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Provides information for job seekers on various career areas. Each profile includes a job summary chart, a job description, and up-to-date salary information.
Presents an overview of the job market in engineering, science, and technology; and features profiles of over sixty careers, each with information on work characteristics, education and training requirements, job entry, advancement and employment outlook, working conditions, and earnings and benefits.
Each volume focuses on a different career area and contains approximately 700 job profiles, including job summary, job description, and up-to-date salary information.
Presents occupational profiles for careers in the marketing and distribution fields including education and training requirements, advancement possibilities, employments outlooks, wages, and benefits.
Continues to serve as one-stop resource for librarians, counselors, educators, and other job information providers for more than 20 years. Provides most current information available on nearly 700 careers to people at all stages of career development, including 320 detailed profiles of new and emerging jobs that are not included in competitor titles. New: Most job profiles contain MLA-style citations of books, audio/visual materials, and organizations that serve as additional job-specific resources
Presents information and lists further resources on jobs in health, covering earnings and benefits, outlook, working conditions, and education and training requirements; and provides tips on ršumš, applications, interviews, and networking.
“Instead of throwing money away and sucking up to A-listers, now there is a better way to promote your business. It’s called content marketing, and this book is a great way to master this new technique.” -Guy Kawasaki, Chief evangelist of Canva and author of The Art of the Start 2.0 "How do you take the maximum amount of risk out of starting a business? Joe Pulizzi shows us. Fascinate your audience, then turn them into loyal fans. Content Inc. shows you how. Use it as your roadmap to startup success.” -Sally Hogshead, New York Times and Wall Street Journal bestselling author, How the World Sees You "If you're serious about turning content into a business, this is the most detailed, honest, and useful book ever written." -Jay Baer, New York Times bestselling author of Youtility" The approach to business taught all over the world is to create a product and then spend a bunch of money to market and sell it. Joe outlines a radically new way to succeed in business: Develop your audience first by creating content that draws people in and then watch your business sell themselves!" -David Meerman Scott bestselling author of ten books including The New Rules of Sales and Service "The digital age has fundamentally reshaped the cost curve for entrepreneurs. Joe describes the formula for developing a purpose-driven business that connects with an engaged and loyal audience around content. With brand, voice and audience, building and monetizing a business is easy." -Julie Fleischer, Sr. Director, Data + Content + Media, Kraft Foods" What if you launched a business with nothing to sell, and instead focused first on serving the needs of an audience, trusting that the 'selling' part would come later? Crazy? Or crazy-brilliant? I'd say the latter. Because in today's world, you should serve before selling." -Ann Handley, author of the Wall Street Journal bestseller Everybody Writes and Content Rules "Today, anyone, anywhere with a passion and a focus on a content niche can build a multi-million dollar platform and business. I did it and so can you. Just follow Joe's plan and hisContent Inc. model." -John Lee Dumas, Founder, EntrepreneurOnFire" The Internet doesn't need more content. It needs amazing content. Content Inc is the business blueprint on how to achieve that. If you're in business and are tired of hearing about the need for content marketing, but want the how and the proof, Content Inc is your blueprint." -Scott Stratten, bestselling author and President of UnMarketing Inc." Content marketing is by far the best marketing strategy for every company and Joe is by far the best guru on the topic. I wish this book was available when we started our content marketing initiative. It would have saved us a huge amount of time and effort!" -Scott Maxwell, Managing Partner/Founder OpenView Venture Partners