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Like it or not, we live in a digital-first age, where your first interaction with someone will likely be online. Which means, it is now possible to make a first impression even while you sleep. How does this impact your career? Studies have shown over 9o% of recruiters today, search for candidates online before they decide to give them a call. Is your brand ready for this? I have spent the last five years understanding how this digital-first world applies to and impacts our careers. This book is the culmination of what I have learned. Credibility has always been the key to unlocking career opportunities. In the not so distant past, credibility was earned by your time in a position, perceived company loyalty, and of course your level of expertise in your field. The challenge with this is that credibility was only recognized locally, within the four walls of your company. However, thanks to the Internet, you can now earn your career credibility, or CareerKred as I call it, globally, by intentionally building your personal brand, establishing your digital brand, providing thought leadership, and engaging with those interested in your field of study. In fact, with the right digital brand you can be recognized for your expertise globally. You are no longer confined by your company's four walls. During the course of this book, you will learn how to build your digital brand and use it to establish your CareerKred online. By following the 4 simple steps of the process I call D.I.C.E., you will learn how to define your brand, integrate your brand online, position your brand in your area of expertise and engage with your audience. This simple 4-step process will help you build a modern day digital brand that will set you apart from your competition and help you get recognized for your expertise, even if you don't know where to start. With the changes to the career landscape accelerating, it's time to take your brand global. It's time to establish your digital brand now, before you need it. This book will show you how.
Like it or not, we live in a digital-first age, where your first interaction with someone will likely be online. Which means, it is now possible to make a first impression even while you sleep. How does this impact your career? Studies have shown over 9o% of recruiters today, search for candidates online before they decide to give them a call. Is your brand ready for this?During the course of this book, you will learn how to build your digital brand and use it to establish your CareerKred online. By following the 4 simple steps of the process I call D.I.C.E., you will learn how to define your brand, integrate your brand online, position your brand in your area of expertise and engage with your audience. This simple 4-step process will help you build a modern day digital brand that will set you apart from your competition and help you get recognized for your expertise, even if you don't know where to start. With the changes to the career landscape accelerating, it's time to take your brand global.
If you're a Baby Boomer, is it too late to change careers? Many Baby Boomers either can't retire or don't want to, but they want a change. Maybe a career they've always dreamed of or just something more fulfilling. "Repurpose Your Career: A Practical Guide for Baby Boomers "shows that change is possible. It requires a strategy and a series of practical steps including: Study yourself to understand your core needs in a way you probably never did with your first career. Like what kinds of rewards do you prefer? What kind of boss do you work best with? How much physical activity do you need? How do you like to make decisions? What are your needs not only for money but for time and freedom? Strategically network with people in the field you're interested in to find out what the job is really like. Develop a statement about what kind of job you're looking that covers all your core needs. Build a tribe of people who can help you make your transition, including introducing you to others connected in the field. Work on your skill set including using LinkedIn and other social media effectively. Negotiate for what you want, beginning with items that have more to do with your quality of life than money. Repurpose Your Career not only gives practical, step-by-step advice for how to make a successful transition, but deals with the challenging issues of having to ask for help from others and having to become the novice again after years of working to become an expert. If you're looking to find a career that meets your needs and you can grow into for the next 20 years, this book is the roadmap you're looking for.
Despite being one of the oldest Social platforms, LinkedIn is still largely misunderstood. Is it a place for your resume or a goldmine for leads? Somewhere between those spectrums lies the confusion most users experience. This confusion leads users to "gurus" who happily sell you one piece of the LinkedIn puzzle. To be successful on LinkedIn, you need the box with the picture to understand how the puzzle pieces fit together. LinkedIn Made Simple is the box with the image. With over 100 identified strategies, LinkedIn Made Simple provides you with a structured, step-by-step method to get the most out of LinkedIn to impact your business or career.
The STANDOUT guide to creating a stunning resume Applying for a job used to require two pieces of paper: a resume and an application. Times have changed. Infographic resumes are in, and they’re not just for designers. Free online tools are popping up every day to help anyone create a dynamic, visual resume—adding panache without sacrificing substance for style. The Infographic Resume provides essential tips and ideas for how to create visual resumes and portfolios that will make you stand out from the crowd. Richly illustrated in full color and including lots of inspiring examples, the book will teach you how to: Create a powerful digital presence and develop the right digital content for your goals Build your self-brand and manage your online reputation Showcase your best work online Grab a hiring manager’s attention in seconds Packed with dynamic infographics, visual resumes, and other creative digital portfolios, The Infographic Resume reveals the most effective tools, eye-catching strategies, and best practices to position yourself for any job in any kind of business. “In today’s free-agent economy, The Infographic Resume is a must for anyone looking to stand out among the competition.” —Sharlyn Lauby, president of ITM Group, Inc. “If you’re on the market, you need to read this book and follow its guidance immediately.” —Alexandra Levit , author of Blind Spots
Sally Hogshead believes the greatest value you can add is to become more of yourself. Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from start of career, including almost every major international advertising award. She frequently appears in national media including NBC's Today Show and the New York Times. Hogshead was recently inducted into the Speaker Hall of Fame, the industry's highest award for professional excellence. Her advertising work hangs in the Smithsonian Museum of American History. The science of fascination is based on Hogshead's decade of research with 250,000 participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.
