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The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century. Ranging from narratology to feminism, these suggestions are always enlightening, often provocative and occasionally outrageous. Maketing Apocalypse is required reading for anyone interested in the future of marketing.
Catology explores the bizarre and very funny world of feline science. Vital questions answered include: Why do cats have a secret second nose? Why don’t cats fart (but dogs do)? Do cats feel guilt, love, happiness or jealousy? Why are cats’ tongues covered in microscopic hooks? Do cats always land on their feet? Why are cats so scared of cucumbers? Why do cats purr both when happy and when distressed? How do you interpret cat language? Packed with fascinating facts, quirky scientific revelations and weird stories about our furry friends, Catology offers a secret glimpse inside the feline body and mind.
"What is your cat really thinking when it looks up at you and miaows? Based on meticulous scientific research into cat behaviour and hundreds of hours of intense observation, here you'll find a collection of charming but shockingly revealing cartoons that demonstrate the truth of what's really going on inside that furry, feline brain."--
Terayama Sh? ji (1935-1983) was one of postwar Japan's most gifted and controversial playwrights/directors. Since his death more than twenty years ago, he has been transformed into a cult hero in Japan Despite this notoriety, Unspeakable Acts is the first book in any language to analyze the theater of Terayama in depth. It interrogates postwar Japanese culture and theater through the creative work of this unique yet emblematic artist. By situating Terayama in his historical milieu and by using tools derived from Japanese and Western theories of psychoanalysis, anthropology, sociology, gender, studies, and aesthetics, Carol Fisher Sorgenfrei has woven a sophisticated and provocative study.
Tony the Tiger. The Pillsbury Doughboy. The Michelin Man. The Playboy bunny. The list of brand mascots, spokes-characters, totems and logos goes on and on and on. Mascots are one of the most widespread modes of marketing communication and one of the longest established. Yet, despite their ubiquity and utility, brand mascots seem to be held in comparatively low esteem by the corporate cognoscenti. This collection, the first of its kind, raises brand mascots’ standing, both in an academic sense and from a managerial perspective. Featuring case studies and empirical analyses from around the world – here Hello Kitty, there Aleksandr Orlov, beyond that Angry Birds – the book presents the latest thinking on beast-based brands, broadly defined. Entirely qualitative in content, it represents a readable, reliable resource for marketing academics, marketing managers, marketing students and the consumer research community. It should also prove of interest to scholars in adjacent fields, such as cultural studies, media studies, organisation studies, anthropology, sociology, ethology and zoology.
This book examines the behavior, biology, and conservation of the more than 30 small wild cat species.
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Dogology explores the bizarre and very funny world of canine science. Vital questions answered include: Why do dogs fart (but cats don’t)? Do dogs feel guilt, love, happiness or jealousy? What does it mean when a dog wags its tail more to the right or the left? Why do dogs poo with their bodies aligned north-to-south? Do dogs dream? If so, what about? How do dogs smell epilepsy, cancer and human sadness? How many hairs are there on your dog? What does your dog hear when you talk? Packed with fascinating facts, quirky scientific revelations and weird stories about our furry friends, Dogology offers a secret glimpse inside the canine body and mind.
*A New York Times Bestseller* #1 National Bestseller Indie Bestseller From Kitten Lady, the professional kitten rescuer, humane educator, animal advocate, and owner of the popular Instagram @kittenxlady comes the definitive book on saving the most vulnerable—and adorable—feline population: newborn kittens. Hannah Shaw, better known as Kitten Lady, has dedicated her life to saving the tiniest felines, but one doesn't have to be a professional kitten rescuer to change—and save—lives. In Tiny but Mighty, Hannah not only outlines the dangers newborn kittens face and how she combats them, but how you can help every step of the way, from fighting feline overpopulation on the streets to fostering unweaned kittens, from combating illness to combating compassion fatigue, from finding a vet to finding the purrfect forever home. Filled with information on animal welfare, instructional guides, and personal rescue stories of kittens like Chloe, Tidbit, Hank, and Badger—not to mention hundreds of adorable kitten photos—Tiny but Mighty is the must-have kitten book for cat lovers, current-and-future rescuers, foster parents, activists, and advocates.