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How to win in the world's largest retail market. China is the largest e-commerce market in the world and the most digital of the major economies. At the same time, many international brands are intimidated by the China market given their lack of familiarity and the significant cultural and language differences. The Smart Business Guide helps bridge this gap by providing a how-to approach to the China e-commerce ecosystem. E-commerce provides a powerful tool for brands to reach consumers and offers the predictability and statistical feedback that dramatically reduces the costs of a brand to enter the China market. A quick, punchy read, The Smart Business Guide is a useful book for consumer brands, retailers, and entrepreneurs. It covers critical areas such as: -- How any brand can be a pure-play e-commerce brand in China -- How Chinese consumers are different from U.S. consumers -- The main platforms and social media channels -- Case studies of success and failure in China -- How to deal with market entry challenges, trademark registration, and product approval -- How to compete and win in the most challenging--and most promising--retail market in the world
This updated edition of the best-selling travel guide to China is your ticket to the trip of a lifetime. Compact, affordable, reliable, a delight to read—these qualities are what has made China Survival Guide so popular with first-time and seasoned China travelers. This third edition has a brand new section on train travel, plus updates and fresh recommendations. Includes practical strategies for lodging, walking, haggling, medical and bathroom emergencies, etiquette, crowds, and learning the twin arts of patience and persistence.
This work provides an informative guide to the roots of modern China. It also looks at the key challenges and opportunities that face China in the 21st century.
This beautiful guide makes the vast enigma of China accessible to every visitor. Continuing the series' winning formula, this new edition combines in-depth, up-to-date descriptions with dazzling photographs, detailed maps, cutaway illustrations of renowned structures, and a wealth of useful travel tips organized by cities and areas.
This essential guide to Chinese etiquette will make embarrassing social blunders a thing of the past! Whether you're traveling to China for business or pleasure, whether your stay will be long or short, your visit will be more pleasurable and effective if you understand your host culture and how to work within it. This updated and expanded edition of the best-selling Chinese etiquette guide on the market addresses not just the puzzling protocols relating to name cards, bowing or shaking hands, bathrooms and public baths--but also what to do when entertaining Chinese dinner guests, attending a Chinese tea ceremony, taking the subway, and much more! It also provides the latest etiquette in mobile phone manners, texting, social media and other forms of digital communication. The glossary at the back of the book has been revised to include the latest technology-related words and expressions used in China today. Two new chapters address the changing role of foreigners in the workplace and the contemporary business style and etiquette used by the younger generation of China who are now increasingly cosmopolitan--but still very Chinese! Etiquette Guide to China includes everything you need to know to be a successful, courteous traveler: Hand gestures and body language How to address the Chinese Dining and restaurant manners Gift giving and celebration in China Entering into and understanding business relationships How to behave in professional situations Dealing with China's political culture The Chinese way of negotiating
Thirteen Steps to Manufacturing in China defines the methodology for establishing a manufacturing operation in China. A comprehensive guide book, it includes the advantages and disadvantages of manufacturing in China, the specific steps to follow and prepares the reader for spending time in China. It identifies the prerequisites – where to locate, other companies’ experiences, environmental requirements, utility costs, procedures for establishing a foreign investment company and much more. It then provides the “how to” for sourcing Chinese equipment, importing used or new equipment and building construction from Design Institutes to building permit through construction and the Grand Opening.
Selected for Choice's list of Outstanding Academic Books for 1997. A comprehensive overview of China's 3,000 years of literary history, from its beginnings to the present day. After an introductory section discussing the concept of literature and other features of traditional Chinese society crucial to understanding its writings, the second part is broken into five major time periods (earliest times to 100 c.e.; 100-1000; 1000-1875; 1875-1915; and 1915 to the present) corresponding to changes in book production. The development of the major literary genres is traced in each of these periods. The reference section in the cloth edition includes an annotated bibliography of more than 120 pages; the paper edition has a shorter bibliography and is intended for classroom use.
Quotations from Chairman Mao Tse-Tung' is a volume of selected statements taken from the speeches and writings by Mao Mao Tse-Tung, published from 1964 to 1976. It was often printed in small editions that could be easily carried and that were bound in bright red covers, which led to its western moniker of the 'Little Red Book'. It is one of the most printed books in history, and will be of considerable value to those with an interest in Mao Tse-Tung and in the history of the Communist Party of China. The chapters of this book include: 'The Communist Party', 'Classes and Class Struggle', 'Socialism and Communism', 'The Correct Handling of Contradictions Among The People', 'War and Peace', 'Imperialism and All Reactionaries ad Paper Tigers', 'Dare to Struggle and Dare to Win', et cetera. We are republishing this antiquarian volume now complete with a new prefatory biography of Mao Tse-Tung.
China's stunning diversity of natural habitats--from parched deserts to lush tropical forests--is home to more than 10 percent of the world's mammal species. A Guide to the Mammals of China is the most comprehensive guide to all 556 species of mammals found in China. It is the only single-volume reference of its kind to fully describe the physical characteristics, geographic distribution, natural history, and conservation status of every species. An up-to-date distribution map accompanies each species account, and color plates illustrate a majority of species. Written by a team of leading specialists, including Professor Wang Sung who provides a history of Chinese mammalogy, A Guide to the Mammals of China is the ideal reference for researchers and a delight for anyone interested in China's rich mammal fauna. The definitive, comprehensive, up-to-date guide to all of China's 556 mammal species High-quality color plates accompany the detailed text Each species account comes with a distribution map Organized taxonomically for easy reference Includes an extensive bibliography