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From $10,000 tweets to making money in the afterlife, a recovering gossip columnist explores the business lessons that power the Hollywood Industrial Complex Why do celebrities get paid so much more than regular people to do a job that seems to afford them the same amount of leisure time as most retirees? What do Bush-era economics have to do with the rise of Kim Kardashian? How do the laws of supply and demand explain why the stars of Teen Mom are on the cover of Us Weekly? And how was the sale of Brad Pitt and Angelina Jolie’s baby pictures a little like a street drug deal? After a decade spent toiling as an entertainment journalist and gossip columnist, Jo Piazza asks the hard questions about the business behind celebrity. Make no mistake: Celebrity is an industry. Never in the course of human history has the market for celebrities been as saturated as it is today. Nearly every day most Americans will consume something a celebrity is selling—a fragrance, a sneaker, a song, a movie, a show, a tweet, or a photo in a magazine. With the benefits of Piazza’s unique access to the celebrity market, Celebrity, Inc. explains in detail what generates cash for the industry and what drains value faster than a starlet downs champagne—in twelve fascinating case studies that tackle celebrities the way industry analysts would dissect any consumer brand.
An investigation of how popular modernist writers handled their fame.
On television, in magazines and books, on the internet and in films, celebrities of all sorts seem to monopolize our attention. Celebrity Society brings new dimensions to our understanding of celebrity, capturing the way in which the figure of ‘the celebrity’ is bound up with the emergence of modernity. It outlines how the ‘celebrification of society’ is not just the twentieth-century product of Hollywood and television, but a long-term historical process, beginning with the printing press, theatre and art. By looking beyond the accounts of celebrity ‘culture’, Robert van Krieken develops an analysis of ‘celebrity society’, with its own constantly changing social practices and structures, moral grammar, construction of self and identity, legal order and political economy organized around the distribution of visibility, attention and recognition. Drawing on the work of Norbert Elias, the book explains how contemporary celebrity society is the heir (or heiress) of court society, taking on but also democratizing many of the functions of the aristocracy. The book also develops the idea of celebrity as driven by the ‘economics of attention’, because attention has become a vital and increasingly valuable resource in the information age. This engaging new book will be a valuable resource for students and scholars in sociology, politics, history, celebrity studies, cultural studies, the sociology of media and cultural theory.
Discover creative strategies for getting your products in celebrities' hands, getting low-cost and free celebrity endorsements, linking your business, product or service to celebrities in other ways, and even making yourself into a celebrity in your field. All of these strategies are Celebrity Leverage. Shows you how to get other celebrities to promote your business, your products, and your services. Reveals how to turn yourself into a celebrity in your area, your niche and your field.
Celebrity Culture and the American Dream, Second Edition considers how major economic and historical factors shaped the nature of celebrity culture as we know it today, retaining the first edition’s examples from the first celebrity fan magazines of 1911 to the present and expanding to include updated examples and additional discussion on the role of the internet and social media in today’s celebrity culture. Equally important, the book explains how and why the story of Hollywood celebrities matters, sociologically speaking, to an understanding of American society, to the changing nature of the American Dream, and to the relation between class and culture. This book is an ideal addition to courses on inequalities, celebrity culture, media, and cultural studies.
In this new book, Mark Wheeler offers the first in-depth analysis of the history, nature and global reach of celebrity politics today. Celebrity politicians and politicized celebrities have had a profound impact upon the practice of politics and the way in which it is now communicated. New forms of political participation have emerged as a result and the political classes have increasingly absorbed the values of celebrity into their own PR strategies. Celebrity activists, endorsers, humanitarians and diplomats also play a part in reconfiguring politics for a more fragmented and image-conscious public arena. In academic circles, celebrity may be viewed as a ‘manufactured product’; one fabricated by media exposure so that celebrity activists are no more than ‘bards of the powerful.’ Mark Wheeler, however, provides a more nuanced critique contending that both celebrity politicians and politicized stars should be defined by their ‘affective capacity’ to operate within the public sphere. This timely book will be a valuable resource for students of media and communication studies and political science as well as general readers keen to understand the nature and reach of contemporary celebrity culture.
The Official Celebrity Handbook is the first-ever guide to making yourself famous. Written by two television directors, this book will give you practical lessons on becoming famous all the while entertaining you with witty banter and fascinating facts. One week with this handbook and you'll be on your way to realizing the fame of your dreams - or at least acting like it. Book jacket.
A free preview collection of essays from Tom Payne, author of FAME We may regard celebrities as deities, but that does not mean we worship them with deference. From prehistory to the present, humanity has possessed a primal urge first to exalt the famous but then to cut them down (Michael Jackson, anyone?). Why do we treat the ones we love like burnt offerings in a ritual of human sacrifice? Perhaps because that is exactly what they are. In this collection of essays, Tom Payne -- of the website Popcropolis and the "trenchant, unsettling, and darkly hilarious" Fame (New York Times Book Review) -- draws the narratives of the past and the immediate present into one intriguing story. INCLUDES AN EXCERPT FROM FAME!
We follow celebrities on Twitter and Facebook, watch them on television, and read about them in supermarket checkout lines. Our relationship with celebrities has never been so immediate. Their personal trials are news headlines and water cooler talk. Offering the first extensive look at celebrity health sagas, this book examines the ways in which their stories become our stories, influencing public perception and framing dialog about wellness, disease and death. These private-yet-public narratives drive fund-raising, reduce stigma and influence policy. Celebrities such as Mary Tyler Moore, Robin Roberts, Michael J. Fox, and Christopher Reeve--as well as 200 others included in the study--have left a lasting legacy.
From #1 New York Times bestselling author Kathy Griffin, an A-Z compendium of her celebrity run-ins, and the jaw-dropping, charming, and sometimes bizarre anecdotes only she can tell about them. Kathy Griffin’s Celebrity Run-Ins is Kathy’s funny, juicy index of all of the celebrities she has met during her many years in show business, bursting with never-before-told stories. Starting with Woody Allen and ending with Warren Zevon, Kathy Griffin’s Celebrity Run-Ins is a who’s who of pop culture: Leonardo DiCaprio, Nick Jonas, Kendall Jenner, Anna Kendrick, Lily Tomlin, Suge Knight, Barbra Streisand, Ashton Kutcher, Queen Latifah, Maria Shriver, Jared Leto, Selena Gomez, Meghan Trainor, Macklemore, Bruno Mars, Aaron Paul, Pink, Pitbull, Sia, Britney Spears, Taylor Swift, Christina Aguilera, and many more. Who would imagine that Kathy was an extra in a Michael Jackson commercial (guess which one)? That she and Salman Rushdie trade celebrity stories? That Donald Trump once drove Kathy and Liza Minelli around on a golf cart? That Sidney Poitier has a wicked sense of humor? That Demi Lovato has none? That David Letterman is still scared of Cher? That Channing Tatum is as polite as they come, and Tom Hanks might have the best perspective on fame of anyone? Kathy, that’s who. Kathy has met everyone, and after reading this book, you will feel as if you have, too. Kathy Griffin has seen it all. Shocking and sidesplitting, Kathy Griffin’s Celebrity Run-Ins is an indispensable guide to the stars from one of our most beloved comedians. Can you handle it?