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This richly detailed account of one of the most important men in American automotive history is based on full access to both Chrysler Corporation and family historical records. Curcio traces Chrysler's rise through the industry and gives unique insight into this colorful and passionate man. 50 halftones.
The first comprehensive history of the Chrysler Corporation, this book is intended for readers interested in the history of automobiles and of American business, and for fans and critics of Chrysler’s products. From the Chrysler Six of 1924 to the front-wheel-drive vehicles of the 70s and 80s to the minivan, Chrysler boasts an impressive list of technological "firsts." But even though the company has catered well to a variety of consumers, it has come to the brink of financial ruin more than once in its seventy-five-year history. How Chrysler has achieved monumental success and then managed colossal failure and sharp recovery is explained in Riding the Roller Coaster, a lively, unprecedented look at a major force in the American automobile industry since 1925. Charles Hyde tells the intriguing story behind Chrysler-its products, people, and performance over time-with particular focus on the company's management. He offers a lens through which the reader can view the U.S. auto industry from the perspective of the smallest of the automakers who, along with Ford and General Motors, make up the "Big Three." The book covers Walter P. Chrysler's life and automotive career before 1925, when he founded the Chrysler Corporation, to 1998, when it merged with Daimler-Benz. Chrysler made a late entrance into the industry in 1925 when it emerged from Chalmers and Maxwell, and further grew when it absorbed Dodge Brothers and American Motors Corporation. The author traces this journey, explaining the company's leadership in automotive engineering, its styling successes and failures, its changing management, and its activities from auto racing to defense production to real estate. Throughout, the colorful personalities of its leaders-including Chrysler himself and Lee Iacocca-emerge as strong forces in the company's development, imparting a risk-taking mentality that gave the company its verve.
In recent years, Chrysler has made waves with a series of dramatic new show cars, exciting production vehicles like the Prowler and Viper, and its mega-merger with German juggernaut Daimler-Benz. It is generally accepted that Chrysler is the most forward-thinking of the Big Three American automakers, yet the company also has a wonderfully compelling past. Just in time to mark Chrysler's 75th anniversary, this beautifully illustrated history takes readers on a journey that spans the company's genesis in the 1920s to present. Marvelous archival black-and-white photography is accompanied by nostalgic period color imagery, print ads, and new color photography of classics. The story includes model from Doge, Plymouth, Imperial, and DeSoto, while sidebars highlight key figures and stunning feats of engineering and styling.
Through words and pictures from Breer's own photography collection, The Birth of Chrysler Corporation and Its Engineering Legacy offers a nostalgic look at the industry's early days and provides us with insight into the men that were instrumental to Chrysler Corporation's engineering success. After reading this account of the stellar careers of Zeder, Skelton, and Breer, and the many engineering accomplishments for which they were responsible, automotive engineers will appreciate the great legacy given to them by these men. A book of interest to all automotive historians, design engineers, car enthusiasts, and anyone wishing to learn more about the automobile industry in its early years. Chapters cover: Carl Breer: The Early Years With Zeder and Skelton at Studebaker, 1916-1918 We Create Chrysler Corporation Reminiscences of Early Product Developments at Chrysler Corporation Birth of the Airflow Car Railroad Ride Research Along Airflow Principles The Chrysler Engineering Team and the War Effort Death of Walter Chrysler and a New Regime. Reviews
In May 1998, a stunning $36 billion merger was announced by Chrysler, the all-American automaker, and Daimler-Benz, the German manufacturer of Mercedes-Benz luxury sedans. This corporate marriage promised to rock the global auto industry, but when the dust settled, Daimler had bought Chrysler, and an American icon had lost its independence. Taken for a Ride follows the twists and turns on the road to DaimlerChrysler and is a cautionary tale of the risks and rewards of going global. “A book in the manner of Barbarians at the Gate-a spellbinding tale, juicy gossip and all, of how business is really done among the world’s top companies...full of fresh facts and insights on one of the most heavily covered business stories of the 1990s...it is as fun to read as it is informative.” -New York Times Book Review
Naturally aspirated Mopar Wedge big-blocks are quite capable of producing between 600 to 900 horsepower. This book covers how to build Mopar's 383-, 400-, 413-ci, 440-ci engines to these power levels. Discussed is how to select a stock or aftermarket block for the desired performance level. The reciprocating assembly is examined in detail, so you select the right design and material for durability and performance requirements. Cylinder heads and valve train configurations are crucial for generating maximum horsepower and torque and this volume provides special treatment in this area. Camshafts and lifters are compared and contrasted using hydraulic flat tappet, hydraulic roller and solid flat tappet cams. Also, detailed engine builds at 600, 700, 800, and 900 horsepower levels provide insight and reveal what can be done with real-world component packages.
Offering a behind-the-scenes look into the world of automotive research and development in the 1960s, this engaging narrative traces the birth of Chrysler’s alternative “jet” car and reveals the story behind its sudden and mysterious demise. Relying on extensive research and firsthand accounts from surviving members of the turbine car program—including the metallurgist who created the exotic metals for the engine and the test driver who drove it at Chrysler's proving grounds—this chronicle documents the bold development of an automobile with a jet turbine engine. In addition to running well on virtually any flammable liquid—including kerosene, vodka, heating oil, and Chanel N°5 perfume—the pioneering engines had one fifth the number of moving parts and required less maintenance than conventional engines. Despite the fleet’s amazing performance over millions of miles by test drivers, Chrysler pulled the plug on the project and crushed almost all of the cars. The reasons behind the surprising end to the jet car fleet are finally explained here.
Chrysler's Classic Woodie covers the Town & Country sedans, hardtops and wagons. From the real woodies to the plastic woodies. it is filled with interesting facts, photos and nostalgia. An in dept, close-up look at a very special car. A must for the restorer, historian and true auto enthusiast. 8-1/2 x 11 soft cover,120 pages, over 250 Black and white photos. Well researched, written by nationally recognized auto historian. A great addition to your auto libaray.
Relive Mopar’s skunkworks racing team and its rise to dominance in this fascinating history! The drama of 1970s Chrysler Pro Stock drag racing unfolds in this new book, which focuses on the racing and technological evolution of the legendary Motown Missile and Mopar Missile racing programs from 1970 to 1977. Unequaled by any other drag racing development program, this was a huge undertaking in term of time, money, and effort. The 1970s saw great change in Detroit and in auto racing, with Pro Stock being a huge draw for fans. Chrysler racing historian and author Geoff Stunkard presents a chronological recollection, drawing from many interviews and summaries of the actual technical efforts that the factory accomplished and including both rare, unpublished technical and personal images from the team members and some of the most dramatic images taken by the sport’s best photographers. From the earliest days of owner/engine builder Ted Spehar, factory engineer Tom Hoover, and driver Don Carlton, the narrative is a colorful look at the team’s inner workings, programs, victories, and even defeats. Set against a backdrop of characters like Bill “Grumpy” Jenkins, “Dandy Dick” Landy, and “Dyno” Don Nicholson, Carlton’s driving prowess had few equals. Indeed, called by one period scribe as a “cyborg,” the likeable pilot would pay the ultimate price as a drag racing driver. From the Challengers and `Cuda to the Demons and Colts, the book showcases the cars that made Chrysler so much a part of this racing era, as well as Ted Spehar’s never-before-revealed information on the 1970s Pro Stock engine program.
Provides Chrysler's Senior Manager Bob Lutz's philosophy behind his "seven laws" of business, explaining how that can be applied to making changes, transforming an operation, and creating a successful company.