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Examines how US cities have adopted the tactics of public relations and marketing firms to “brand” themselves.
This hard-hitting account of the failure of urban planning in three major Australian cities applies worldwide and has been an international success. A new preface illustrates that the mistakes of the past continue with a vengeance.
How community-based planning has challenged the powerful real estate industry in New York City.
Today's cities are competing with each other on many levels—for our business, for our residency, for our tourism dollars, for our employment, and much more. Especially in light of market models of governance seeping into the public sector, it has become both necessary and prudent for city staff to undertake place promotion to attract many potential stakeholders. In Cities for Sale, Staci M. Zavattaro reveals that cities are increasingly acting like private-sector public relations and marketing firms in scope, value, and practice. To promote their cities, public administrators are embracing tactics such as branding, media relations, in-house publication, and the use of volunteers or outside organizations as PR surrogates. This shift in communication patterns from providing public information to city self-promotion has, Zavattaro argues, both positive and negative implications for democratic governance and citizen participation.
In this revised edition of his study of San Francisco's economic and political development since the mid-1950s, Chester Hartman gives a detailed account of how the city has been transformed by the expansion - outward and upward - of its downtown.