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This book provides the most recent understanding about climate change and its effects on agriculture in India. Further in-depth research is showcased regarding important allied sectors such as horticulture and fisheries, and examines the effect of climate change on different cereal crops. The individual chapters discuss the different mitigation strategies for climate change impacts and detail abiotic and biotic stresses in relation to climate change. The book provides an insight into environmentally safe and modern technologies approaches such as nanotechnology and utilization of underutilized crops under a changing climate. This book provides a solid foundation for the discussion of climate resilience in agricultural systems and the requirements to keep improving agricultural production. This book is an excellent resource for researchers, instructors, students in agriculture, horticulture and environmental science.
Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility, and more. By engaging any of these pathways to growth, you can achieve growth rates that your competitors will envy. Proven business and marketing advice from leading names in the industry Written by Philip Kotler, the major exponent of planning through segmentation, targeting, and position followed by "the 4 Ps of marketing" and author of the books Marketing 3.0, Ten Deadly Marketing Sins, and Corporate Social Responsibility, among others Milton Kotler is Chairman and CEO of Kotler Marketing Group, headquartered in Washington, DC, author of A Clear-sighted View of Chinese Marketing, and a frequent contributor to the China business press
Agricultural, botanical, and social scientists from the four quarters of the world address the impact of climate change on crop productivity, some approaches to adapt plants to both biotic and abiotic stresses, and measures to reduce greenhouse gases. They cover predictions of climate change within the context of agriculture, adapting to biotic and abiotic stresses through crop breeding, sustainable and resource-conserving technologies for adapting to and mitigating climate change, and new tools for enhancing crop adaptation to climate change. Specific topics include economic impacts of climate change on agriculture to 2030, breeding for adaptation to heat and drought stress, managing resident soil microbial community structure and function to suppress the development of soil-borne diseases, and applying geographical information systems (GIS) and crop simulation modeling in climate change research.