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'50 Myths for HMO Landlords' aims to inform other HMO investors, and those thinking of entering the HMO market, of the many misconceptions in the business. It encourages HMO landlords to question the status quo and the generally accepted 'rules' and laws governing the business. Topics that are covered include: - Energy conservation saves money - Gas safety saves lives - Tenants object to paying Council Tax - Varying the rent affects demand - It is hard to evict a tenant - You need planning permission - Single parents make the best tenants - Money motivates staff - Tenancy deposits are worth taking - Inventories are worthwhile - Insurance is cost effective Innovative and controversial, you're unlikely to read another HMO author as frank as Jim Haliburton. In short, he covers everything you need to know to be a successful and profitable HMO investor.
What has the Reformation ever done for us? A lot less than you might think, as Rodney Stark shows in this enlightening and entertaining antidote to recent books about the rise of Protestantism and its legacy. ‘Rodney Stark takes no prisoners as he charges through five hundred years of history, upsetting apple carts left and right. Almost everything you thought you knew about the Reformation turns out to be a false narrative. . . In future, anyone who makes sweeping claims about the benefits of Protestantism ought to check their assumptions against Stark’s research first.’ Clifford Longley, author and journalist ‘Stark brings the insights of a distinguished sociologist of religion to bear on a range of inherited assumptions about the impact of the Reformation . . . The result makes for salutary reading in this year of commemoration and (not always justified) celebration.’ Peter Marshall, Professor of History, University of Warwick ‘Stark changed the way we think about the early Church and this book may change the way you think about Protestantism . . . Reformation Myths cuts through pious certainties and challenges us to think again about our cultural history.’ Linda Woodhead MBE DD, Professor of Sociology of Religion, Lancaster University
It's common knowledge that marketing is nothing but advertising, and if your business comes through word of mouth then you don't need marketing anyway. Besides, everyone knows that social media is the best form of free marketing there is... don't they? The world of marketing is abound with a staggering number of misconceptions, fallacies and falsehoods. In Myths of Marketing, recognized industry expert Grant Leboff takes readers on a fascinating and entertaining journey through some of the most deeply entrenched stereotypes that exist in the industry, from the idea that sales and marketing are basically the same and that getting people's attention costs a lot of money, to the notion that demography is the best way to segment your market and 'content is king'. Using a combination of academic research, amusing examples and industry case studies, Myths of Marketing effectively debunks many of the most pervasive myths and assumptions, leaving readers with a clearer, more perceptive understanding of marketing as a whole, to improve their own practice and marketing strategy.
The death penalty remains one of the most controversial issues in the United States. Its proponents claim many things in their defense of its continued application. For example, they claim that it deters crime, that death by lethal injection is painless and humane, that it is racially neutral, and that it provides closure to families of the victims. In this comprehensive review of the major death penalty issues, the authors systematically dismantle each one of these myths about capital punishment in a hard-hitting critique of how our social, political, and community leaders have used fear and myth (symbolic politics) to misrepresent the death penalty as a public policy issue. They successfully demonstrate how our political and community leaders have used myth and emotional appeals to misrepresent the facts about capital executions. Successive chapters address the following topics: the notion of community bonding, the expectation of effective crime fighting, the desire for equal justice, deterrence, the hope for fidelity to the Constitution, the claim of error-free justice, closure, retribution, cost-effectiveness, and the messianic desires of some politicians. In each of these areas the authors quote from death penalty advocates making these claims and then proceed to analyze and ultimately dismember the claimed advantages of the death penalty.
What if everything you thought you knew was wrong? Well, it probably is. MISCONCEPTIONS explores some of the world’s most popular false facts and reveal unexpected truths that will shock even the most experienced brainiacs! MISCONCEPTIONS breaks down the world’s most widely believed lies, including: - You must wait 30 minutes after eating before you swim or you’ll drown. - Sugar makes children hyper. - Gum takes seven years to digest if you swallow it. - Ancient Greek sculptures were painted shades of white. - Lightning never strikes the same place twice. And that’s just scratching the surface! Deep within the pages of MISCONCEPTIONS, you’ll find pieces of information that will blow away your family, friends, and dinner date. Become the resident expert on history (Did George Washington really have wooden teeth?), wildlife (No, toads don’t really cause warts...), science (Are meteors actually on fire when they reach the Earth?), and more! With life-altering fun facts and hilarious explanations, this gift book will make learning enjoyable!
This essay, chapter 25 of Psychic Exploration, explores the crisis of consciousness and its historical analogies and suggests that the mythic persona emerging from the crisis points toward a new image of man and a new possibility for humanity. The full volume of Psychic Exploration can be purchased as an ebook or paperback version from all major online retailers and at cosimobooks.com.
For years, commentators have complained that white-collar crime is both over-criminalized and underenforced. This book transcends that debate and argues that white-collar crime's weaknesses arise out of a series of interlocking pathologies: in lawmaking, in enforcement, and in how we track and discuss enforcement.
A brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a bad business, and besides, the digital revolution is making branding irrelevant... Myths of Branding, written by renowned branding experts Andy Milligan and Simon Bailey, explores the huge number of misguided, mistaken and blatantly false myths that abound in the branding arena. From the belief that developing brands is nothing more than fiddling with logos, to the perception that it's a 'soft' area of marketing that doesn't go beyond visual identity - these myths are all surprisingly entrenched, yet could not be further from the truth. Myths of Branding takes the most up-to-date research and evidence to debunk these popular misconceptions, and replaces them with the reality of what it's really like to work in the world of branding. Jam-packed with entertaining anecdotes and useful information that practitioners can learn from, it guarantees a deeper, sharper understanding of the realities of branding and brand management.
How much do you really know about the FBI? Like most people, you’ve probably learned about the FBI from popular culture–reading books and watching TV shows and movies, along with, of course, the news. You might be surprised to learn that a lot of what you’ve been reading and watching is inaccurate. Written by retired Special Agent, crime novelist, and true crime podcaster, Jerri Williams, FBI Myths and Misconceptions: A Manual for Armchair Detectives debunks twenty clichés and misconceptions about the FBI, by presenting educational reality checks supported by excerpts from the FBI website, quotes from retired agents, and reviews of popular films and fiction featuring FBI agent characters. This informative and fun manual will help you: - Create realistic FBI characters and plots for your next book or script - Impress armchair detective friends with your knowledge about the FBI - Prepare for a career in the FBI and avoid embarrassing yourself at Quantico Get your copy today!