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Rural marketing has emerged as an exciting and dynamic discipline. One way of learning this discipline is through case studies and Cases in Rural Marketing: An Integrated Approach provides students an opportunity to develop an appreciation of the real-life problem situations. It will also help them solve challenges and sharpen their skills of analysis and decision making.
Rural Marketing Has Emerged As An Exciting And Dynamic Discipline. One Way Of Learning This Discipline Is Through Case Method. Cases Provide The Students An Opportunity To Develop An Appreciation To The Real-Life Problem Situations, Help Unfold Challenges And Sharpen The Skills Of Analysis And Decision Making.
This Book Presents An Integrated Approach To Rural-Marketing For Reaping The Results From The Past Experience And Knitting Ideas Towards The Future, In The Light Of Emerging Changes In Concepts Approaches Of Rural Marketing.