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Inside this book you will find the answers to set you, your team and your business apart in your industry. From the cabin crew member who gives away prizes, to the restaurant in downtown Philadelphia with knockout entertainments, you'll see how service will always lead to the sale.
Geoff Ramm has a passion for incredible customer service.In this book, heâs hand-picked THE most original, unique and quirky examples of creative customer experiences that are guaranteed to inspire you and your team to outperform, outmanoeuvre and stand head and shoulders above the competition.This is the book that your competitors wish they had, itâs your ticket to service superstardom and itâs going to reveal to you: The gap in your service that you never knew existed. Smart techniques to help you generate clever experiences of your own. Simple, cost-effective ideas and touches that will mean the world to your customers. Fun, fresh and exciting new perspectives that will inject your entire team with enthusiasm. Fantastic ideas and inspiring stories that will get you spectacular results. Why not join Geoff on this highly enjoyable, eye-opening and rewarding customer service journey around the world? Heâll introduce you to some of the amazing people heâs met who have discovered extraordinary ways to deliver world-class experiences, and heâll show you how you can use their strategies to make your own brand unforgettable, your business unmissable and your customers coming back for more.So, are you ready to become a true Celebrity Service Superstar?Great! Itâs time to get started on getting people talkingâ¦about you!âEntertaining and thought-provoking! Geoff Rammâs knowledge and insight will reshape the way you think about customer serviceâ â Heather McNamee, Area General Manager, Fraserâs Hospitality UK
The Celebrity Experience combines the best practices of the business world with those of the celebrity world to create a practical and proactive guide for anyone who wants to bring their business’s internal and external customer service to the level of star treatment. Based on the unique ways celebrities are treated, the book shares techniques you can use to treat your customers to a red-carpet experience, guaranteeing repeat business and stellar word of mouth.
Discover creative strategies for getting your products in celebrities' hands, getting low-cost and free celebrity endorsements, linking your business, product or service to celebrities in other ways, and even making yourself into a celebrity in your field. All of these strategies are Celebrity Leverage. Shows you how to get other celebrities to promote your business, your products, and your services. Reveals how to turn yourself into a celebrity in your area, your niche and your field.
In contemporary society, the cult of celebrity is inescapable. Anyone can be turned into a celebrity, and anything can be made into a celebrity event. Celebrity has become a part of everyday life, a common reference point. But how have people like Elvis Presley, John Lennon, Bill Clinton or Princess Diana impressed themselves so powerfully on the public mind? Do they have unique qualities, or have their images been constructed by the media? And what of the dark side of celebrity – why is the hunger to be in the public eye so great that people are prepared to go to any lengths to achieve it, as numerous mass murderers and serial killers have done. Chris Rojek brings together celebrated figures from the arts, sports, politics and other public spheres, from O.J. Simpson and Marilyn Monroe to Hitler and David Bowie, and touches on many movements and fads, including punk, rock-and-roll and fashion. Rojek analyzes the difference between ascribed celebrity, which derives from bloodline, and achieved celebrity, which follows on from personal achievement - the difference between Princess Margaret and, say, Woody Allen. He also shows how there is no parallel in history to today's ubiquitous "living" form of celebrity, powered by newspapers, PR departments, magazines and electronic mass media.
Celebrity culture surrounds us. We are inundated with information about actors and actresses, athletes, musicians, and others who have become famous or infamous. Although we never will likely meet or get to know them, our interest in them seems boundless. We are literally obsessed with being entertained as well as with the people who entertain us. Who our celebrities are has also shifted; in the past, celebrity status was bestowed on men and women of great accomplishment, those who had given the world something to be proud of and to celebrate. Conversely, today’s celebrities are generally people involved in entertainment—from TV newscasters to people who appear on reality television programs, as well as some who are simply famous for being famous. What remains an enigma is why we, as a society, are so infatuated with being entertained, as well as with those who entertain us and appear in the media. This book makes sense of this spectacle by explaining the reasons for this obsession from a psychological, social, and historical perspective. It suggests that we have become addicted in much the same way that a person becomes addicted to drugs or alcohol. Finally, the author offers his observations on how to free our minds from this captivation. Anyone interested in understanding more about our need to live vicariously through the rich and famous will find answers in this book.
Celebrity Culture and the American Dream, Second Edition considers how major economic and historical factors shaped the nature of celebrity culture as we know it today, retaining the first edition’s examples from the first celebrity fan magazines of 1911 to the present and expanding to include updated examples and additional discussion on the role of the internet and social media in today’s celebrity culture. Equally important, the book explains how and why the story of Hollywood celebrities matters, sociologically speaking, to an understanding of American society, to the changing nature of the American Dream, and to the relation between class and culture. This book is an ideal addition to courses on inequalities, celebrity culture, media, and cultural studies.
A struggling author’s unexpected success sparks a family conflict in this New York Times–bestselling novel by the author of Gentleman’s Agreement. For most of his career as a novelist, Gregory Johns has toiled in relative obscurity. His books have sold modestly, and he lives comfortably enough in the suburbs with his wife and daughter. He leaves the grand gestures and extravagant parties to his more expansive brother, Thornton, an insurance salesman who moonlights as Gregory’s literary agent. When Gregory’s latest book is unexpectedly selected for a notable prize, the brothers suddenly find themselves at the center of a publicity frenzy. With talk of a movie deal in the air, Gregory moves out to California—but it’s Thorn who really rises to the occasion, thriving on and encouraging the attention, while Gregory toils away dutifully at scripts and rewrites. At last, Thorn feels he is in his element—but what happens when the brothers’ fifteen minutes are up?
On television, in magazines and books, on the internet and in films, celebrities of all sorts seem to monopolize our attention. Celebrity Society brings new dimensions to our understanding of celebrity, capturing the way in which the figure of ‘the celebrity’ is bound up with the emergence of modernity. It outlines how the ‘celebrification of society’ is not just the twentieth-century product of Hollywood and television, but a long-term historical process, beginning with the printing press, theatre and art. By looking beyond the accounts of celebrity ‘culture’, Robert van Krieken develops an analysis of ‘celebrity society’, with its own constantly changing social practices and structures, moral grammar, construction of self and identity, legal order and political economy organized around the distribution of visibility, attention and recognition. Drawing on the work of Norbert Elias, the book explains how contemporary celebrity society is the heir (or heiress) of court society, taking on but also democratizing many of the functions of the aristocracy. The book also develops the idea of celebrity as driven by the ‘economics of attention’, because attention has become a vital and increasingly valuable resource in the information age. This engaging new book will be a valuable resource for students and scholars in sociology, politics, history, celebrity studies, cultural studies, the sociology of media and cultural theory.
The United Service Organizations (USO) strengthens America's military service members by keeping them connected to family, home, and country, throughout their service to the nation. Therefore, this book is dedicated to the countless volunteers, of many nations around the world, who give so freely of their time, to support our American soldiers. It is dedicated to private and corporate sponsorships that make the USO possible. But most of all, this book is dedicated to all the service volunteers that lost their lives, while serving American soldiers.