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American 1/2-ton Pickup Trucks of the 1950s reveals the important role played by the lightweight, high-production, and basic 1/2-ton pickup truck in American post-war society, a role often overshadowed by its innate ruggedness, reliability and utilitarian nature. As the 1950s progressed, so did the evolution of the pickup truck, which added more and more style, greater comfort, and ever increasing equipment options to its burgeoning model range. After the few drab colours first offered at the start of the decade, the pickup truck would assume similar styling and tri-coloured pastel paint finishes to its flashy sibling car versions. Focussing on truck specifications, optional equipment, and industry facts and figures, this book also highlights some of the rarer makes and models, includes never before published images, and a dedicated profile chapter detailing five different design approaches from the decade. With original advertising material, vintage images, and new photographs taken by Norm's son Andrew Mort, this book is also a visual treat for fans of the 1950s pickup truck.
The pickup is widely regarded as an American icon, especially those built during the 1950s and 60s. All the major marques are included in this colour illustrated study, which examines all aspects of this classic vehicle, from history, design and development to performance.
American motor fire apparatus design reached its high-water mark in the 1950s. Every one of the nation's major fire apparatus manufacturers boasted uniquely individual custom fire truck designs. Unlike the look-alike cookie-cutter shoeboxes of today, back then a fire fighter could instantly identify these makes a block away. From conventional Fords to the custom rigs of fire apparatus manufacturers, all the most popular, unique, and industry-changing designs and innovations are featured in this long-overdue tribute to the fire trucks of the Fabulous Fifties!
After WWII Americans were anxious to re-stoke the economy after a long “make-do with what you have” dry spell. By the 1950s new highways were being built, new trucking companies were being formed and old ones revived. Americans were buying newly-styled cars and the latest technologies once again. Semi-trucks helped pave the way for this huge growth spurt in America with dependable trucks built by Mack, GMC, Chevrolet, Ford, Dodge, International, White Freightliner, Peterbilt, Kenworth, Diamond T, Reo, Autocar, Brockway, Sterling and others, many using the increasingly popular diesel engines made by Buda, Hercules, Waukesha, and Cummins, which helped their heavy loads haul quicker. Ron Adams portrays this booming era with over 300 superb photos of trucks hauling cement, fuel, and a variety of goods to enthusiastic Americans.
Traces the development and unceasing popularity of the pickup truck in America
For Kenworth, the 1950s were some of its most exciting years. A financial windfall started out the decade, with a special truck built for ARAMCO that became a standard at oil sites around the world. In the mid 1950s Kenworth began building trucks in Canada and developed a new design with the cab beside the engine, upping the cargo capacity by 1,000 pounds and offering greatly improved visibility for the driver. In 1956 the company became a subsidiary of the Pacific Car and Foundry Company and under new ownership the 900 model, with a lighter, shorter chassis, was introduced. And, in 1957 the first tilt cab over engine was introduced with easier access to the engine and transmission for servicing. See the huge variety of Kenworths moving goods to Americans at the start of boom times.
In American 1/2-ton Pickup Trucks of the 1960s, Norm Mort picks up the story of the continuing popularity of the pickup truck in America. Although the 1/2-ton American pickup truck was still purchased as a basic utility vehicle during the '60s, more and more, consumers were looking for stylish, comfortable, good handling, and high performing trucks. The important role played in American life by the lightweight, high-production pickup truck is often overshadowed by their innate ruggedness, reliability and utilitarian nature. Yet, as the quickly-changing decade evolved, so did the pickup truck, and the manufacturers' interpretation of them. Continuing its trend from the 1950s, a trend towards greater style, comfort and optional equipment, the pickup truck would less and less assume the lines and styling of its flashy, sibling car versions, and instead evolve an identity all of its own. With vintage photographs and advertising material from the author's collection as well as new original photographs by his son, Andrew Mort, this book is a visual treat for the pickup truck enthusiast.