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In this e-book, career expert, Miriam Salpeter, illustrates the full potential of social networking. Learn how to create and promote an online brand, achieve your career goals, and make yourself indispensable in your field. The book includes expert advice from more than 100 professionals and even gives tips for maintaining a blog.
Describes the history of social networking online and suggestions for how to get started in the industry.
This timely book unveils the reality that online networking is more than a fun way to pass time. It's a career management strategy that is rapidly changing the way job seekers and employers connect in the world of work. With this guide, readers will discover how to launch their online networking efforts and will gain advice for getting the most out of LinkedIn, Twitter, blogs and other sites. They'll also learn how to find jobs, seek advice, research employers, build a network, and create online protfolios and blogs. Additional guidance and worksheets help readers develop and communicate their personal brand online.
Today's global markets demand that companies of all sizes look to international markets for potential customers. The successive crises that have taken place in the last decade make the internationalization of companies essential. This situation is further aggravated in the case of SMEs, as surviving only from national markets is becoming increasingly difficult. Indeed, the economic sphere is in constant flux, which demands that companies have a great capacity for adaptation to face the new challenges of an ever more globalized and difficult market. In this context, new forms of business communication are emerging, especially through the web and new technologies. Digital marketing and the dissemination of corporate information have become key processes for the success of companies. It is therefore crucial to research different digital marketing processes and ways of breaking down linguistic and cultural barriers between users from different sociolinguistic contexts. Innovative Perspectives on Corporate Communication in the Global World contains different contributions focused on the description of methods, processes, and tools that can be adopted to achieve corporate internationalization goals. The chapters provide a comprehensive review of the why, what, and how of disseminating corporate information and promoting corporate digital communication into internationalization processes. These strategies can be related to the development of digital tools, the design of new corporate communication strategies, the proposal of new ways of breaking social and linguistic barriers between technology users, or the creation of new methodologies aimed at evaluating the effectiveness of digital marketing strategies. This book is ideal for marketers, managers, executives, entrepreneurs, practitioners, researchers, academicians, and students interested in new corporate communication strategies and their effectiveness.
Job search is and always has been an integral part of people's working lives. Whether one is brand new to the labor market or considered a mature, experienced worker, job seekers are regularly met with new challenges in a variety of organizational settings. Edited by Ute-Christine Klehe and Edwin A.J. van Hooft, The Oxford Handbook of Job Loss and Job Search provides readers with one of the first comprehensive overviews of the latest research and empirical knowledge in the areas of job loss and job search. Multidisciplinary in nature, Klehe, van Hooft, and their contributing authors offer fascinating insight into the diverse theoretical and methodological perspectives from which job loss and job search have been studied, such as psychology, sociology, labor studies, and economics. Discussing the antecedents and consequences of job loss, as well as outside circumstances that may necessitate a more rigorous job hunt, this Handbook presents in-depth and up-to-date knowledge on the methods and processes of this important time in one's life. Further, it examines the unique circumstances faced by different populations during their job search, such as those working job-to-job, the unemployed, mature job seekers, international job seekers, and temporary employed workers. Job loss and unemployment are among the worst stressors individuals can encounter during their lifetimes. As a result, this Handbook concludes with a discussion of the various types of interventions developed to aid the unemployed. Further, it offers readers important insights and identifies best practices for both scholars and practitioners working in the areas of job loss, unemployment, career transitions, outplacement, and job search.
Describes the history of podcasting and suggestions for how to get started in the industry.
Describes the history of digital photography and suggestions for how to get started in the industry.
The digital technology skills that teenagers are developing as hobbies can turn into professional opportunities. Today’s culture is being enlarged and redefined by digital technologies. Among them are digital sampling and remixing, in which musical artists sample and remix existing materials as core components of their own work. Career Building Through Digital Sampling and Remixing explores the phenomenon and success of digital media in and of itself, as well as how the teen reader may expand upon his or her particular digital skills and use them as a foundation for a career.
With companies turning to the Internet to help them grow their business, individual web pages can often get lost in the shuffle. One solution that many companies use is search engine optimization. With the help of SEO, businesses can grow and become more successful by bringing in more customers using search engines to help make their sites more accessible. This volume contains all the information a business owner or future business owner needs to optimize his or her business using search engine optimization.
Examining the popularity of social networking, this title offers advice on making the most of online connections, social networking strategies, tips for guarding privacy, and a look at the future of social networking, all written in a practical, user-friendly style.