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Helps you learn about the birth of the modern motorcar, from the first Benz carriage to the super technical cars. This book includes chapters on the original experiments with gasoline-fueled cars, the alternatives of steam and electric power, technical progress as in engine design, coachbuilding from wood to steel and the sports and luxury cars.
This book provides a comprehensive history of American print automobile advertising over a half-century span, beginning with the entrenchment of the "Big Three" automakers during the Depression and concluding with the fuel crises of the 1970s and early 1980s. Advances in general advertising layouts and graphics are discussed in Part One, together with the ways in which styling, mechanical improvements, and convenience features were highlighted. Part Two explores ads that were concerned less with the attributes of the cars themselves than with shaping the way consumers would perceive and identify with them. Part Three addresses ads oriented toward the practical aspects of automobile ownership, concluding with an account of how advertising responded to the advance of imported cars after World War II. Illustrations include more than 250 automobile advertisements, the majority of which have not been seen in print since their original publication.
In Roads Were Not Built for Cars, Carlton Reid reveals the pivotal—and largely unrecognized—role that bicyclists played in the development of modern roadways. Reid introduces readers to cycling personalities, such as Henry Ford, and the cycling advocacy groups that influenced early road improvements, literally paving the way for the motor car. When the bicycle morphed from the vehicle of rich transport progressives in the 1890s to the “poor man’s transport” in the 1920s, some cyclists became ardent motorists and were all too happy to forget their cycling roots. But, Reid explains, many motor pioneers continued cycling, celebrating the shared links between transport modes that are now seen as worlds apart. In this engaging and meticulously researched book, Carlton Reid encourages us all to celebrate those links once again.
Winner of the Engineer-Historian Award from the International History and Heritage Committee of the American Society of Mechanical Engineers, and the Nicholas-Joseph Cugnot Award given by the Society of Automotive Historians Recent attention to hybrid cars that run on both gasoline and electric batteries has made the electric car an apparent alternative to the internal combustion engine and its attendant environmental costs and geopolitical implications. Few people realize that the electric car—neither a recent invention nor a historical curiosity—has a story as old as that of the gasoline-powered automobile, and that at one time many in the nascent automobile industry believed battery-powered engines would become the dominant technology. In both Europe and America, electric cars and trucks succeeded in meeting the needs of a wide range of consumers. Before World War II, as many as 30,000 electric cars and more than 10,000 electric trucks plied American roads; European cities were busy with, electrically propelled fire engines, taxis, delivery vans, buses, heavy trucks and private cars. Even so, throughout the century-long history of electric propulsion, the widespread conviction it was an inferior technology remained stubbornly in place, an assumption mirrored in popular and scholarly memory. In The Electric Vehicle, Gijs Mom challenges this view, arguing that at the beginning of the automobile age neither the internal combustion engine nor the battery-powered vehicle enjoyed a clear advantage. He explores the technology and marketing/consumer-ratio faction relationship over four "generations" of electric-vehicle design, with separate chapters on privately owned passenger cars and commercial vehicles. Mom makes comparisons among European countries and between Europe and America. He finds that the electric vehicle offered many advantages, among them greater reliability and control, less noise and pollution. He also argues that a nexus of factors—cultural (underpowered and less rugged, electric cars seemed "feminine" at a time when most car buyers were men), structural (the shortcomings of battery technology at the time), and systemic (the infrastructural problems of changing large numbers of batteries)—ultimately gave an edge to the internal combustion engine. One hopes, as a new generation of electric vehicles becomes a reality, The Electric Vehicle offers a long-overdue reassessment of the place of this technology in the history of street transportation.
The Art Deco movement influenced design and marketing in many different industries in the 1930s, and the British motor industry was no exception. This fascinating book is divided into two parts; the first explains and illustrates the Art Deco styling elements that link these streamlined car designs, describing their development, their commonality, and their unique aeronautical names, and is liberally illustrated with contemporary images. The book then goes on to portray British streamlined production cars made between 1933 and 1936, illustrated with colour photographs of surviving cars. This is a unique account of a radical era in automotive design.