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At the Berlin Auto Show in 1938, Adolf Hitler presented the prototype for a small, oddly shaped, inexpensive family car that all good Aryans could enjoy. Decades later, that automobile—the Volkswagen Beetle—was one of the most beloved in the world. Bernhard Rieger examines culture and technology, politics and economics, and industrial design and advertising genius to reveal how a car commissioned by Hitler and designed by Ferdinand Porsche became an exceptional global commodity on a par with Coca-Cola. Beyond its quality and low cost, the Beetle’s success hinged on its uncanny ability to capture the imaginations of people across nations and cultures. In West Germany, it came to stand for the postwar “economic miracle” and helped propel Europe into the age of mass motorization. In the United States, it was embraced in the suburbs, and then prized by the hippie counterculture as an antidote to suburban conformity. As its popularity waned in the First World, the Beetle crawled across Mexico and Latin America, where it symbolized a sturdy toughness necessary to thrive amid economic instability. Drawing from a wealth of sources in multiple languages, The People’s Car presents an international cast of characters—executives and engineers, journalists and advertisers, assembly line workers and car collectors, and everyday drivers—who made the Beetle into a global icon. The Beetle’s improbable story as a failed prestige project of the Third Reich which became a world-renowned brand illuminates the multiple origins, creative adaptations, and persisting inequalities that characterized twentieth-century globalization.
Whether you are beginning a new career in automotive sales, have been in the business since birth or are a customer seeking insight into what is behind the smoke and mirrors, Cars and People; How to Put the Two Together, is for you. There is more to sales than basics; journey through the behavioral side of the deal. Learn how to control your customer. Understand what a real commitment is. Be prepared to get dirty. You'll be digging up old stereotypes, planting seeds and building rapport. There is no reason for the sale to be so difficult. It's only cars and people. Congratulations! Now you are armed with the tools to put the two together.
Over 80 illustrations. This volume follows the amazing history of the Volkswagen Beetle, the popular bug which has become an American icon. Starting with its beginnings in pre-World War II Germany and its introduction into the United States in 1949, the story of how it came to be embraced by the American motoring public unfolds. Also featured are the distinctive Karmann Ghia, the beautiful Hebmuller cabriolet, the Microbus, and the Type III Notchback, Squareback, and Fastback models. This absorbing tale, illustrated with 88 full-color photographs, comes to its conclusion with the debut of the sleek and racy New Beetle.
Can one car transform a nation? The Ford Model T did do so a century ago when it replaced the horse, brought about a revolution in agriculture, became a stimulus to urbanization that eventually changed the landscape of America. Though the Maruti 800, the Tata Indica, the Hyundai Santro and the Maruti Alto, became engines of growth for India, these cars neither drove away the cow nor changed the way Indians travelled. Tata’s Nano was expected to change all that and become the ultimate people’s car, capturing the imagination of the middle class across nations and cultures. In spite of its petite dimensions, the Nano was meant to stand tall. Yet it did not. What caused it to fail and fall from grace despite being lauded as the ‘right product at the right time’ and ‘the most significant new car since the Ford Model T was introduced 100 years ago’? But is it really all over or is there still hope for India’s ‘little wonder’? What will the people’s cars of tomorrow be like? A Million Cars for a Billion People delves into the questions, concerns and doubts, as well as the many misconceptions and myths, that have gathered momentum over the years about India’s automotive history and the industry’s mission to create a true ‘people’s car’. The very first cars that came to India; the early beginnings of the industry; the nascent history of the automobile across nations like Germany, France, US, the UK, Italy, Japan and South Korea, is narrated with authority and charm, from the viewpoint of the quest for the ultimate people’s car.
This is the inside story of the DeLorean saga written by a senior manager who worked with the company from beginning to end and saw it all. The short life of the DeLorean DMC-12 sports car – a vision of the future with its gullwing doors and stainless steel body – began after John DeLorean secured financial backing from the British government for his car-making venture in Northern Ireland. Four years and nearly 9,000 cars later the company went bust and DeLorean faced questions about fraud against the British taxpayer, and his big ally, Colin Chapman of Lotus, also drew scrutiny. As an insider’s account, this book contains a great deal of new information about the DeLorean scandal.
Finding a career out of high school based on one’s interests, especially something as general as liking to build things, isn’t always easy. However, this title gives readers a variety of avenues to consider. Readers can consider careers as a gardener, sculptor, tailor, carpenter, and even doll maker. Not only can they learn how to break into these fields, but each section has a listing of resources to further their research. With this title, young people just out of high school can take that ever-important first step on their way to a career.
A year out of high school in the early 1950s, New Jersey mechanic Buddy Palumbo falls in love with two things at once: race car driving with its speed and adventure, and his boss' niece, Miss Julie Finzio
You can go after the job you want…and get it! You can take the job you have…and improve it! You can take any situation you’re in…and make it work for you! Since its release in 1936, How to Win Friends and Influence People has sold more than 30 million copies. Dale Carnegie’s first book is a timeless bestseller, packed with rock-solid advice that has carried thousands of now famous people up the ladder of success in their business and personal lives. As relevant as ever before, Dale Carnegie’s principles endure, and will help you achieve your maximum potential in the complex and competitive modern age. Learn the six ways to make people like you, the twelve ways to win people to your way of thinking, and the nine ways to change people without arousing resentment.
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'Car Design Asia' is the third volume in a series on automotive history. Learn how this continent rose to the top in car manufacturing. Starting with Japan in the 1950s, and in later decades Korea and China, Asian automotive technology has gradually become a presence to be reckoned with on the international stage. Initially a smaller player compared to Europe and the United States, Asia's automobile industry has consistently grown to its current status as one of the most dynamic global forces in terms of form and function. At the forefront of both technology and design, Asian cars include some of the most commercially successful automobiles ever built. SELLING POINTS: * A unique history of Asia's contribution to automobile design and culture * A must-have for all car enthusiasts 250 colour and b/w illustrations