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A communications specialist discusses communication in the local church--advertising, talking with the media, communicating with members, and utilizing technology. Includes helpful forms, checklists, and examples from cutting-edge churches.
Why does a church’s online presence matter? Expert church communication and marketing strategist Katie Allred outlines how churches can continue advancing the gospel and reach more people using new methods of communication. Designed for pastors, church leaders, and volunteers, Church Communications guides the reader through practical steps a church can take to strengthen their digital footprint. Allred gives guidelines for a range of issues from creating marketing strategy, designing branding, how to set up and run social media, and more. All churches are storytellers on a mission, and new digital mediums play a vital role in the life and growth of the church.
Local church communication is a ministry that shares the church's story in ways that move people toward becoming disciples of Christ. You are part of a leadership team that brings to life your church's vision and mission. Your role is to be a storyteller and connector, employing communications' practices and tools to share the story of the church in a planned, compelling, accessible way. Your goal is to develop a reliable process for telling and hearing the story in which everyone can participate. This guideline is designed to help you meet this goal. This is one of the twenty-six Guidelines th.
Over 90 percent of all Christian churches in the United States have fewer than 200 members. While they vary in shape, size, ethnicity, and denomination, they have one thing in common: the desire to grow. So why is it that some churches fail to grow for years, while other congregations in the same community increase exponentially? The problem, says church marketing authority Richard Reising, is that most churches should not be doing promotion. Instead, they should focus on the preparation that will make members eager to invite others. In ChurchMarketing 101®, he demystifies basic marketing principles for the church, evaluates them against biblical principles, and illustrates how simple changes can remove roadblocks that hinder members from reaching out. Reising's simple yet insightful approach will be invaluable to pastors and ministry leaders from churches of all denominations and styles.
Local church communication is a ministry that shares the church’s story in ways that move people toward becoming disciples of Christ. You are part of a leadership team that brings to life your church’s vision and mission. Your role is to be a storyteller and connector, employing communications’ practices and tools to share the story of the church in a planned, compelling, accessible way. Your goal is to develop a reliable process for telling and hearing the story in which everyone can participate. This Guideline is designed to help you meet this goal. This is one of the twenty-six Guidelines for Leading Your Congregation 2017-2020 that cover church leadership areas including Church Council and Small Membership Church; the administrative areas of Finance and Trustees; and ministry areas focused on nurture, outreach, and witness including Worship, Evangelism, Stewardship, Christian Education, age-level ministries, Communications, and more.
This book examines the complex relationship between religion and business in twentieth-century America. It is the story of how Christianity’s most basic institution, the local church, wrestled with the challenges and compromises of competing in the modern marketplace through adopting the advertising, public relations, and marketing methods of business. It follows these sacred promoters, and their critics, as they navigated between divinely inspired and consumer demanded. Amid an animated and contentious battleground for principles, practices and parishioners, John C. Hardin explores the landscape of selling religion in America and its evolution over the twentieth century.
Marcus Moberg offers a new model of religion and religious life in the post-war era, through focusing on the role of markets and media as vectors of contemporary social and cultural change – and therefore institutional religious change. While there is wide agreement among sociologists of religion that there this area is transforming on a global scale, there is less agreement about how these changes should best be approached and conceptualized. In a time of accelerating institutional religious decline, institutional Churches have become ever more susceptible to market-associated discourse and language and are ever more compelled to adapt to the demands of the present-day media environment. Using discourse analysis, Marcus Moberg tracks how new media and marketing language and concepts have entered Christian thinking and discourse. Church, Market, and Media develops a framework that approaches changes in the contemporary religious field in direct relation to the changing socioeconomic makeup of contemporary societies on the whole. Through focusing on the impact of markets and media within the contemporary religious setting of mainline institutional Christian churches in the Western world, the book outlines new avenues for further theorizing the study of religious change.
The Federal Constitutionall Law on taxation and religion -- State Consitutions on religion and taxation -- The Internal revenue Code and religious institutions -- State tax statutes and religious exemptions -- Untangling entanglement -- Parsonages, parsonage allowances, and the religious exemptions from Social Security Taxes and the Health Care mandate -- Other issues for the future : Churches' lobbying, campaigning, and sales taxation -- Constitutional and tax policy issues
Media and culture are deeply intertwined in contemporary society. Religions have problems relating to this media culture, which is shaped by media processes and conditioned by digital media and interactive forms of communication. Media set the agenda and they profoundly challenge religions, both with respect to their public communication, and their very existence and public relevance. People increasingly use media for shaping their religious identity and their search with respect to questions of ultimate meaning. Barely any theological studies exist that reflect on religious policies, and their subsequent praxis, in the field of communication. The author analyzes Christian policy views and identifies the main problems and opportunities in relating to media culture.