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This book vividly illustrates the history of business in the United States from the point of view of the enterprising men and women who made it happen. Ever since the first colonists landed in the New World, Americans have forged ahead in their quest to make good on promises of capitalism and independence. Weaving stirring narrative with economic analysis, this historical deep dive recounts the successes and failures of some of the most iconic business people to grace our history books--from the founding of our country to the present day. In American Entrepreneur, you’ll learn about how: Eli Whitney changed the shape of the American business landscape; the Civil War impacted the economy, and how it was renewed by the subsequent dominance of Andrew Carnegie and J. P. Morgan; Asa Candler, W. K. Kellogg, Henry Ford, and J.C. Penney led the rise of the consumer marketplace; and Warren Buffett’s, Michael Milken’s, and Martha Stewart’s experience in the “New Economy” in the 1990s--and how that economy continues today. It is an adventure to start a business, and the greatest risk takers in that adventure are entrepreneurs. This is the epic story of America’s entrepreneurs and how they created the economy we enjoy today.
Treu tackles the architectural history and signage of Main Street and the strip—from painted boards nailed over crude storefronts to sleek cinemas topped with neon glitz. Honorable Mention, Architecture and Urban Planning, 2012 PROSE Awards Signs, Streets, and Storefronts addresses more than 200 years of signs and place-marking along America’s commercial corridors. From small-town squares to Broadway, State Street, and Wilshire Boulevard, Martin Treu follows design developments into the present and explores issues of historic preservation. Treu considers “common” architecture and its place-defining business signs as well as influential high-style design examples by taste-making leaders. Combining advertising and architectural history, the book presents a full picture of the commercial landscape, including design adaptations made for motorists and the migration from Main Street to suburbia. The dynamic between individual businesses and the common good has a major effect on the appearance of our country's Main Streets. Several forces are at work: technological advances, design imagination and the media, corporate propaganda, customer needs, and municipal mandates. Present-day controls have often led to a denuding of traditional commercial corridors. Such reform, Treu argues, has suppressed originality and radically cleared away years of accumulated history based on the taste of a single generation. A must-read for city planners, town councils, architects, sign designers, concerned citizens, and anyone who cares about the appearance and vitality of America’s commercial streets, this heavily illustrated book is equally appealing to armchair historians, small-town enthusiasts, and lovers of Americana.
The only available historical dictionary devoted exclusively to the 1940s, this book offers readers a ready-reference portrait of one of the twentieth century's most tumultuous decades. In nearly 600 concise entries, the volume quickly defines a historical figure, institution, or event, and then points readers to three sources that treat the subject in depth. In selecting topics for inclusion, the editors and authors offer a representative slice of life as contemporaneous Americans saw it - with coverage of people; movements; court cases; and economic, social, cultural, political, military, and technological changes. The book focuses chiefly on the United States, but places American lives and events firmly within a global context.