The Resume Coloring Book is a DIY formula for a successful, professional resume template. This template has gotten my clients interviews faster and more successfully than when they were writing a résumé on their own and not getting any results! And it's simple! Using a color-based, easy to follow method, you will create your DIY resume that looks like it was created by a professional, has a 60% better chance of being read, and greatly increases your chances of getting more interviews! The Resume Coloring Book will teach you how to identify and take credit for the skills you have, and, how to turn them into powerful credentials for your resume that will attract the employers you want to work for!
If You Don’t Define Your Brand, Someone Else Will Define It for You Your small business is a brand. You as a business person are a brand! Imagine using a time-tested,strategic method to build your brandwith best practices for online marketing and more! Brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater influence in their industries and companies, and become thought leaders in their fields. The Brand Mapping Strategy uses proven strategies, best practices and anecdotes from real life brand-building successes to give readers the tools they need to design, build, and accelerate a successful brand. Readers will be able to: Develop an overall blueprint for their brand using the Brand Mapping Process® Determine which online tactics (and in what combination) will work for their brand Expand the current brand outreach and contribution to a bigger audience in their industry, community, or the world at large Become a thought or industry leader, using clear positioning, a specific strategy for brand building, and a method for implementation Leverage content effectively and efficiently to build their brand Develop a marketing and social media strategy using the right platform
If I asked you right now could you define what your ideal job is on a piece of paper? Are you where you visualized you would be when you graduated college? Or have you hit a period of stagnant career growth and a perceived lack of opportunity? Unfortunately, many skilled people today settle for less than they deserve. They have accepted the status quo of being underemployed - working in jobs that don't excite them and getting paid less than what they are worth. The goal for every employee should be to find a job that makes you excited to wake up every day and a job where you are constantly engaged in your work! If you haven't achieved that then ask yourself: Why not use a proven approach and move towards the lifestyle you want and deserve? My innovative and actionable book will provide you with a methodical, practical, and tested strategy to identify your next career move and make it a reality. 80% of job openings are never advertised and these are often the best opportunities. With this book you will learn techniques to reach hiring managers at the most desirable companies and start laying the groundwork to find job leads - before they are posted. In addition, I will teach you the latest job search strategies using tools like LinkedIn to create your own opportunity instead of waiting for opportunity to come to you. In this How To guide, I will give you: * Tools to market yourself like a business and stand out from the competition. * Tactics to network like an expert, even if you don't already have a strong professional network. * Strategies to get raises and promotions that you can leverage for the rest of your life. Plus: A free complimentary workbook full of word-for-word scripts, resource guides, and much more! Step-by-step, this book reveals the process I created and refined over and over with my clients to create the work and life you love in 90 days. Ask yourself: 90 days from today, will you be closer to the job you love? With this book, you will.
The fun way to create and maintain personal branding Distinguishing yourself from the competition is important in any facet of business. Creating a clear and concise image, reputation, and status in the professional world provides an edge, whether searching for a first job, exploring a change in career, or looking to be more viable and successful in your current career. Personal Branding For Dummies is a guide through the steps of creating and maintaining a personal trademark by equating self-impression with other people's perception. Personal Branding For Dummies covers everything you need to create your personal branding, including: using different organizations and associations to increase visibility and exposure to both clients and competitors; making the most of networking; tapping into Social Media outlets like Facebook, Twitter, and LinkedIn to showcase a personal brand; building a persona through websites and blogging; evaluating personal style and appearance; using conversation, negotiation, and sales techniques best suited to a personal brand; monitoring your brand reputation and successfully implementing feedback as it grows and develops, and more. Tips on utilizing Social Media to showcase your personal brand How personal branding can help advance your career Guidance on creating a clear and concise image With the hands-on, friendly help of Personal Branding For Dummies, you'll establish a professional presence and personal "brand" identity to keep yourself distinguished in the business world.>