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"There are laughs at everyone's expense in this slick, sometimes raunchy spoof."-Publishers' Weekly "As a writer, (Denny) Hatch is no slouch. In a mirror-slick, ribald style, he has fleshed out his wishbone with a cast of characters that would make Thorne Smith whirl in his grave. A lovable Nazi, an ebullient Greek with two phones in his Cadillac, a National Guard Colonel who wants to take on the 101st Airborne and a neighbor named E. Kirk Hall? are just a few of the batty but believable characters who help make the whole, wild idea seem almost plausible. And Hatch can be very funny. Cedarhurst Alley will not have airline executives queuing up at bookstores to rush copies to their stockholders. But if taken in the vein in which it was undoubtedly written, it is a humorous, highly readable book."-Business & Commercial Aviation "Moreover, the book is not what you would expect. It is sound enough technically to satisfy the stomachs of controllers and pilots--a burp here or there perhaps. It should also satisfy the legal beagles. There are exaggerations sure, but the author has done a masterful job of researching and studying the noise problem. And he has woven around this very complex problem, a compelling yard that is at once hilarious, provocative-and sobering."-Journal of ATC (Air Traffic Control) "The serious undercurrent tends to be forgotten because of Mr. Hatch's playful approach, his frequent tongue-in-cheek fooling, and general humor which ranges from some clever dialogue and snappy observations to wildly imaginative characters and musings."-Best Sellers
Noise is usually defined as unwanted sound: loud music from a neighbor, the honk of a taxicab, the roar of a supersonic jet. But as Garret Keizer illustrates in this probing examination, noise is as much about what we want as about what we seek to avoid. It has been a byproduct of human striving since ancient times even as it has become a significant cause of disease in our own. At heart, noise provides a key for understanding some of our most pressing issues, from social inequality to climate change. In a journey that leads us from the Tanzanian veldt to the streets of New York, Keizer deftly explores the political ramifications of noise, America's central role in a loud world, and the environmental sustainability of a quieter one. The result is a deeply satisfying book -- one guaranteed to change how we hear the world, and how we measure our own personal volume within it.
Welcome to the party! •You will start with a YouTube link to the Funniest Joke in the History of the World. (If you know a funnier one, I'd love to hear it!) •You will have a repertoire of 87 of the best thigh-slappers I have managed to remember over the past 75 years. (Note: These are for adults. Most are R-rated.) •Next are 87 glorious patter songs -- the wittiest, most wickedly, wonderful rata-tat-tat rhymes, music and sheer craziness by the greatest showbiz composers and lyricist -- Gilbert & Sullivan, Cole Porter, Noel Coward, Danny Kaye, John Latouche, Tom Lehrer, Ira Gershwin, Madame Spivy, Meredith Willson and many, many more. •You'll discover Bawdy Jokes & Patter Songs comes alive with YouTube links to 110 spectacular performances of all these masterpieces by beloved entertainers that have wowed audiences over the years. Included: Noel Coward’s "Mad Dogs and Englishmen" at the Desert Inn in Las Vegas, Robert Preston’s Music Man rendition of “Ya Got Trouble Right Here in River City” and the epic lunacy of Danny Kaye ripping through the tongue-twisting names of 56 Russian Composers in a brain spinning 37 seconds. •Think of it! With a mouse click you'll call up hours of world-class entertainment on any device from small to huge: iPhone, iPad, laptop, desktop -- all the way up to those splendid, wall-sized smart TVs. •You'll also have access to the full texts of these songs in case you itch learn them. With or without musical accompaniment, these jokes and patter songs are true dazzlers -- on stage, at the dinner table, in your living room, on Zoom or as audience wake-ups in PowerPoint presentations. In short, I loved creating Bawdy Jokes & Patter Songs. I guarantee you're gonna love owning it. So will theatrical producers, your friends, family and business associates whom you will continually delight with your new repertoire of humor, songs and zaniness. It's a hoot! Again, welcome!
The Da Vinci Code meets Positively Fifth Street in a comic novel about a junk-mail con man who sells a "bogus" craps system through the mail - only to discover, too late, that it really works.
Practical lessons from Direct Marketing Geniuses Denny Hatch is a legendary direct marketing writer who has boiled down his copywriting expertise into the method marketing approach. Method marketing works by creating intrigue and delight for customers. Of course, this is easier said than done; so Hatch teaches us by recounting and analyzing case studies of wildly successful entrepreneurs who grew their large businesses on the power of their marketing copy. The stories he tells are entertaining, but he doesn't limit himself to just vignettes. Method Marketing also guides us with dos and don'ts backed by facts and figures. Here's What Reviewers Have Said About Method Marketing: Method Marketing shows "how to write successful direct response copy by putting yourself in the customer's shoes. Packed with case histories of modern direct response success stories, including Bill Bonner of Agora Publishing, and Martin Edelston of Boardroom, Inc." -Robert W. Bly, author of over 100 books on direct marketing including The Copywriter's Handbook. Bly included Method Marketing on his best marketing books ever list as "One of 10 Marketing Books Actually Worth Reading" "...the examples chosen here [in Method Marketing] are powerful-and more important-[and] their workings are explained in detail. The best letters are dissected and parsed down to individual words, with statistics and research supporting the results. Hatch's colloquial tone attracts even readers otherwise not used to advertising matters; eloquent stories such as the fall and rise of Covenant House, for instance, will not fail to mesmerize." -Booklist (published by the American Library Association) "Written in a fun and conversational tone, this book was hard to put down. As founder of the newsletter Who's Mailing What! Hatch owns the largest private collection of direct mail. At one time, advertisers were sending him 3,000 to 4,000 mailers a month. He's a direct mail expert indeed." -Inside Business
Includes, beginning Sept. 15, 1954 (and on the 15th of each month, Sept.-May) a special section: School library journal, ISSN 0000-0035, (called Junior libraries, 1954-May 1961). Also issued separately.