly Alderton, a whip-smart and laugh-out-loud funny debut novel about a disgraced, newly divorced journalist demoted to a “clickbait” job at a Manhattan tabloid. The first thing they tell you when you begin your training is never to become the news. Natasha has screwed up royally. Her mistake isn’t just embarrassing, it's a breach of journalistic ethics that makes headlines and costs her a plum job reporting from London. Back in New York at thirty-five and single, divorced from a kind man she loved, she finds herself at the bottom of the media food chain—a junior reporter at a clickbait factory, rewriting sensational tabloid stories to make them just different enough to avoid lawsuits. As if her professional fall from grace weren’t bad enough, she’s taken the money she’d saved for a down payment for a home on a charming Brooklyn block with her husband, and rashly bought a boxy apartment overlooking the gray ocean in Rockaway Beach, Queens. Though seeing friends and family only serves to remind her of what she’s lost, things begin to pick up when her ex-boyfriend Zach moves back to New York and accepts her offer of a spare bedroom. The arrangement is strictly platonic, of course—for him. But Natasha can't help but wonder whether he might be the solution to all her problems. As Natasha's obsession with Zach grows and her involvement in increasingly dystopian "churnalism" deepens, her worlds threaten to collide in the most cataclysmic, extremely public way.
Nicola Barker is in trouble. A video has been made, and she is the unwitting star. In a bid to stop the footage being used against her, Nicola makes a snap decision: to post it online herself. What started as a drunken night in a dirty club ends with a unique business opportunity for Nicola and her two sisters, changing the meaning of ‘amateur porn’ forever. But where there is demand, there must be supply, and as the line between empowerment and exploitation becomes blurred, public opinion begins to turn against the trio. A darkly comic new play from the writer/director team behind A First World Problem, this is a blistering study of our attitudes to porn, and the women who make it for themselves.
A frustrated journalist. An abrasive internet sensation. Desire even enemies can’t deny. Jeff Taylor is a cable news juggernaut with an ax to grind—particularly with the media industry that made him. After a tough interview with Kile Avery, online troll extraordinaire, Jeff melts down on air and tells the world just what he thinks of the media machine. He’s swiftly fired and blacklisted by every major media organization… except one. NewSpin—the same fluff media company that Jeff most blames for the current state of journalism—wants to hire him to do a piece on Avery. “Avery’s a wolf in sheep’s clothing. I’d sooner live under a bridge than work with him.” Kile Avery is a viral blogger who thinks love and traditional media are dead. He’s built an online empire quickly by posting scathing video takedowns. So when Kile’s approached by NewSpin for a documentary series on his meteoric rise to fame, he can’t say no… even if Jeff Taylor is the reporter assigned to the project. “When we started this, I wanted to destroy Taylor. Now I just want to sleep with him.” The two have nothing in common save for their mutual hatred, but they quickly discover they share real chemistry on and off camera—chemistry neither of them wants to admit to, privately or publicly. Can they set aside their differences and come together to make a ratings hit? Or is their story destined to become yet another clickbait headline? Clickbait is the first book in a series of lighthearted and witty M/M romance novels that can all be read as a stand-alone or as part of the series. If you like political backdrops, witty banter, and steamy enemies-to-lovers stories, then you’ll love this first installment in the Off the Record series. No cheating, no cliffhangers, and a guaranteed HEA. Buy Clickbait to get the cameras rolling on Jeff and Kile today!
Shake some hands. Kiss some coworkers. Cutthroat political consultant Thom Morgan is thriving, working on the governor of California's presidential campaign. If only he didn't have to deal with Clay Parker, the infuriatingly smug data analyst who gets under Thom's skin like it's his job. In the midst of one of their heated and very public arguments, a journalist snaps a photo, but the image makes it look like they're kissing. As if that weren't already worst-nightmare territory, the photo goes viral -- and in a bid to secure the liberal vote, the governor asks them to lean into it. Hard. Thom knows all about damage control -- he practically invented it. Ever the professional, he'll grin and bear this challenge as he does all others. But as the loyal staffers push the boundaries of 'giving the people what they want,' the animosity between them blooms into something deeper and far more dangerous: desire. Soon their fake relationship is hurtling toward something very real, which could derail the campaign and cost them both their jobs...and their hearts.
After the disastrous ending of his first serious relationship, Gideon Wallace cultivated a protective—but fabulously shiny—outer shell to shield himself from Heartbreak 2.0. Besides, romance is so not a priority for him right now. All his web design prospects have inexplicably evaporated, and to save his fledgling business, he’s been compelled to take a hands-on hardware project—as in, his hands on screwdrivers, soldering irons, and needle-nosed pliers. God. Failure could actually be an option. Journeyman electrician Alex Henning is ready to leave Gideon twisting in the wind after their run-ins both on and off the construction site. Except, like a fool, he takes pity on the guy and offers to help. Never mind that between coping with his dad’s dementia and clocking all the overtime he can finagle, he has zero room in his life for more complications. Apparently, an office build-out can lay the foundation for a new relationship. Who knew? But before Alex can trust Gideon with the truth about his fragile family, he has to believe that Gideon’s capable of caring about more than appearances. And Gideon must learn that when it comes to the heart, it’s content—not presentation—that matters.
#1 Bookscan in Juvenile Non-fiction! ─ Be Brave… Stay Wild! Animal Stories for Kids: Coyote Peterson's Brave Adventures: Wild Animals in a Wild World chronicles some of the wildest encounters Coyote Peterson has had over the course of his travels. The stories begin with his first snapping turtle catch as a kid and lead down a trail of incredible moments he and his camera crew have had while filming their Brave Wilderness shows. From a giant alligator that nearly caught Coyote in its bone crushing jaws, to an 800 pound Grizzly Bear that helped him teach the audience what to do and NOT do if you ever encounter one of these enormous predators in the wild, every tale is laced with fast paced action and daring adventure. With the presence of danger often looming for Coyote, each story reminds the reader that animals rule the wild places of this planet, and if we respect them from a safe distance, even the most frightening creatures are more likely to be afraid of us than we should ever be of them. Exciting animal stories for kids of all ages: This collection of short stories aims to give the reader a first-person perspective into some of Coyote’s most harrowing and heartwarming adventures.